Corporate Partnerships & Sponsorship Acquisition Brand × Platform × Innovation By Metin Beyond Sponsorship isponsor.substack.com
London and Los Angeles
Based in United Kingdom
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Honoured to be returning as a judge for the 2027 @EuropSponsAssoc (ESA) Awards. I look forward to reviewing this year's entries and seeing the creativity and strategic partnerships that shape our industry. Best wishes to all the entrants.
#sponsorship #ESAawards
sponsorship.org/esa-awards/e…
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Liverpool and Turkish Airlines sign a 5-year £300+ million deal for Turkish Airlines to become Liverpool FC’s main club partner from June 2027, ending a 17-year run for Standard Chartered as the main partner and shirt sponsor.
#sponsorship #corporatepartnership #LFC #TurkishAirlines
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Check out Luxury Handbags, Designed in London and Crafted in Florence by SEVDA LONDON on @Kickstarter
kickstarter.com/projects/sev…
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Check out my wife Sevda's Luxury Handbags, Designed in London and Crafted in Florence by SEVDA LONDON on @Kickstarter
kickstarter.com/projects/sev…
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Most sponsorship conversations don’t become real partnerships.
Not because the idea is weak — usually it’s framed the wrong way.
Brands look at this across marketing, strategy, and increasingly, innovation.
I write about how this actually works:
isponsor.substack.com
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Visa announced as global sponsor of the inaugural FIFA Women’s Champions Cup 2026™
#FIFAWCC
inside.fifa.com/tournament-o…
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The Recording Academy names Mastercard, IBM, Sony Corp, Häagen-Dazs, PATRÓN Tequila, Redken, Hilton, United Airlines, City National Bank, Dove, Vaseline, Sharpie, PEOPLE, Frontera Wines, and SiriusXM as the official partners for the 2026 #GRAMMYs.
grammy.com/news/2026-grammys…
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Netflix to Acquire Warner Bros. following the separation of Discovery Global for a total enterprise value of $82.7 Billion (Equity Value of $72.0 Billion).
ir.netflix.net/investor-news…
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Creators+sponsorships lead to organic reach. And authenticity of your campaign.
#sponsorshipagency #creatoreconomy
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Apple telling JPMorgan they’re the preferred choice to replace Goldman Sachs as its card partner.
#brandpartnership #applecard
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Choose your brand partners wisely — breakups can get messy (and expensive) in front of your audience.
#sponsorship #brandbreakups #brandpartnership
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We help people and projects get sponsored.
Whether you’re launching a new product, running an event, growing a business, or building a creative platform, we connect you with the right brands who want visibility and alignment — and are willing to pay for it.
interactivesponsor.com
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Will Chelsea FC finally seal a £100m sponsorship deal on the heels of their Club World Cup success?
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Natural Brand Partnership: Range Rover as the Official Vehicle Partner of Wimbledon; both with a growing focus on sustainability and modern luxury.
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Developed specifically for JLR by Pirelli, the new ‘P Zero’ tyres combine high performance, and durability, with a high bio‑based and recycled material content.
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Corporate VC = Strategic Capital.
Big brands invest in startups not just for profit—but to gain insights, drive innovation, and become early customers.
#CVC #CorporateVC #VC #startups
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IOC confirmed Intel exited the TOP sponsorship program, joining other departures: Atos, Bridgestone, Panasonic, Toyota. #Olympics
In the meantime, IOC secured an 8-year partnership with Chinese electronics TCL and extensions with Allianz and Anheuser-Busch InBev through 2032.
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Caliwater, the all-natural cactus water super hydration beverage founded by Vanessa Hudgens and Oliver Trevena, announced Demi Lovato joined #Caliwater as a Brand Partner, Investor and Ambassador.
#health #wellness #brandpartnership
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Is your proposal investor-ready — or just another PDF?
✅ Clarity
✅ Value for the brand
✅ ROI hooks
interactivesponsor.com
#SponsorshipPitch #InvestorReady #BrandPartnerships #StartupFunding #SponsorshipStrategy #CreatorEconomy #MonetizeYourAudience #CorporateVC
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Sponsorship Agency | Brand Partnerships
We connect startups & scaleups with global brands & corporate VCs. 🚀💰
#SponsorshipAgency
#BrandPartnerships
#CorporateSponsorship
#SponsorshipStrategy
#PartnershipMarketing
#StrategicPartnerships
#SponsorshipDeals
#InteractiveSponsor
#CorporateVC
#BrandSponsorship
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🎯 The best sponsorships feel like collaborations—not transactions.
We’re seeing a shift: brands want more integration, not just logo placement.
That’s exactly where Interactive Sponsor comes in.
Curious what the future of brand partnerships looks like? Let’s chat.
#SponsorshipAgency #BrandPartnerships #MarketingStrategy #InteractiveSponsor
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Startups want traction. Corporates want relevance.
Sponsorship is the bridge.
At Interactive Sponsor, we help brands partner smarter — and grow faster.
