#IAB empowers the media and marketing industries to thrive in the digital economy.
New York
- Tweets 28,540
- Following 3,385
- Followers 98,298
- Likes 12,382
Afternoon at #IABPlayFronts: @ZyngaAds unveiled Zynga Ads+; Super League Gaming & Gameloft for Brands explored gaming as a premium ad environment; @IGN Entertainment brought in AI and audience intent; and @Roblox & @GEEIQinsights connected gaming with premium video.
1
3
726
This morning at #IABPlayFronts: Admazing explored audience, engagement & attention in mobile gaming; @TheOverwolf challenged outdated ideas about “gamers”; @livadstream showed how livestreams can scale as media; and Precisify covered safe, measurable gaming campaigns.
1
594
🎮 We’re live at #IABPlayFronts! IAB’s Cintia Gabilan kicked off the event, setting the stage for a day of conversations about gaming, advertising, technology, creators, and the communities shaping the space.
544
The final stretch of #IABPodcastUpfront looked at what’s next for audiences and creator businesses: @iHeartMedia shared Gen Z research, C-Suite Network made the case for niche audiences, Red Seat Ventures explored creator-led growth & Sounds Profitable mapped the ecosystem.
1
611
After lunch, #IABPodcastUpfront turned to fandom, storytelling & video: @AudacyCorp explored @MatthewBerryTMR’s community, @WNYC marked 25 years of @Radiolab, @Consumable shared visual audio ad research, and Jomboy Media, YouTube, Spotify & Airwave Media looked ahead.
1
1
634
The morning at #IABPodcastUpfront covered a lot of ground: NPR looked ahead to its next era, @AmazonAds explored programmatic growth, @PodscribeAI shared measurement benchmarks, and @LockedOnNetwork & @bluewirepods brought sports fandom and branded content into the mix.
1
1
492
#IABPodcastUpfront 2026 is live! 🎧 IAB’s @Jason Adamski kicked off the day by framing podcasting’s next chapter around a simple question: are we helping the medium grow into what it’s becoming, or holding onto what it used to be?
1
519
The final #IABCreatorFronts sessions focused on trust, creator-led entertainment, and better brand-creator fit, with @washingtonpost, FOX Corporation, @TikTokBusiness, and @Agentiohq taking the stage.
2
581
This afternoon at #IABCreatorFronts, Acast explored cross-platform influence, @CyberAgent_PR looked at global anime fandom, @Twitch showcased smarter creator-brand matching, and @LowensteinLLP tackled the evolving legal landscape.
450
The morning at #IABCreatorFronts explored how creator-led media is scaling. @YouTube shared what sets high-performing programs apart, Agentio unpacked the attention vs. investment gap, and @CultureGenesis showed how creators are becoming appointment viewing.
1
384
Today’s the day – #IABCreatorFronts is officially live! IAB's James Douglas opened the day with a message that set the tone: "We do not need to standardize creators. We need to standardize the infrastructure around them!"
1
434
Join us September 15-17 to explore how community, fandom & creator influence are reshaping the way brands connect with consumers.
🎤 #IABCreatorFronts: okt.to/fvRJaS
🎧 #IABPodcastUpfront: okt.to/gPYucK
🎮 #IABPlayFronts: okt.to/rt3K4E
1
2
516
AI is making programmatic video faster & smarter, but also harder to see. As automated decisioning expands across CTV & video, buyers and publishers need more visibility into why inventory is selected, priced, and optimized. Read more via @Martech: bit.ly/4gKB7F5
1
2
3
735
ICYMI: Agendas Are Live for the Upcoming IAB Marketplace Events 💥
Secure your free pass and explore the newly released agendas:
🎤 #IABCreatorFronts: okt.to/J0Pw9s
🎧 #IABPodcastUpfront: okt.to/vLTUKp
🎮 #IABPlayFronts: okt.to/skA34T
1
1,052
It's official: IAB is joining Jupiter Festival Miami Miami as a Founding Partner ahead of its debut October 6–9! Read all about it via @ADWEEK: okt.to/wp20ue
2
2
829
30 years. Nearly $300B. One industry powered by innovation, built together. From the early days to today, internet advertising has been shaped by creativity, collaboration, and continuous reinvention. Explore the milestones that got us here:
iab.com/topics/30-years/#tim… #IAB30
1
3
723
What’s next? Dive into the latest IAB/PwC report and join our free webinar on April 21:
iab.com/events/iab-pwc-inter…
Now add your voice—share your Digital Legacy or “Then & Now” moment:
iab.com/topics/30-years/#soc…
1
491