the problem with tech twitter is that it's truly a bubble. you could be working on your first project, see 100+ other founders talking about making >$10k MRR and feel like you're the only one in the world that isn't getting "rich" with AI. the reality is that if you're building with AI, you're instantly among <1% of the population and if you've even made a single dollar off of something you've built, that number drops significantly. keep in mind, most people are using AI as a search engine, doctor, therapist, etc - not to build a SAAS. don't get dissuaded, you're too early.
Polymarket
@Polymarket
Jul 18
NEW: Just 2.2% of U.S. households currently pay for an AI subscription — PNC Bank.

Jul 18, 2026 · 6:42 PM UTC

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Replying to @keean_edward
This is 100% true. Went to an AI event recently and they did a 'demo' at the end and used gemini with a simple prompt that was one sentence long to build a floppy bird clone using a photo they took. They didn't even ask gemini to host it in its sandbox to play it. Just downloaded the HTML file and opened it in their browser
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Replying to @keean_edward
100%. definitely gotta touch some grass. approached a family business running since the 1950s, they're still doing quotes with paper. probably around 5M-10M$ revenue.
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i’d suspect far more business owners are in this position than not. what kind of AI systems do you implement?
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Replying to @keean_edward
Also the fact is just because 2% pay doesnt mean 2% use it build things maybe they use it for day to dayw ork
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exactly, it’s a percentage of a percentage that are actually building.
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Replying to @keean_edward
Thanks for posting this. Would like to read more about this.
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just dropped another post about how SAAS holds up to the restaurant industry. i think it’s a really interesting comparison. although not apples to apples, the restaurant industry is flooded, only about 10 or 11x bigger (revenue wise) than SAAS, and is potentially >100x less competitive.
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Replying to @keean_edward
This sounds encouraging as I started in the same direction recently. I was just a content consumer till now
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get after it 💪
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Replying to @keean_edward
i always say this to people making ANY money let alone 1k/m or 10k/m is incredible and you're doing amazing 🤙
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Replying to @keean_edward
🫧🫧
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Replying to @keean_edward
The reality nobody wants to talk about
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Replying to @keean_edward
Needed this reminder. Tech Twitter isn't reality keep building, you're further ahead than you think.
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Replying to @keean_edward
the bubble feels loud until you zoom out and build anyway
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Replying to @keean_edward
thanks this is a really good reminder, I think its still very early probably like you mentioned. this is really a bubble on X and there is a lot of opportunities still
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Replying to @keean_edward
And this applies to any social media bubble, really. That's why we have to be truly mindful when scrolling through social media.
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Replying to @keean_edward
Good post. 👍
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Replying to @keean_edward
timeline is scaling faster than reality
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Replying to @keean_edward
Yeah the actual market size of people who pay for AI products is tiny compared to the general consumer product market but that will change with time.
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Replying to @keean_edward
Dang this is so good.
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Replying to @keean_edward
Thank you for this!! I struggle with anxiety from being in this social media bubble while just getting started building with AI. Do you have advice on how to push past the noise, avoid the hype, and find genuine ways to learn and grow toward making money with AI?
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Replying to @keean_edward
I believe it is like the rise of social media. It's free to post pictures and videos and reels on Instagram or youtube. But not everyone becomes a content creator and makes ad revenue. Most will just share thoughts or reels with each other and do something else.
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Replying to @keean_edward
Yes. But... More and more I'm thinking "success" is just going to look different in the future. When "anyone" can vibe code a solution, and it works well enough, success for businesses may look a lot smaller, distributed, and customized to ever smaller niches
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Replying to @keean_edward
In my experience, the real barrier to actually making money isnt the coding or technical side, that is now easy. The barrier is the idea, the market and compliance in which ever industry the SaaS exists in. That is the exhausting part.
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Replying to @keean_edward
But Elon just said it's pointless for me to continue building :(
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Replying to @keean_edward
x.com/i/status/2078841599216…
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Replying to @keean_edward
Not to floor your argument or exaggerate tech twitter, but that 2.2% is about 3 million households, that number isn't bubble.
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Replying to @keean_edward
Man I’m going to print this out and put it on my wall for motivation 🔥
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Replying to @keean_edward
Definitely a really good reminder for all builders, we are still so early
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