IT’S STILL AVAX WEEK! 🔺 Intern is still gathering the Brand List. Creators, tag your favorite AVAX projects that are still building. Especially the ones you’d like to create for when Brand Lookup goes live. We’ll reach out to them and get them on GAUGE.

ARE YOU A CREATOR ON GAUGE? Discover. Get insights. Create. → Discover brands from a growing list on GAUGE → See how a brand is being talked about on the TL before you create → Get insights from creator mentions, content, and campaigns that build a clearer picture of the brand → Use those insights to find your angle and create content that gets you on the brand’s radar Here’s a look at the creator side of our upcoming Brand Lookup feature. Coming soon to GAUGE.

Can't wait to see you try it out on gauge and get your feedback on it!

Seeing some interesting developments on @avax 🔺 Don’t forget GAUGE started on AVAX. Time to dig into the AVAX ecosystem and see brands that are still building Happy 6th Birthday, AVAX. We’re still here. Still building, Still contributing to the ecosystem.

We started using AI to ensure creators and brands were aligned. Now we're using it to help both sides understand content better. Creators can understand how they've been creating. Brands can understand how their products are being talked about. And sometimes, that means discovering something about your brand you hadn't seen before.

The future belongs to creators who use AI to sharpen their craft. Take the time to understand your GAUGE Creator Summary. Learn from your activity. Discover what you can improve. Are you one of them?

GAUGE REFERRALS JUST GOT AN UPDATE We've added a new tab: Support a Creator Here's how it works: → Share your referral code with a brand. → The brand adds your code when launching a campaign on GAUGE. → When they run a campaign, you earn $70. And every time that brand runs another campaign, you earn another $70. Get brands on GAUGE. Get paid every time they run a campaign.

BRAND LOOKUP Where creators discover brands, understand the narrative, and create with precision. Get the insights you need to make your content spot on. Which brands should we feature first on Brand Lookup? Tag them below.👇

FRIENDLY REMINDER If you hold assets in your GAUGE account, recover your account now! Add your email, then link the X account associated with your GAUGE account to regain access. Do this now!

LOW ACTIVITY? Maybe it’s time to get a campaign. Discover something new through different perspectives. When creators explore different angles of your product, you get more than activity. You get to see what resonates.

As a creator, if you care about your craft, GAUGE is the place to be. If you care about getting better insights, understanding your data, and improving how you create, GAUGE is where to be. Built with creators in mind. Built for creators.

RECENT UPDATES ON GAUGE: WHAT WE'VE SHIPPED RECENTLY You can now share your profile and generate a creator summary report of your X activity for brands with the (Share Profile) button. Email Login: We've also reworked the login flow. You can now add your email and link your social accounts. We're constantly updating Creator Summary to bring you more detailed insights into your activity. COMING UP: Brand Lookup 👀 A new feature for creators to get insights on a project and understand how it's being spoken about on the TL. We're consistently working on improving the experience on GAUGE. Stay tuned for more updates as they roll out.

CREATOR's CORNER We're rolling out even more social options on GAUGE. What social platform option would you like to see next on GAUGE? 👀

Brands, this is an opportunity to feature in our upcoming Brand Lookup feature. 🆕 Creators won't just learn more about your project. They'll also be able to discover your brand on GAUGE through our 3,000+ creator community. Get in the DMs to get started.

URGENT: ACTION NEEDED 🚨 If you have a GAUGE account or have participated in a campaign, this update concerns you. With the new login flow, you need to add your email address to your GAUGE account first. Instead of X authorization being the first step: 1. Add your email 2. Link your X account 3. Your previous GAUGE account will be restored Please do this now as the new login flow is fully rolled out. If you've used GAUGE before, take action now.

NEW ON GAUGE 🔔 We're making login easier. You can now log in with your email and link your email to your GAUGE account. We're also preparing for multiple social platforms, including X, so you'll be able to connect your social accounts to your GAUGE profile (coming soon). Keep notifications on for upcoming updates on how to link your X account and recover your account through email.

We take feedback and build them out. We build features for creators and brands, making your experience onchain better. What would you like to see next on GAUGE? 👀

Top Alpha: 👀 We're working on a discovery tool for creators. Got a campaign and want to understand the brand before you create? Look up the brand, see their tone, and get a summary of how they're being talked about on the TL. Search brands. Understand the conversation. Ace your campaigns. Coming soon to GAUGE.

