Everyone in SEO is obsessed with serving B2B SaaS. Here to tell you it’s overrated. Everyday I see another agency I’ve never seen before claiming B2B SaaS is their niche focus. I have worked with the largest of them, literally, by publicly traded market cap, and they don’t spend as much as brands you’ve never heard of in a million years. I have clients who sell manufactured pole barns in ONE LOCAL STATE that spend more on SEO than publicly traded SaaS companies…. And guess what? The don’t suffer from the absolute churn and burn employee turnover that SaaS has, where your POC job hops every 6 months to pad their LinkedIn CV and you get fired because the new POC brings in their own agency they have preferred deals with, no matter how successful you were. SaaS is insanely overrated to provide services to. Historically all of my single sales call closes, up to $50k/mo contracts for a year on the first call by the way, we’re not in SaaS!