🔗 Learn more at interactivesponsor.com
#SponsorshipAgency #StartupGrowth #CorporateInnovation #BrandPartnerships
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It’s that time again…
Sponsorship season is open — are you still pitching like it’s 2015?
Don’t ask brands to spend — ask them to invest. 💰
#SponsorshipAgency #BrandPartnerships #MarketingStrategy #Sponsorship #PitchSmart #MarketingGame
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The backlash for seemingly elevating technology’s power above human creativity was alive and well at #CannesLions2025.
#Ai is still in the front seat, but not the driver’s seat is the consensus.
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"After living for nearly a hundred years on this planet, I now understand that the most important place on Earth is not on land, but at sea.”
Sir David Attenborough #Ocean
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💡 Curious how sponsorship can support your portfolio’s visibility and strategic goals?
Let’s connect.
#CorporateVC #StrategicPartnerships #BrandPartnerships #SponsorshipMarketing #BrandStrategy #InnovationEcosystem #VCMarketing #SponsorshipAgency #SponsorshipDoneRight #InteractiveSponsor
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📢 Do you have a #sponsorship strategy or tragedy?
Don’t ask brands to spend; ask them to invest in your proposition.🚀
#CVC
#CorporateVC
#sponsorshipbroker
#sponsorshipagency
#corporatepartnership
#brandpartnership
We are here to help.
👉 interactivesponsor.com
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Have you considered co-sponsorship, where 2 brands who are already cross collaborating can both be part of your brand partnership process.
#sponsorship #sponsorshipagency #brandpartnership
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Coca-Cola returns as the Official Soft Drink Partner of the most competitive and compelling football league in the world - The #PremierLeague!
#sponsorship #cocacola
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Two last place teams who survived relegation in the #PremierLeague playing the UEFA Europa League Final…
Tottenham vs Manchester United
#TOTMUN #UEL #UELfinal 🏆
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As the realities of climate change become increasingly urgent, the importance of investing in sustainability-focused solutions has never been clearer.
Climate tech startups are uniquely positioned to disrupt industries.
#climatetech #startups #corporatevc
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Are you having difficulties securing sponsorships? Try corporate partnering instead.
Deliver your proposition with an “invest rather than spend” approach.
#sponsorship #sponsorshipagency #sponsorshipbroker #corporatepartnership #brandpartnership #valueproposition
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I too have been witnessing lately CFOs undertaking more strategic initiatives – managing the financial aspect of businesses is no longer enough, and CFOs are increasingly involved in shaping the overall direction of a business.
Read more at: cxotoday.com/specials/cfos-a…
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“When we communicate with purpose, we don’t just inform — we inspire,” says Tyson Voelkel, President and CEO, Texas A&M Foundation.
stories.tamu.edu/stories/tex…
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Q1 is over… and so are the Quarterly Earnings Reporting… The 2025 sponsorship season just begun.
#sponsorship #corporatepartnership #corporateventuring
interactivesponsor.com
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Snapple® named official tea partner of the New York Knicks, New York Rangers, and Madison Square Garden.
“Statue of Liber-Tea”
prn.to/4ig3E3L
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The lack of brand logo bombardment at Augusta National stands out in an era when logos out of sight is unthinkable. But it works at @TheMasters.
One major benefit for sponsors instead is to utilize one of the hottest tickets to solidify existing customer relationships and foster new business.
#TheMasters ⛳️
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Goldman Sachs to Lead €2.5 Billion Financing for Prada-Versace Deal
€1.5 billion would be used for the acquisition with a further €1 billion to invest in relaunching the brand, Italian trade publication MF reported citing unnamed sources.
via @BoF
#pradaversace #businessoffashion
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Carlsberg was a major sponsor of European football for decades… until 2016… as to why it’s back now? apparently the focus on long term rather than short term. Isn’t that what long term partnership is/was all about?
#sponsorship #sportsponsorship #uefa
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Think strategic co-branding.. it’s the key to successful corporate and brand partnerships. #sponsorship #sponsorshipstrategy
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The Worst… even worse than the Kansas City Chiefs’ 1st half performance!
#kendricklamar #HalfTimeShow
#SuperBowl #SuperBowlLIX #AppleMusicHalftime
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I came to see the commercials.. and a football 🏈 game broke out..
#SuperBowl #SuperBowlLIX #superbowlads
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Now that the January year-end earnings reports are out of the way, and the first weekend of February is out of the way, let me games begin! Here’s to a successful sponsorship year!
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There are now new ways to qualify for corporate partnerships and corporate venturing… #sponsorship #cvc
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#Oscars #Oscars2025
This year marks the first time two musicals have been nominated in the best picture category with Wicked and Emilia Pérez, since 1968 when Oliver! and Funny Girl were nominated.
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I called LA and OC home for about 16 years after moving there from my hometown New York City.
It’s devastating and heartbreaking to see the destruction caused by the wildfires in Los Angeles (1/3)
photos by David Swanson,AFP and David Crane, LA Daily News
ALT photo by David Swanson, AFP
ALT photo by David Craine, LA Daily News
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Wishing everyone a happy, healthy, blessed, peaceful and successful New Year!