You don't have to explain why a brand should work with you. Just share your link and let your GAUGE summary page do the talking. Check here to see what yours will look like⬇️: gauge.fun/c/opener Sign up on GAUGE (gauge.fun) and drop your summary page link under this tweet. 👇

Share your profile with brands in one click. Your GAUGE Creator Profile can now be shared as a public report for brands. Hit Share Profile on your profile page. Turn months of activity into shareable data at a glance. Brands don't have to spend hours scrolling through your timeline to understand what you've been working on. Sharing your profile gives them the summary on one page. Try it out today: gauge.fun/c/yourusername

NEW WEEK 👀 Got some alpha for you. You can now earn up to $70 per campaign by referring a brand to GAUGE. If the brand you refer runs a campaign on GAUGE, you get paid. Every campaign you refer = $70. No fixed end date. The offer runs until we tweet that it's over. Know a brand that should be running a campaign? Send them our way. 🫡

FRIYAY 🥳 It's been a good week. We got some updates out. The market saw a little recovery. And we kept BUILDING. That's what we like to see. Hope you've had an amazing week too. Now… who's ready for the weekend? 🍻

Today's Thursday, so that means Creator Corner. Everyone sees the creator's content. But no one sees the coat of many colours they wear before the content drops. Editor-in-chief. Designer. Cinematographer. Researcher. Writer. And sometimes their own biggest critic 😭 There's a lot of work that happens before that content ever reaches the TL. So here's to the creators doing it all behind the scenes. 🫡 What role do you find yourself playing the most?

GAUGE has generated over 100K impressions and engagements across campaigns. Brands have seen their social accounts grow by over 3x during campaigns. Those are the perks of getting attention. But that was never the only goal. We weren't just distributing rewards and asking creators to post. Every piece of content that got paid had to match what the brand asked for. Creators weren't paid to make vague posts just to be seen. They created around the message the brand wanted people to understand. That's what we've been building for. And that's what we stand by. Your brand could be next. What are you waiting for?

Who's shipping something new? 👀 Don't let the noise on the TL stop people from knowing what you've built. Get it in front of potential users. Get it talked about. Get to market with GAUGE.

Crypto products know how to go viral sure But crypto products at the same time have a retention problem Attention is engineered to be short span Products blow up at launch the effect or impact doesn't last because when the attention wears off teams back down work on another similar product never really understand how to fix what grows the product And this impacts the users adrenaline spike at launch hype dies down searching for the next click similar choices of the same option

Feels like a good day to get some campaigns loaded up. 👀 GAUGE is active. Brands, let’s get it on.

As a creator, have you checked the recent updates to Creator Profiles? Are you even signed up yet? 👀 Here's a hint at what's coming: With the creator network on GAUGE, brands will be able to discover and match with creators using their scores and profile summaries. So if you're not on GAUGE yet... What are you waiting for? Get started here: app.gauge.fun/profile/joyweb…

Let's do something fun. What are some red flags you look out for before taking on a campaign from a brand? Intern goes first: 🚩 “Go create. No brief. No narrative. Just post.” Your turn. What's a campaign red flag that makes you immediately say nope?

If I asked what was your best airdrop... It probably wouldn't take you a minute to answer. But another important question: Is that brand still around? 👀 Now that depends. Sorry, it's just questions on questions. Do you remember what the product does? 🤔 When was the last time you actually used it? Exactly. This is part of what we've created. People argue about reward sizes more than what they discovered using the product. The result? A few minutes of attention and a budget optimized to get people talking about the reward instead of the product. If the incentive disappears and the user disappears with it, what did you actually acquire?

CREATOR PROFILES JUST GOT AN UPDATE Even more context into your activity on X. A better breakdown of your content and engagement to give you more insight into how you use X. Take a look at your profile on Gauge. What does your profile say about you?

Narrative is everything. Narrative shapes how we see the world. What we believe. What we care about. What we move toward. It gives a product a story people can connect with. Look at crypto. Ownership. Freedom. Permissionless access. Those ideas became a narrative powerful enough to make millions of people believe something different was possible. That's what narrative does. It gives people a reason to care. The product tells people what you built. The narrative tells them why it matters.

DISTRIBUTION IS YOU. It's Thursday, which means another Creator's Corner. We've spent the week talking to creators, so let's close it out with something for you. Distribution has come a long way. Newspapers → TV → the internet → right into your hands. And now, you are part of the distribution layer. People discover ideas through you. They understand products through you. They decide what deserves their attention through you. That's bigger than posting. Today's assignment: Web3 is evolving. The space is going through a restructuring phase. If you had the chance to fix one thing... What would you change? What distinction would you bring? Let's hear it. 👇

To the creators: Keep creating. To the builders: Keep building. There will be a point when you look back and be glad you didn't stop when it was quiet. Keep going. Don't stop. GAUGE is rooting for you. 🫡

X changed its monetization conditions again. And there's a lesson here for creators: Improving your content matters. They literally called it the Original Content Rewards Program. That's telling. You can chase the requirements. You can replicate what gets rewarded. You can figure out how to fit into the system. But if everyone is doing the same thing... What makes you different? Don't build your entire creator identity around beating the algorithm. Build an identity the algorithm can eventually recognize as yours. Find your voice. Own the timeline.

