LinkedIn now lets verified companies remove false employment claims and verified members vouch for colleagues’ work histories. Who is vouching for this unrealistic profile?

the amount of money sf companies spend on marketing activations is insane. i'm happy to run around with a sign for some photos and call it a day

the real value of marketing stunts is in the content you create after not the stunt itself

showed up to the biggest tech conference in San Francisco with a large sign and no ticket.

Epic office warming party last night, thanks to everyone who came through 🙏 Hosting a BBQ at my place this Sunday for founder friends! DM me if you want in

virio vibes are high

10/10 hat model @sammysintech

apparently, the founders going viral on LinkedIn think it's because their content is good and not because their company is the hot one right now.

the perfect linkedin profile doesn't exist...

if I was a b2b founder today, i'd be going all-in on linkedin organic to win my market. however, i wouldn't hand my profile to an agency without understanding what makes content convert. i'd use performance data as a tool, not a replacement. i'd also start building my executive brand before i needed pipeline, not after. under no circumstance would i let my LinkedIn sit empty while competitors took meetings from buyers scrolling their feed. the buyer's attention belongs to whoever shows up.

if tiktok had their own ai to create content, they're crushing mr beast. they know exactly what will get you hooked. the tiktok algo cannot be defeated.

90% of our team are former founders. They won't just do what you tell them. That's why we don't tell them what to do. If you hire people who've built companies, you can't manage them like employees. So instead of assignments, we give: - context - the why behind every decision - direct access to the founders - ownership of outcomes, not tasks - permission to disagree

My case for building on LinkedIn > Twitter On Twitter you're talking to other founders, VCs, and engineers. It's fast, it's fun, and it's where you build a name inside tech. Great for status. Great for hiring. Great for feeling like you're in the room. If you sell B2B, the person who signs your contract is a VP of something. They're not up at 11pm scrolling X. They're on LinkedIn between meetings, watching who shows up in their feed with something actually useful. We've driven $110M+ in pipeline for founders. Almost none of it started on Twitter. Not because Twitter is bad. Because the buyer lives somewhere else. So here's what I tell people: If you want a reputation among startup founders & VCs post on Twitter. If you want enterprise pipeline, post on LinkedIn. If you sell B2B and can only do one, it's not close. Most founders pick Twitter anyway, because posting there is more fun. Then they wonder why the content never turns into revenue. Build where the person who pays you is actually paying attention.

we use linkedin as our only gtm channel. the part people get backwards: content is 80% of the work, outbound is 20%. anyone can send outbound to a warm prospect. almost nobody can make one warm. teams spend months optimizing sequences for 30% more replies. content moves 300%.

three prospects ghosted me. i wrote a linkedin post that featured their ceos next to people they'd recognize. tagged them. all three booked a meeting that week. every one of them opened with sorry, i missed your last email. they didn't miss it. i just wasn't top of mind.

ordered 40 locale jars for some people on the team and no one wants to eat the salad 😅

all founders hit an inflection curve when they stop focusing on investors customers and team are everything

anyone have any data on whether threads or articles perform better on twitter/x? also who else still prefers calling it twitter?

if only twitter was as easy as linkedin...