NEW: The store in Boro Park (Eichlers) behind the viral Mamdani video has issued a clarification video following the Mayor's vist yesterday: "We did not invite Mayor Mamdani...none of our staff were involved in any of the gift giving, it was all from independent influencers...we weren't involved in kicking anyone out of the store." They concluded: "We do support Israel, Am Yisroel Chai." It should be noted that there are two separate Eichler’s Judaica stores in Brooklyn, and people commonly mix them up. The store in the video is 1800 Eichler’s (also called 1-800 Eichler’s, formerly The New Eichler’s) at 5004 13th Avenue in Borough Park. It is now independently owned by Hersh Traube (acquired around 2024) and is the location Mayor Zohran Mamdani visited on September 2, 2026, ahead of Rosh Hashanah. The other is the original Eichler’s of Flatbush at 1401 Coney Island Avenue, still run by the Eichler family (Meyer, Leah, and Shlomi Eichler) since 1977. Their site is eichlers.com. They are separate businesses.

🚨BREAKING🚨 Exclusive Interview: Owner of Boro Park store (Eichlers) that Mamdani visited says he's shocked and saddened by calls for boycott; the extremely hurtful and nasty messages were especially difficult to see coming from fellow Jews. ⚠️ The following is an exclusive interview with Hirsch Meir Traube, the owner of 1800Eichlers in Boro Park. 🔵 1) Did you know in advance that Mayor Mamdani was coming to your store? Traube: No. Everyday other city officials come in to Eichlers. 🔵 2) We're you or any of your employees involved in giving the Mayor any of the gifts? Traube: At the end of the visit, before he left, we gave him a $10 bottle of honey. 🔵 3) Who alerted all the Frum influencers that the Mayor was coming? Traube: I’m not sure. I was actually wondering the same thing. 🔵 4) The Mayor and his entourage were seen entering your store from the back. Was this coordinated with you? Traube: No. 🔵 5) Who kicked out Stephanie from your store? Traube: I asked her to please act respectfully. He was already in the store, and a few community leaders wanted the opportunity to ask him some very important questions. The Lubavitcher Rebbe taught that we must show proper respect to government officials who are currently in office, regardless of our disagreements with them or even concerns regarding antisemitism. 🔵 6) Any final message for everyone? Traube: If I have anything to add, it’s that I’m genuinely shocked and saddened by how quickly people were willing to jump to conclusions without first knowing or verifying the facts. The calls for boycotts and some of the extremely hurtful and nasty messages were especially difficult to see coming from fellow Jews. People saw a short video or picture and immediately assumed they knew the entire story. Many of the people know the fluencers involved personally and know who he is and what he stands for, yet conclusions were still drawn almost instantly. This is not about being afraid of a boycott. I firmly believe that everything comes from Hashem and that parnassah comes from Hashem. What troubles me is seeing how quickly people are prepared to attack and boycott another Jewish business without first asking what actually happened or giving that person an opportunity to explain. Eichler’s has been serving this community for many years. One important point that seems to be getting overlooked: We did not promote this visit in any way. When other elected officials and candidates have visited Eichler’s over the years, we’ve taken official photos, shown them around, and posted about their visits. None of that happened here. There was no photo op, no official pictures with us, no social media post, no promotion, and absolutely no endorsement. He entered unexpectedly through the back of the store, and the people surrounding him were his own people. Anyone looking at the facts can clearly see the difference between this visit and every other official visit we’ve had. 🔵End🔵

Jewish Woman Screams at Mamdani at Boro Park Store: A woman was very upset that NYC Mayor Mamdani was in Boro Park visiting Eichlers, a Judaica store. "It's all because of you we have so much antisemitism...You have such Chuzpah for coming here."