When things are on the quieter side you can either cry about it or put that time to good use. Below is days/weeks worth of work that will make you feel productive, proactive and also increase your chances of a sale or two. Bookmark it, print it, TAKE ACTION.
Here's the boo-hoo it's quiet checklist:
✅ Check all your domains resolve to where they're supposed to.
✅ Check all names are priced (if you price names that is, most of you should).
✅ Check all your names are in the GD reg path (use the bulk search tool).
✅ Check your pricing tiers, remember those names you moonshot 2 years ago? Maybe it's time to bring them down to $1988.
✅ Check any Fast Transfer eligible names are opted in (including names you moved to another registrar more than 60 days ago).
✅ Check all your names are listed on Afternic and Sedo.
✅ Got names regged at Dynadot? List on their marketplace too.
✅ Need liquidity for renewals? Take any names you're dropping in the next 30-45 days, add to DNWE, reprice on all marketplaces and post them on NamePros (WHOLESALE pricing! If you hand regged it's likely only $20-$50). If you list on Atom add a wholesale price there too.
✅ Split your portfolio into buckets to see which buckets have been performing best, this will help direct new funds. Looking at your portfolio as a whole isn't very useful.
✅ Clean your portfolio database- check all names are added, expiry dates and renewal costs are correct.
✅ Make a dashboard of your portfolio key points so you have a birds eye view: renewal costs by month, sales by month/quarter- volume and $ (calendar), sales by month/quarter- volume and $ (historic), rolling 30/90 day sales (so you don't fixate on calendar months), yearly profitability.
✅ Add more metrics to your portfolio database: TLDs taken, cpc, sv, linkedin company count, open corporates company count, crunchbase company count.
✅ If you haven't yet, take DNAcademy.
✅ Listen to Domain Sherpa, The Breakfast Club, Domain Name Wire, Ten With Jen, Godaddy Academy Podcast, Kickstart Commerce, Brandable Insider, Digital Fortune, Josh․co Podcast, The Uncomfortable Podcast.
✅ Listen to domain centric Twitter Spaces (
nitter.net/i/communities/18828166…).
✅ Dive into NameBio, specifically studying names sold at afternic, sedo, private, atom, daaz and domain market.
✅ Read Domain Name Wire, Domain Investing, DN Journal, Domain Incite, NamePros, Crunch․id
✅ Sign up to and read: Domain Smoke, Cyger Says, The GGRG Newsletter, Week in Domaining
🥵 get to work