CEO @userp_io — the SEO firm powering brands like Monday, Wiz, Robinhood, Binance, and 100s more. @forbes 30 Under 30 (no I didn't pay for inclusion)

United States
I increased monday,com’s traffic by 1,570% via SEO. I compiled 4hrs of video showing the exact strategy. Like + Reply with 👋 and I’ll DM it to you for free, right now. (I’ve lead SEO for 100+ SaaS startups)
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Jeremy Moser retweeted
Despite reading AI search and SEO content every day, I rarely read any new finding or discovery that results in actually doing something new or different, strategically.
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If GEO/AEO is not heavily influenced simply by good SEO and brand across the web through a proxy of SEO efforts like PR, link building, social, podcasting, etc, why do 50%+ of my leads come from AI search and yet ive never chunked a single page or "optimized for retrieval"?
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"But bro you can show up in AI without even ranking well." 1. Yes, you can get cited at decent rates without ranking first page on Google. But citations are literally useless, not a single person looks at citations for a random query and then gives you money. 2. No, you won't get mentioned for BOFU prompts in any space where tons of money is to be made by spinning up a new site and perfectly chunking your content for retrieval. Literally the same as saying "you can rank without links bro" ....yeah for "red and purple cat sweaters knitted by a grandma in England" but please show me a single website that outranked nerd wallet without links. 3. #2 has literally never happens across an ungodly amount of prompts we run for 50+ active clients every month. Like, literally not a single time. 4. Across every single prompt for our clients, the only other brands showing up in mentions at BOFU are big competitive brands who are in the competitive mix in organic search too, not brand new websites with 0 rankings, 0 links, who just happen to perfectly magically structure their content for ai retrieval (lmfao)
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Step 1. Find companies who can afford you Step 2. Do badass shit for them that produces such a huge ROI they stay for years and create massive LTV Step 3. Find more like them Has been my playbook since I started @userp_io and don't plan on stopping now!
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If you believe this just wire me your life savings, you’ll end up in the same spot just without wasting your time, too!
cancel your $200/mo semrsuh subscription Claude Code can now run your SEO for you first you need to get your google Search Console and google analytics 4 data into a data warehouse then give claude code access to it and it can find easy wins, writes the fixes, and renders a live dashboard that updates hourly with your own data All inside Claude Code this is perfect for saas companies that are tired of their SEO agency doing NOTHING for $60K a year here's everything it can do: - 1 click connect search console and GA4 with zero oath or TOS risks - Finds keywords on page 2 that you can easily get to page 1 - You can refresh the article, update the title and the heading or make new content - Map all traffic to the conversion event your optimizing for by connecting google search console data to GA4 data - Can send a slack message every Monday with a report with week-over-week movement - find orphan pages and money-page link gaps, listed paste-ready - find internal linking you should be making and if you wan this get it at graphed .com
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47-58% of our leads in any given month come from AI search. Haven’t done any “content engineering.” Haven’t done any “consensus engineering” Haven’t chunked a single article on site. Literally just built a brand over 9 years doing good SEO and what do you know….
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“GEO agencies” discovered a genius new pricing strategy: Rename “content marketing” to “content engineering.” Charge 5x more.
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It’s amazing the amount of jargon bull shit surrounding GEO. Literally looked at the landing page of one of the leading “geo agencies” and everything is called “engineering” yet the description of activities and deliverables is no different than their SEO pages. 🤒🤒🤒
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Everyone is an engineer now because their employer gave them a Claude subscription 😂
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“AI is running our entire SEO and GEO strategy.” The AI:
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We’ve seen a 2x increase in lead volume per month, attributed entirely to AI search. We already had more leads than we could take on, and AI search has dumped 27+ more per month on our calendar. The catch? 99% are trash. Lazy. Zero intent. No affinity. Bad leads.
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This company was just acquired for FIVE BILLION and they can't hire smart enough talent to realize that building 90% exact match backlinks is a bad idea?
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Everyone in SEO is obsessed with serving B2B SaaS. Here to tell you it’s overrated. Everyday I see another agency I’ve never seen before claiming B2B SaaS is their niche focus. I have worked with the largest of them, literally, by publicly traded market cap, and they don’t spend as much as brands you’ve never heard of in a million years. I have clients who sell manufactured pole barns in ONE LOCAL STATE that spend more on SEO than publicly traded SaaS companies…. And guess what? The don’t suffer from the absolute churn and burn employee turnover that SaaS has, where your POC job hops every 6 months to pad their LinkedIn CV and you get fired because the new POC brings in their own agency they have preferred deals with, no matter how successful you were. SaaS is insanely overrated to provide services to. Historically all of my single sales call closes, up to $50k/mo contracts for a year on the first call by the way, we’re not in SaaS!
