Most of people don't understand MMP
MMP (Mobile Measurement Partner)
- improve signal to meta ads / tiktok ads...
- send server side events to each platforms
But
Most of all it helps when you run ads on multiple platform
Which, if you are just starting running ads is USELESS
-> Focus on 1 platform instead
-> Implement server side meta ads if you go with meta (CAPI)
Keep it simple
MMP are expensive and require a lot of configurations
Unless you start spending 5k a day you don't need it.
Keep this simple and thank me later
This is false information and a fake revenue screenshot
Carry on