The Codex team are hardcore builders and it really comes through in what they create. No surprise all the hardcore builders I know have switched to Codex.
Usage of Codex is growing very fast:
Claude 4.6 series is making so much improvement on context rot, the performance degrade is now seem acceptable, glad to continue with Claude code with larger projects and research.
As someone who sits somewhere between tech and business, I’ve often wondered how products overcome the cold start problem—especially in the AI era.
I still remember my Matrix Theory professor explaining PageRank, which in many ways laid the groundwork for what we now call SEO. To me, SEO—and now GEO (Generative Engine Optimization)—are some of the most intuitive distribution strategies to understand.
With the rise of AI agents, the way we build and distribute products is clearly evolving. Learning how systems like this work feels like an increasingly valuable skill.
Recently came across this interesting project exploring GEO + SEO workflows with Claude:
github.com/zubair-trabzada/g…
Also sharing one of the GEO papers from arXiv.
arxiv.org/pdf/2311.09735