We’re introducing Gemini 3.8 Live and 3.8 Live Extended Thinking – our best conversational AI. The models talk, think, and handle tasks in the background without breaking your flow. 🧵

Google Search Console link report not updated for a month - Aug 8th seroundtable.com/google-sear…

Google's @johnmu says the disavow link tool "does have effects" seroundtable.com/google-disa…

🧐 Also useful for queries over 9 words and potential AI Mode queries 👇🏻 ^(?:\S+\s+){9,}\S+$ Just copy and paste into GSC, filter queries, custom regex. #ContentStrategy #contentmarketing

Google Local Service Ads to charge for missed and subsequent calls after October 1 seroundtable.com/google-lsa-…

For fun I just tried asking Antigravity to replicate my traffic drop assessments. I thought this would fail miserably. It did not. I am in disbelief. Antigravity pulled up my last few reports from my Google Drive, created agents to accomplish different processes (a data analyst, a UX auditor, a SpamBrain specialist and more), connected to GSC, used the Ahrefs MCP to gather competitor info, and spit out a webpage and a Google doc that was very good. As far as I can see the data is accurate. There are several things I want to change and add, but honestly I think this system could generate an excellent report that I would manually review and be pleased with selling. This is the wildest part....This took Gemini 3.7 Flash a grand total of one minute to build. Yes one minute. And the analysis where it pulled data from GSC and from the Ahrefs MCP, then build me a webpage and a Google Doc report took two minutes to run. Clearly I need to spend more time reviewing the data. But folks, I think we are very close to a point where AI can do the vast amount of cognitive work that we currently do. Of course we will need close human oversight when this starts to happen, but it's not hard to imagine that it will quickly improve and get to the point where very little human guidance is needed. Also, Gemini 3.7 Flash is something special. I'm logging off for the day to go ponder this.

NEW Gemini 3.7 Flash is leading computer-use arena ahead of Fable right now as voted blindly by the users! Computer-use benchmarks are saturated. This is a live arena that handles it, real tasks, judged blind by humans. coarena.ai/leaderboard

OpenAI makes the sources link in ChatGPT much less visible - not a good thing unless you are an advertiser... seroundtable.com/openai-chat… via @glenngabe

I want to write about something I’ve noticed increasingly over the last few years. And before anyone misunderstands the point, this is specifically about people who don’t know me personally. The distinction is incredibly simple. I’m very generous with my time. I decide when I give my time away. You don’t. I publish research for free. I share experiments, data, tools and things I’ve spent hundreds of hours figuring out. I help people privately. I answer questions. I’ve spent hours helping people while expecting absolutely nothing in return. Recently, someone approached our agency about potentially working together. A call was booked and cancelled. Then came a substantial brief from their CEO. Could we research this? Could we answer these questions? Could we analyse their business? Could we turn everything into a document? Then a presentation? Could we provide case studies? More examples? Could we revise the presentation again? We did far more than we normally would because we believed we were helping a serious prospective client understand how we think before discussing an engagement. Then came the clarification. The next conversation would be purely “informational.” No commercials. They wanted access to an expert who could answer the CEO’s questions, demonstrate their expertise, provide more research and essentially educate the company. If they got everything they needed and were sufficiently convinced, perhaps commercial discussions could happen later. At that point, I said no. Not because I was offended. Not because I’m arrogant. Because that’s consulting. And consulting is what we sell. We run a serious agency business. Our team has real work to do. Our time has value. If you want advice, ask for advice. If you want consulting, hire a consultant. If you’re genuinely considering working with us, be upfront about your process and intentions from the beginning. Don’t manufacture a commercial opportunity because what you actually want is free access to expertise. The same applies personally. If you don’t know me, please don’t assume that because I’m approachable online, I’m automatically available to you. I’m happy to help people when I can. I do it all the time. But generosity is not entitlement. My time isn’t more valuable than yours. But it isn’t less valuable either. Respect it, and I’ll respect yours. Again, none of this applies to my actual friends, colleagues or people I’ve built relationships with over the years. It also doesn’t apply to the many people I’ve met online who have been respectful and kind to me, shared my work, helped me with something or simply made an effort to give something back. Those people know who they are. Message me whenever you want. Thank you.

ICYMI: Google Ads phone call conversion report adds link to "View call report" seroundtable.com/google-ads-…

Announcing Discovery Loop! I am very excited to announce that, along with my longtime friends and collaborators @Sanjay_Ghemawat, @OriolVinyalsML and @quocleix, we are founding Discovery Loop (@DiscoLoopAI), a Public Benefit Corporation whose mission is to automate machine learning, science, and engineering to accelerate discoveries and progress. The four of us have worked together for 14 to 30 years, and have helped build some of the world’s most used products, infrastructure and AI models, and we’re excited to turn our attention to this ambitious endeavor. ♾ Learn more at: discoveryloop.com

Re: our statement on Image Generation in Google Earth: “We know that people uniquely trust Google Earth for a reliable view of the world. We’ve seen geospatial professionals using this feature for a range of useful purposes, however we’ve also seen people sharing screenshots of generated imagery that appear to violate our policies. So we’re rolling back this feature in Google Earth while we work on implementing stronger guardrails. It's important to note that generated images didn’t appear in the main Google Earth experience for others to see and were watermarked as AI generated.”