The AI-powered programmatic direct mail platform built for DTC and omnichannel brands. #FightCAC
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"December was truly an eye-opener for us. We've not seen numbers like this, ever."
That's what Trish Nguyen, the owner of M&S Meats said about their direct mail performance over the holiday season.
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They drove a 110% YoY increase in holiday revenue and saw a 10x+ ROAS across their direct mail program.
Crazy performance.
Read their whole story here: bfcm.postpilot.com/case-stud…
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PostPilot retweeted
The pleasure is all ours! We love working with your amazing team. Here's to many more years of success together! 🥳💕
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A massive thank-you to @PRTLNDLTHR for being a longtime customer.
Absolute pleasure to work with Andrea Hayes, Matt Fey, and team in this partnership (and to see their direct mail program continue to perform incredibly well!).
postpilot.com/case-studies/f…
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We built MySpace on our site but made it BFCM marketing. Check it: bfcm.postpilot.com/mybfcmspa…
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Most website traffic never converts. Over BFCM, that problem skyrockets.
It doesn't fill out a form or hand over an email. It just leaves.
One killer play to attack that conversion challenge: leverage Opensend x PostPilot.
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Opensend resolves that anonymous traffic into real identities.
PostPilot mails the ones who resolve.
Our friends at ECD Digital Strategy ran it for Power Planter: 21,999 resolved identities turned into an 8.75x ROAS campaign and $63,574 in placed order value.
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Underappreciated opportunity for direct mail: National Coffee Day.
A great promo before BFCM kicks off, and a great opportunity to prospect coffee lovers.
Or drive more sales from your current ones.
Deadline’s September 1.
We’re ready to set up your campaign.
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Your Smile.io loyalty program already knows who's sitting on points and who's one order from a higher tier.
Right now, that just lives on a screen.
Black Friday is exactly when it shouldn't.
Here's the play: 🧵
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Our integration with Smile.io turns that loyalty data into a postcard.
Triggered the second a points balance or tier status crosses a threshold.
"You've got $22.40 in points waiting."
Now showing up somewhere they can actually hold it.
During BFCM...
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We got receipts.
Caddis ran a post-purchase postcard at 5.92x incremental ROAS, holdout-tested.
That's Play #4 in the Big PostPilot x Klaviyo BFCM Playbook.
BFCM hands you a pile of first-time buyers who showed up for a discount.
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Whether any of them were worth acquiring gets decided by the second purchase, which happens to be the strongest LTV predictor you have…
BUT most brands meet that moment with one more email to a list that just absorbed a solid month of promos.
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A postcard triggered off the first order lands in a mailbox that isn't exhausted.
The full playbook is a stack of plays like this one, built with Klaviyo, for the weeks on both sides of BFCM.
Download the playbook 👇
postpilot.com/klaviyo-postpi…
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PostPilot retweeted
You can’t smell a screen.
Pretty serious problem for a fragrance brand selling online.
“Hints of sandalwood” can only go so far.
So our friends at Dossier put the fragrance experience directly into the hands of their prospects.
The team added our new scratch-and-sniff strips featuring two best sellers, Woody Sandalwood and It Factor, to a postcard.
Now prospects considering a first purchase and lapsed customers thinking about trying another fragrance could experience the product before buying.
Turns out “show, don’t tell” really works:
- 3.24x+ incremental ROAS from post-welcome non-converters using MailMatch
- 11.5x+ ROAS on each lapsed-buyer send
From concept to mailbox, including scent matching, took only a few weeks.
The best marketing doesn’t just deliver a message. It makes the product easier to understand, experience, and buy.
This is an incredible use case for any brand where scent is part of the product experience - perfumes, candles, cleansers, and more.
Love what we created with the Dossier team.
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How incremental are PostPilot campaigns over BFCM? Very.
3.89x iROAS across ALL campaigns last year.
That's the headline out of the 2026 BFCM Direct Mail Benchmark Report.
We broke down a TON of incremental data in this report.
Get the full report at bfcm.postpilot.com
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