Shout out to the creators keeping the TL interesting. 🫡 Original ideas. Original takes. Their own voice. The timeline is better when creators aren't just repeating what's already being said. Today we're highlighting: @chinsanity @Drewfromweb3 @MrGreenity Keep creating. Keep it original. 👏 Who are the creators keeping your TL fresh? Tag them below. We're always looking for original creators to add to our radar and highlight in future posts.

Why Multichain? For brands: → Reach users wherever they are → Run campaigns across ecosystems → Flexible payout options For creators: → Find campaigns across chains → Work with brands from different ecosystems → One place to discover opportunities

Intern's here again with Creators Corner STAND OUT. The timeline is a little quieter. That means your creativity has more room to shine. Don't lose your spark chasing every trend. Double down on what makes you unique. What's one thing about your content that you want people to remember you for?

You're still the campaign manager. You're still making the decisions. GAUGE just takes care of the repetitive work. Because your time is better spent shaping great campaigns than managing spreadsheets.

Here's what we don't do. Pay a bunch of creators to copy the same template and call it a campaign. That's not distribution. That's noise. Instead... We give creators a clear narrative. They tell the story in their own voice. Every submission is AI-evaluated for quality and alignment with your campaign brief. Originality matters. Understanding the product matters. That's what gets rewarded. Because we care about your brand as much as we care about ours.

Crypto is going through another restructuring phase. Better products will emerge. New teams will rise. New creators will build their names. Every cycle creates room for a new generation. Don't just HODL. Build something worth remembering.

Discovery Mode: ON 🕵️ We're looking for the next wave of builders on @RobinhoodCrypto. Who is shipping? Who has an interesting product? Who should we reach out to? Send your recommendations. 👇

Hello @RobinhoodCrypto GAUGE is now live on Robinhood Chain. Projects building on Robinhood Chain can now launch creator campaigns on GAUGE.

Have you noticed anything new on GAUGE in the past few days👀? Announcement incoming!!!

Problem → Market → Users → Existing alternatives → Regulatory constraints → Economics → Product → Code Every founder spends months getting these right. Then launch day comes. The product is live. Now what? How do the right people discover it? How do they understand what you've built? How do they become users? That's the part most teams leave until after launch. Distribution isn't what comes after building. It's part of building.

New week. Monday again. Nothing beats a good campaign in a slow market. Less noise. More attention. More room for your story to be heard.

News just reached the intern's desk. 👀 We're exploring a few integrations and expansion opportunities. Can't say much just yet... Still in the kitchen. Stay tuned.

We've spent a lot of time talking to both sides. Creators and brands. Because for creator campaigns to work, both need to understand what they're actually for. Creators: Campaigns aren't just about collecting rewards. Brands: Campaigns aren't giveaways or airdrops. They're distribution. A way to get your product, story, and narrative in front of the right audience through creators. If you've been seeing Gauge on your timeline and wondering where to start... Our DMs are open. We'll walk you through the entire process from shaping your campaign narrative to launching and measuring what worked.

The best creator campaigns don't produce identical content. They produce different perspectives around the same narrative. That's the difference. Creators shouldn't copy each other. But they also shouldn't drift from what the brand is trying to communicate. The sweet spot is creativity with alignment.

HOT TAKE: X the biggest distribution platform for crypto is raising the bar. Whether it's spam, engagement farming, or low-quality content... The direction is obvious. Creators should optimize for longevity, not shortcuts. Your account isn't something you rebuild overnight. Protect it. Create quality. Work with intention. The internet remembers.

Happy Friday! 🌿 Not just going to tell you to touch grass... How do you actually relax and recharge after a long week? 🎮 Video games? 🚶 Walks? ☕ Coffee with friends? 🎬 Movies? 🏋️ Gym? 😴 Sleep? How do you reset before another week of building? Share yours below. 👇

Hey welcome onboard Yessah! You should head to profile and analyze your profile to see your creator score Takes 24hs to complete

Thursday's here intern's back again for Creators' Corner What's one thing people outside Web3 will never understand about being a Web3 creator? Let's hear your stories. 👇

The problem with many Web3 founders is they think effective marketing starts with a six-figure budget. So they wait. They wait until they raise more. They wait until they can afford big KOLs. They wait until "the timing is right." Before spending hundreds of thousands... Have you tested your narrative? Have you found the creators who actually understand your product? Have you learned what message resonates? Sometimes the product isn't the problem. The market just hasn't heard it the right way.

