What would be even better:
“It’s not effective, because…”
“It feels off to me, because….”
“Our customers aren’t likely to get this, because….”
The Silicon Valley cult of bluntness only serves to create cultures of fear, because everything is subjective (like “awful,” at a glance)
first week of working at apple, i designed something and asked my co-worker what he thought.
he said "it's awful"
and then told me exactly why.