Flipkart is fully geared up to enter the quick commerce ring with "Flipkart Minutes". But can it take over incumbents like Blinkit, Zepto and Swiggy Instamart?👇
@Flipkart has already taken a couple of stabs at
#grocery delivery in 2015 and then in 2017. And this time around, Flipkart has gone for the dark store model – competing in every category that Blinkit, Zepto and Instamart have added in the past year.
Flipkart Minutes currently offers free deliveries on all orders above INR 99 and is also levying a platform fee of INR 5 per order.
Flipkart is said to be planning to open 100 dark stores across top cities. But, in comparison:
➡️ Blinkit has over 639 dark stores as of now and aims to have 2,000 dark stores by the end of 2026.
➡️ Zepto too, is on course to double its dark store count to more than 700 by March 2025. The company recently got a massive $665 Mn infusion to fuel this expansion.
➡️ Swiggy’s Instamart is also expanding its network ahead of the
#IPO in 6-12 months, and much of its focus in recent months has been on the quick commerce side, where it has seen a significant growth in revenue.
So, in terms of scale, there’s a lot of catching up to do for Flipkart.
But while it’s early days for Flipkart Minutes, there are legitimate reasons why the incumbents need to be worried.
What could work in
#Flipkart’s favour is its large existing user base, plus its strong brand recall in smaller towns, where
#Blinkit or
#Zepto might not yet have made inroads.
What are your thoughts on this?
Meanwhile, here’s a closer look at Flipkart’s brand universe 🌍
#Flipkart #quickcommerce #brand