People call it a bear market. Builders call it focus. Less noise. More room to experiment. More room to ship. More room to compound. Build for the market you're in, not the one you're waiting for.

The World Cup is probably the greatest distribution event in the world. You don't have to watch football to know it's happening. The conversations are everywhere. Timelines change. Watch parties pop up. The world's attention gathers in one place. That's why brands spend millions to show up during the tournament. Not because everyone watching will buy. But because discovery starts with being seen when the world is watching.

CREATORS CORNER 👀 It's Thursday again. What creator or ambassador programs are you applying to? Which one do you wish you got accepted into? Tag them in the comments you never know who might be watching. 👇

Most brands think they need creator campaigns when they're launching. That's just one use case. You also need them when you're: → Launching a product → Shipping a major feature → Entering a new ecosystem → Announcing a partnership → Educating users → Reintroducing your product Every important moment deserves distribution.

Running a campaign is easy. Learning from it is harder. Most campaigns end with rewards distributed. We think that's where the interesting part begins. Every campaign should leave behind a playbook. The creators that aligned. The messaging that worked. The angles worth repeating. That's how campaigns become growth.

Powering creator campaigns across Web3. Brands we've worked with: CyberCentry • AITV • BALLN • BurnFat.fun

In a world where everyone is fighting for attention... Make sure your story reaches the right audience. Attention gets you noticed. Understanding earns you supporters

Intern's been waiting all week to ask this 👀 It's Creator Thursday. Which chain is shipping the most interesting products right now? And what's one product you've discovered recently that deserves more attention? Let's put each other on. Drop your picks below 👇

Hello, July 👋 Keeping it simple this month. Brands Start by understanding how your brand is represented on X. • See who's talking about you. • Discover the narratives forming around your product. • Spot creators who already understand your messaging. Then decide what story you want to amplify next. Creators While we're lining up new campaigns, take a look at your Creator Profile. See: • what your account is known for • the topics you talk about most • where your content naturally fits Growth starts with understanding where you are today. Your partner in growth. GAUGE

Streaming brought entertainment wherever you go. Ride-hailing brought transportation to your doorstep. AI made research faster. Now creator marketing deserves the same simplicity. Less manual work. More time building. Better campaigns.

Just like that!

smooth transition!

We've built incredible financial infrastructure in crypto. Moving money globally is no longer the hard part. Moving understanding is. Products still need a way to reach the right audience. Complex ideas still need to be translated into language users understand. That's why we believe distribution is becoming its own layer of infrastructure. Not just marketing. An essential part of how products grow.

Creator Thursday. The evolution of a Web3 creator: Year 1: "GM" Year 2: "Thread 🧵" Year 3: "Here's my market thesis" Year 4: Building products. What stage are you in?

A creator campaign without a narrative can never be GAUGE. What's a campaign without a clear message? How do creators know what they're creating for? What are they meant to communicate? What should users understand after seeing the content? Without a narrative, creators are left to guess. And when creators guess, campaigns drift. The best creator campaigns don't start with rewards. They start with a story worth distributing.

If I were a brand and discovered Gauge today, here's how I'd use it. Before the campaign. I'd start with Brand Profile. Before spending on creator marketing, I'd want to know: • What narratives already exist around my brand? • How are creators explaining the product? • What categories does the market associate us with? • Who actually understands our messaging? Brand Profile analyzes your social presence and creator mentions to build a comprehensive view of your brand. You get: → Narrative Analysis → Category Generation → Mention Analysis → Brand Summary Because better campaigns start with understanding how the market already sees you. Learn more: gauge.fun/brands/profiling Then comes the campaign. Once it's time to launch, I'd want a system to manage everything in one place. → Creator submissions → Creator performance → Campaign analytics → Historical campaign data → Campaign management dashboard No spreadsheets. No digging through links. No guessing what worked. Just a complete view of your creator marketing from launch to reporting.

Token distribution worked. At its peak, it got your project into thousands of wallets. Holders became marketers. Price appreciation became the narrative. When portfolios went up, people talked. When people talked, attention followed. It was one of the most effective growth loops crypto had ever seen. But something changed. Many of those tokens are down 80% or more. The distribution happened. The attention happened. The product growth never followed. And that's the uncomfortable lesson: Volume isn't revenue. Distribution isn't retention. Holders aren't necessarily users. If the token distribution playbook is no longer enough, then the question becomes: How will products earn a place in the minds of users? Not for a week. Not until incentives end. But long enough to drive usage, retention, and revenue. What's the next growth model?

That's a wrap. 🎬 Cut! We've come to the end of another week. Products were shipped. Content was created. Communities kept moving forward. Now it's time to recharge. We'll be spending the weekend planning what's next for creators, brands, and the GAUGE community.