Hoping 2025 bring us and our loved ones endless joy, full of love and laughter, new adventures, opportunities, and prosperity!
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Wishing you all the joy and love this time of year brings, and health, happiness, peace, and prosperity in the new year, from all of us at Interactive Sponsor.
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Not “Artificial”Intelligence, but Augmented Intelligence, suggests @gilliantett of @FT in conversation with James Manyika, SVP of Research, Technology and Society at @Google re: AI-driven science, governance and cooperation … and touching on #Willow and quantum computing, at @ChathamHouse today. These are indeed extraordinary times we’re currently living in.
#AI #Google #JamesManyika #quantumcomputing #chathamhouse #CHevents
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Give Thanks!
The intention of #Thanksgiving is to reflect on the blessings in our lives. Rooted in history and gratitude, Thanksgiving is a time to pause, give thanks, and celebrate the connections that bring meaning to our lives.
As we are confronted almost on a daily basis with all the doomsday predictions but also the very real human suffering around the world, I would like to take this opportunity to be grateful for what we have versus what we think we “need” to have, this holiday season.
#happythanksgiving #givethanks #grateful
#HappyThanksgiving
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As of January 1, 2025, Minute Maid Park will become Daikin Park, via a 15-year #namingrights deal.
#HoustonAstros #namerights #MLB #corporatepartnership #sponsorship #Daikin #stadium #ballpark #baseball⚾️
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American Airlines becomes the official airline partner of the Latin GRAMMY Awards®, celebrating its 25th Anniversary, taking place in Miami on November 14.
#GRAMMYs #LatinGRAMMYs #AmericanAirlines #sponsorship #airlinepartner
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Donald Trump becomes only the second president to win a non-consecutive term. Grover Cleveland was the first.
#DonaldTrump #Trump #Election2024
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"We’ve lost our connection with the invisible world. We have forgotten to experience the world from the inside; we see as real what is unreal, and cannot see what is."
Sufi saying
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When you ask for money, you get advice; when you ask for advise, you get money.
#quote #fridayfacts
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WPP acquires New Commercial Arts (NCA) and will bring it into Ogilvy, its creative advertising division.
#WPP #acquisition #adagency
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LVMH closing in on sponsoring F1 and promote its various major brands on the race track, including Tag Heuer in 2025 and beyond.. Rolex out at end of 2024 season.
#F1 #Formula1 #LVMH #TagHeuer #Rolex #sponsorship #brandpartnership
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The Japanese sponsors are leaving the Olympics?
#Panasonic ending #IOC TOP partnership. #Toyota and #Bridgestone might be next?
#sponsorship #corporatepartnership #olympics #olympicssponsors
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I think it's time for Apple to bring back live audiences in the theatre for these announcements. And enough with all the boring stuff. Too long. What do you think?
#Apple #AppleEvent #iPhone16 #AppleIntelligence
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#OMG Omnicom Media Group and #WPP are splitting the $20b+ #adagency duties for #Amazon. The accounts will be split by geography, with OMG handling the work in the Americas; WPP handling EMEA and APAC.
#IPG to remain Amazon’s global #mediapartner for Amazon Web Services, Amazon Business, and Amazon Ads.
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The power of effective sponsorship strategy is immeasurable. Ask brands to invest; not spend!
#sponsorship #sponsorshipstrategy #vision #success #execution #innovation #disruption #brandpartnership
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83% share of consumers who say protection of their data is the most important factor for building their trust in a company.
via #PwC’s Voice of the Consumer Survey 2024 @stratandbiz
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#AirTaxi company @flyarcher closed on a $220 capital investment bringing total funding to more than $1.5B. Investors included United Airlines and Archer’s industrial partner Stellantis, two major backers of Archer. #innovation #eVTOL #EV #EAV
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America's Cup attracts the world's top sailors, yacht designers, wealthy entrepreneurs and sponsors. It is a test of sailing skill, boat and sail design, and fundraising and management skills, with modern teams each spending $100m+.
#AmericasCup #sailing #AC37 #LVCup
#INEOSBritannia
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A key ambition in the world of marine conservation is 30x30: to safeguard 30% of the world’s ocean by 2030, whether as marine protected areas (MPAs) where human activity is restricted to a certain extent, or other types of conservation area.
#marineconservation #oceansustainability #maritimedecarbonisation #thirtybythirty #oceancommonwealth #oceanexploration #economist
impact.economist.com/ocean/b…
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Innovation doesn't have to "big" - #Innovation can mean something smaller and incremental, such as tweaking a process or upgrading a feature.
The "big" is the result!
#corporatevc #corporatefunding #innovationroi #startups #scaleups #founders #sponsorship #corporatepartnership #brandpartnership #innovationstrategy
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If you're looking for sponsorship help, or corporate/brand partnerships, and/or corporate venturing, reach out to us. We can help!
#sponsorship #sponsorshipagency #sponsorshipstrategy #sponsorshipconsulting #corporatepartnership #brandpartnership #corporatevc #venturestudio #cvc #investment
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