In the world of 9-figure eCommerce, a legendary WhatsApp group is rumoured to hold the secrets to unimaginable success. Now it's a podcast.
- Tweets 3,735
- Following 24
- Followers 8,047
- Likes 8,001
Pinned Tweet
How Alice Li turned <$1M raised into 500M+ gummies sold.
NEW OPERATORS TITANS
ft. First Day’s Founder
Entered a crowded market
Launched a kids’ multivitamin
Built trust w/ skeptical parents
Hit a multimillion-dollar run rate
Raised <$1M from founders
Expanded into family wellness
Built out a strong C-suite
Scaled to 9 figures (profitably)
Became Target’s #1 kids’ vitamin
AND SHE’S STILL 80% DTC
Hosts @JasonPanzer + @mbertulli bout to get hate mail for her most contrarian take: “I don’t think the product idea matters.”
4
5
15
1,552
.@Seanfrank : “The amount of effort that we put in to start, it does not have any meaningful correlation with the success at the end.”
5
737
Operators retweeted
Everyone wants to talk about Meta & TikTok.
Ain't nobody want to fix their busted ass website, build a community for their best customers, focus on faster + better CX.
1
1
12
1,891
17% of holiday ecommerce shopping happens from Thanksgiving to Cyber Monday @mikebeckhamsm
4
515
Two months ago, we were getting ready to launch Winks.
18 months of work
>$100k already invested
5,000 units ordered
Three ways our new supplement brand could crash and burn ↓
6
1,380
How Alice Li turned <$1M raised into 500M+ gummies sold.
NEW OPERATORS TITANS
ft. First Day’s Founder
Entered a crowded market
Launched a kids’ multivitamin
Built trust w/ skeptical parents
Hit a multimillion-dollar run rate
Raised <$1M from founders
Expanded into family wellness
Built out a strong C-suite
Scaled to 9 figures (profitably)
Became Target’s #1 kids’ vitamin
AND SHE’S STILL 80% DTC
Hosts @JasonPanzer + @mbertulli bout to get hate mail for her most contrarian take: “I don’t think the product idea matters.”
4
5
15
1,552
30+ tips for Black Friday 2026
“People would spend millions to get these. You get them for free!”
Prepare backup offers
Both better + worse
Be your vendor’s bestie
Panzer five, stay alive
Set tight spend limits
Define a north star
(Efficiency vs growth)
Send more emails
And more texts
Build bigger bundles
(To increase AOV)
Don’t over-experiment
Pack your calendar
(With different campaigns)
Reuse winning ads
Push bestsellers
(It’s what people want)
Pivot based on sell-through
(Don’t sell-out too fast)
Celebrate your team
Go “live” … a lot
Build demand early
Start sales early
Launch ads early
Plus tons more from the trenches @mikebeckhamsm @Seanfrank @JasonPanzer @mbertulli
4
3
10
1,864
Operators retweeted
How do you make more money from every visitor?
“There are two ways of doing it.”
Increase AOV
Increase CVR
@varunkundra, @couuor + @codyplof share how top brands maximize margin and then audit Winks’ funnel.
Bundles vs. upsells
One-time vs. subscription
Price hikes vs. price cuts
Discounts vs. free gifts
Margin vs. signal
2
4
10
4,284
.@mikebeckhamsm “There are some chapters that just end with defeat or end with frustration. And that’s okay.
6
576
Go-to-market is the scariest moment in a founder’s life.
“We’re either genius or stupid.”
NEW OPERATORS BUILD
18 months of work
>$100k + 5k units
Just need one thing ↓
… profitable customers
@mbertulli @codyplof @Seanfrank @mikebeckhamsm @FitCoachCurtis
4
3
11
2,027
.@CurtisMatsko had $12M in partially paid POs when the bank pulled $20M in promised financing + demanded its $2M back.
1
4
740
.@mikebeckhamsm “Targeting moms is always the easiest way to make a brand successful.”
4
673