BFCM is only one part of your Q4 holiday offers. @codyplof, @couuor + @connorrolain answer your burning questions: When should you start promoting? How long should your sale last? Should BF + CM offers be different? How to sell after shipping cutoff? Can you run last year’s sale again? And how do you PRINT during Q5?

Should your subscription brand offer bulk upsells? 👀 @couuor + @varunkundra

For supplements + consumables, “the best upsell is actually more of the same.” @varunkundra @codyplof

How do you make more money from every visitor? “There are two ways of doing it.” 1️⃣ Increase AOV 2️⃣ Increase CVR

How Alice Li turned <$1M raised into 500M+ gummies sold. NEW OPERATORS TITANS ft. First Day’s Founder Entered a crowded market Launched a kids’ multivitamin Built trust w/ skeptical parents Hit a multimillion-dollar run rate Raised <$1M from founders Expanded into family wellness Built out a strong C-suite Scaled to 9 figures (profitably) Became Target’s #1 kids’ vitamin AND SHE’S STILL 80% DTC Hosts @JasonPanzer + @mbertulli bout to get hate mail for her most contrarian take: “I don’t think the product idea matters.”

Everyone's all Shopify screenshots and growth percentages. Nobody posts about customer service. But CX is one of the most important parts of building a brand today, and it's changing faster than almost anything else we do. CX was rolled into marketing at Ridge 24 months ago. And year to date: Orders are up 50% First reply time down 77% — 22 hours to 5 (email & contact form) All-in CX cost per order cut in half, to <$0.30 CSAT up to 95%, a 17% gain in three years All while headcount has stayed flat. We've thought about it in a few steps — in this order — so we can get the fundamentals right before scaling with AI. 1. Self-service first. Most people don't *want* to have to engage with CX. So we invested first in giving customers the tools to resolve their own tickets faster: better onsite FAQs, dedicated warranty portals, and improved self-serve returns and exchanges. So while orders have grown 50%, tickets have only increased 10% and conversations per order fell 25%. And of the contacts that do come in, 89.5% resolve without ever reaching an agent. 2. AI-enabled agents. Before anything got fully automated, we wanted to make our current agents better. That comes down to documentation — AI assistance is only as good as the specs, FAQs and SOPs you feed it. It's why I moved us to @Richpanel two years ago (not a sponsored post). Their 2.0 platform launched in Q1 with the intelligence-first tooling that will not only eventually power our support, but immediately equip our current agents to be more effective. 3. AI answering tickets end to end. The final form of CX is obviously tickets answered autonomously, and Q3 was the unlock. Today almost 40% of tickets are handled outright, at a 93.6% satisfaction score against 94.2% for our human team. It took a lot of iteration before the AI could answer tickets effectively and without the really annoying AI interactions that plague most CX touchpoints. There's still a lot to improve, and I wouldn't call any of this industry-leading. But the path has led to real efficiency gains and, more importantly, happier customers.

30+ tips for Black Friday 2026 “People would spend millions to get these. You get them for free!” Prepare backup offers Both better + worse Be your vendor’s bestie Panzer five, stay alive Set tight spend limits Define a north star (Efficiency vs growth) Send more emails And more texts Build bigger bundles (To increase AOV) Don’t over-experiment Pack your calendar (With different campaigns) Reuse winning ads Push bestsellers (It’s what people want) Pivot based on sell-through (Don’t sell-out too fast) Celebrate your team Go “live” … a lot Build demand early Start sales early Launch ads early Plus tons more from the trenches @mikebeckhamsm @Seanfrank @JasonPanzer @mbertulli

.@varunkundra + @couuor gave @codyplof honest feedback on the Winks’ funnel.

I got a sneak peak of this. And spent a lot of time talking to Adam the CEO and their amazing head of product recently in Bozeman. They literally rebuilt their entire system to be AI native and support this. Some of the new features are mind-blowingly cool. Would highly consider it.

Go-to-market is the scariest moment in a founder’s life. “We’re either genius or stupid.” NEW OPERATORS BUILD 18 months of work >$100k + 5k units Just need one thing ↓ … profitable customers @mbertulli @codyplof @Seanfrank @mikebeckhamsm @FitCoachCurtis

LAUNCH DAY! For years, we have watched marketers copy data across spreadsheets, mess around with pivot tables, 'triangulate' and make decisions based on data they (in private) told us they didn’t even trust.  After trying to fight complexity with more complexity, we finally have a simple solution that can turn this confusing array of data, channels, and options into a series of clear steps rooted in causal signal. Today we officially launch Architect, now integrated into Haus MMM.  Architect gives marketers specific, immediate next best actions drawn from Causal MMM, incrementality experiments, and more. It sizes every recommendation by confidence and refreshes weekly. After each action taken, Architect evaluates the change through a self-evaluating, self-improving system that reports the impact of each change that’s made. Joe Meier, VP of Analytics at one of the most forward thinking brands in the game @SharkNinja put it best: "We strategically build AI into nearly everything we do, from product innovation to marketing investment decisions. Haus' Architect is the exact type of AI differentiation that makes MMM data actionable for global enterprises. Instead of trying to interpret an opaque model output, Architect's specific, data-backed recommendations will enable us to make explainable decisions that meaningfully move the business." As always, a huge THANK YOU to all of our amazing design partners building with us.

Your hero might not work on TikTok Shop. @couuor “Our hero product on TikTok Shop is a $29 tracker card. Our most popular ads don’t feature a Ridge wallet at all.”

“There’s an early mover advantage here.” @couuor is seeing a 46% lift in revenue per message on RCS.

1:1 agentic marketing is here + the boyz are testing it.

Static SMS is unc.

.@CurtisMatsko, @mbertulli + @mikebeckhamsm share their biggest failures + hardest lessons: Expanded without watching cash Killed $30M footwear division Mistook past profit for security Personally funded payroll w/$1M Spent millions before validating Lost two years of development “As long as you’re still in the game, you’ve never actually failed.”

The supplement is formulated. The name is selected. Now it’s time to choose the branding + packaging. Chris Ganz (ex-PepsiCo + Frito-Lay) put five concepts on the table. @mbertulli, @codyplof, @Seanfrank + @mikebeckhamsm picked the one that made @FitCoachCurtis’s daughter laugh out loud. NEW OPERATORS BUILD Audit the sleep category Appeal to moms + kids (not the biohackers) Create a brand mascot Do not use AG1 green “If you try to go after everybody, the problem is you just have to go really generic.”