One of the best talks at our SEO conference last year didn't contain a single SEO term. It was Mark Schaefer (@markwschaefer) , on winning in the AI era by being more human (based on his book, AUDACIOUS). 500+ marketers in the room. And many of them later told me Mark’s was the best talk of the whole event. Not the one about content or prompts or citations. But the one about fundamental principles of good marketing. Being good at SEO/AEO was never just about keywords, prompts, links and mentions. It was about being human, being interesting… being AUDACIOUS. Which is exactly why a good half of the speakers we select for @Ahrefs Evolve each year come from outside the world of SEO. You get enough SEO at your day job. Come to @Ahrefs Evolve to learn something entirely new. Something you didn't even expect to learn. — 12-13 October, San Diego. Get your tickets here: ahrefsevolve DOT com