I connected X to Google Search Console today.
As I have noticed something interesting:
Google seems to be crawling X posts as SEO data,
especially for its AI-powered search features.
That made me rethink posting.
Every post might now be doing two jobs:
- starting a conversation on X
- becoming searchable context for Google’s AI
So posting consistently may not just be a social investment.
It could become an SEO investment too.