primal brands in tech: story & comms
Lisbon, Portugal
- Tweets 2,118
- Following 1,756
- Followers 510
- Likes 3,623
Pinned Tweet
the more i watch teams automate their marketing, the more convinced I am we’re skipping a step. it’s not as easy as “give the agent your brand guidelines and let it run.”
i’ve been observing how teams use agentic marketing and automated workflows to define their story and distribute it across every brand touchpoint.
was open to seeing the results, as we’re all changing the way we work. but i think at this point, we can collectively say that it’s not working as easily as that.
the problem starts with what we’re giving these systems to work with. usual inputs are the same: a logo, tone of voice and a few key messages.
but this is not enough as they don’t explain what the brand believes, why it exists, or what makes people want to belong to it.
the result? a brand and content that feels generic, inauthentic and disconnected. especially if those inputs were generated by AI as well.
so how do we solve that?
our claim: belief first, then automation. (+ dig deeper!!)
there is 20 year old methodology for it which works like an algorithmic framework if used correctly: primal branding
it's the framework behind leading brands such as Google, Microsoft and Levi's. works with cities, ngo's and early stage start ups.
next week, we'll explore how we can implement such a powerful methodology into agentic marketing systems.
we'll host this event with @LunarStrategy showing us their agentic marketing flows & @StellarOrg supporting builders in the space!
oh, and this amazing design was done by the incredible @lostinsaraeyes <3
6
1
9
25,066
Tomorrow in lisbon: primal branding x agentic marketing
the more i watch teams automate their marketing, the more convinced I am we’re skipping a step. it’s not as easy as “give the agent your brand guidelines and let it run.”
i’ve been observing how teams use agentic marketing and automated workflows to define their story and distribute it across every brand touchpoint.
was open to seeing the results, as we’re all changing the way we work. but i think at this point, we can collectively say that it’s not working as easily as that.
the problem starts with what we’re giving these systems to work with. usual inputs are the same: a logo, tone of voice and a few key messages.
but this is not enough as they don’t explain what the brand believes, why it exists, or what makes people want to belong to it.
the result? a brand and content that feels generic, inauthentic and disconnected. especially if those inputs were generated by AI as well.
so how do we solve that?
our claim: belief first, then automation. (+ dig deeper!!)
there is 20 year old methodology for it which works like an algorithmic framework if used correctly: primal branding
it's the framework behind leading brands such as Google, Microsoft and Levi's. works with cities, ngo's and early stage start ups.
next week, we'll explore how we can implement such a powerful methodology into agentic marketing systems.
we'll host this event with @LunarStrategy showing us their agentic marketing flows & @StellarOrg supporting builders in the space!
oh, and this amazing design was done by the incredible @lostinsaraeyes <3
5
189
the more i watch teams automate their marketing, the more convinced I am we’re skipping a step. it’s not as easy as “give the agent your brand guidelines and let it run.”
i’ve been observing how teams use agentic marketing and automated workflows to define their story and distribute it across every brand touchpoint.
was open to seeing the results, as we’re all changing the way we work. but i think at this point, we can collectively say that it’s not working as easily as that.
the problem starts with what we’re giving these systems to work with. usual inputs are the same: a logo, tone of voice and a few key messages.
but this is not enough as they don’t explain what the brand believes, why it exists, or what makes people want to belong to it.
the result? a brand and content that feels generic, inauthentic and disconnected. especially if those inputs were generated by AI as well.
so how do we solve that?
our claim: belief first, then automation. (+ dig deeper!!)
there is 20 year old methodology for it which works like an algorithmic framework if used correctly: primal branding
it's the framework behind leading brands such as Google, Microsoft and Levi's. works with cities, ngo's and early stage start ups.
next week, we'll explore how we can implement such a powerful methodology into agentic marketing systems.
we'll host this event with @LunarStrategy showing us their agentic marketing flows & @StellarOrg supporting builders in the space!
oh, and this amazing design was done by the incredible @lostinsaraeyes <3
6
1
9
25,066
I can't wait to explore how we can implement such a powerful methodology into agentic marketing systems.
We'll host this event with @LunarStrategy showing us their agentic marketing flows & @StellarOrg supporting builders in the space!
Oh, and this amazing design was done by the incredible @lostinsaraeyes <3
1
3
if i trust someone's opinion and taste once, no matter how long it’s been since we worked together or if this person has a completely different job now - i’ll always call for advice
3
104
belief first, then automation. AI agents amplify whatever you feed them:
- feed them a vague brand and you get slop faster.
- feed them a clear belief system and you get consistent and recognizable output
1
70
i truly see this as the only non-spammy way of advertising your brand
In the last 7 days, 906k users opened the benefits tab inside their wallet to check brand offers.
40% of the users came back 2 to 5 times.
Nobody sent them a push.
No notification.
They came back on their own.
That's how we are building the first retail media network inside wallets.
1
2
135
every android person right now: “we had this 10 years ago”
and somehow it doesn’t matter lol
being first ≠ making people want it
1
149
mart retweeted
Anthropic: We are going to kill you
OpenAI: We are going to kill you first
Apple: now you can fold iPhone
160
4,136
56,032
1,035,448
damn
"Nacida para desobedecer".
@Desigual_ES presenta su colección de otoño/invierno "enfrentándose" a las normas y a las máquinas.
El spot está protagonizado por la modelo e influencer Vivian Wilson, hija de Elon Musk.
|| Más info 👉🏽 reasonwhy.es/actualidad/desi…
1
133