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Plus, as I mentioned, there are like..unlimited SaaS SEO agencies now. When I started there were very very few. Now there are new ones daily. You are competing again 20 very great agencies for clients who don’t even spend that much in comparison to other niches that are historically underserved and have far more budget, more stability in growth, and far less job turnover, etc.
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Claude got 10x worse and it instantly exposed how many people are already over reliant on AI.
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True also of SEO, at least in AIs current state. AI is designed to sound smart. If you do not actually know what you’re doing, it makes you believe you do. The amount of sales leads I speak to on a monthly basis who clearly have a ChatGPT generated list of questions is astonishing. Asking all of the generic basic irrelevant questions that reveal, to anyone with strong expertise, a lack of expertise. We’ve been told that “AGI is already here” and “AI is taking your job tomorrow” — it’s only natural that people believe AI is already failure proof. It’s so incredibly far from it. Anyone with deep experience in their space knows this. And this wave of DIYers who think AI can replace everything they pay for is in for a rude awakening. I’m already seeing this BTW. MANY conversations each month and new clients SOLELY because they’ve tried to automate SEO and trusted an “SEO plan” from Claude etc, only to have no results, or worse results than they previously had. If you are truly an expert at what you do, you are going to make so much money fixing AI issues caused by poor operators, managing AI for you skill set in a business, or implementing it for others. Expertise is more valuable than ever.
We will likely have more lawyers in the future than today, because: 1) AI will cause so many more people to ask legal questions which will encourage them to need to verify or execute through an actual lawyer. 2) AI will cause an explosion of more and more exotic legal terms that lawyers will be spending even more time reviewing redlines or new cases around. 3) All the new areas of law that now are emerging around the use of AI itself in every single industry. AI introduces an explosion of IP, privacy, and regulatory compliance challenges across all verticals. This has historical precedent as well. Between the creation of the PC and the internet (both technologies that made the legal profession far more efficient), the ABA pegs active attorneys having gone from roughly 400,000 in 1975 to roughly 1,375,000 in 2025. When we make professions more efficient and automated, often demand for them goes up not down.
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TLDR: Headings, no fluffy content to hit word counts, FAQs, EEAT. So, good SEO! Also, citations are not a great metric IMO. Across 65+ clients, almost no measurable impact comes from citations, mostly from mentions at BOFU. Interesting regardless! hostinger.com/uk/tutorials/a…
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Genuinely so glad people believe this absolute nonsense. Makes me so much more money in multiple ways: 1. My competition is ai slop lords who have no clue how to drive actual enterprise value with SEO — “more content gooder” is literally my competition 😭 2. Companies come to me needing someone to fix the massive mess this strategy always creates, I rightfully charge a lot for it 3. Links become more and more and more important by the second as it’s the only SEO lever that will never be automated I get stoked when I see more people believing this stuff!
SEO can get you thousands of customers for free. The catch? You need to write dozens or hundreds of articles. Introducing Replit SEO Generator - generate SEO-optimized articles with AI.
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I talk to 35 new companies every month about SEO and GEO. Almost all of them are making the same data mistake...and they're building 2026 budgets around it. They all say the same thing: "AI search leads are so much better." When I ask how they arrived at that conclusion, it's always the same story: They're comparing all of their Google organic traffic, for example 200k visits a month across every funnel stage, to AI search leads, which are almost exclusively bottom of funnel. Of course the AI leads convert better. You're comparing apples to burgers. Here's what actually happened over the last 12 months and why your data is sh**. CTR and traffic dropped massively for tons of keywords. Yet revenue from organic search stayed flat. Why? Because most of what you were ranking for was vanity top-of-funnel junk that never moved the needle. Broad, informational keywords now eaten up by AI overviews and LLMs. Zero-click searches (hat tip / coined by @amandanat!). You didn't lose revenue, just vanity traffic that never made a difference in the first place. Now look at AI search: Brands nearly only get mentioned when someone asks for a specific solution. "I run a small business and need payroll services, what's a good fit for a 10 employee company?" The LLM spits out 5-6 tools. That's it. That's the only time you show up. It's as bottom of funnel as it gets. So when you compare 200k monthly organic visits where maybe 2,000 are meaningfully contributing to revenue against a channel that is ONLY purchase-intent recommendations, what exactly are you measuring? Nothing useful. Without proper data filtering, you can't make this comparison. And if you're making resource allocation decisions without it, you're making a huge mistake. GEO and SEO are not the same when it comes to data, intent, and usage. Stop treating their numbers like they're interchangeable.
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No they are not. This absolute garbage content is parroted by people who clearly have no experience and have made zero money in SEO for themselves or their clients. Any real SEO who actually has driven results is not worried about Claude “scoring content for AI citation readiness” as a replacement for $12k/mo services. Genuinely hilarious when people post this kind of content. It’s an instant tell that they lack any experience whatsoever.
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