True also of SEO, at least in AIs current state.
AI is designed to sound smart. If you do not actually know what you’re doing, it makes you believe you do.
The amount of sales leads I speak to on a monthly basis who clearly have a ChatGPT generated list of questions is astonishing.
Asking all of the generic basic irrelevant questions that reveal, to anyone with strong expertise, a lack of expertise.
We’ve been told that “AGI is already here” and “AI is taking your job tomorrow” — it’s only natural that people believe AI is already failure proof.
It’s so incredibly far from it. Anyone with deep experience in their space knows this.
And this wave of DIYers who think AI can replace everything they pay for is in for a rude awakening.
I’m already seeing this BTW.
MANY conversations each month and new clients SOLELY because they’ve tried to automate SEO and trusted an “SEO plan” from Claude etc, only to have no results, or worse results than they previously had.
If you are truly an expert at what you do, you are going to make so much money fixing AI issues caused by poor operators, managing AI for you skill set in a business, or implementing it for others.
Expertise is more valuable than ever.
We will likely have more lawyers in the future than today, because:
1) AI will cause so many more people to ask legal questions which will encourage them to need to verify or execute through an actual lawyer.
2) AI will cause an explosion of more and more exotic legal terms that lawyers will be spending even more time reviewing redlines or new cases around.
3) All the new areas of law that now are emerging around the use of AI itself in every single industry. AI introduces an explosion of IP, privacy, and regulatory compliance challenges across all verticals.
This has historical precedent as well. Between the creation of the PC and the internet (both technologies that made the legal profession far more efficient), the ABA pegs active attorneys having gone from roughly 400,000 in 1975 to roughly 1,375,000 in 2025.
When we make professions more efficient and automated, often demand for them goes up not down.