For a lot of people, work is something they're involuntarily forced to do so they can buy food, own clothes, and live in a home. People like that don't get excited about a new SaaS. They just want to use whatever it is that makes their work day require less effort. Note -- I did NOT say more productive ... I said less effort. We ran into a lot of that attitude when, at Adobe, we did interviews of potential customers for our project management solution. While our questions were useful and customer answers were helpful, you could always feel the "I just do my work the way I'm told to do my work and I'm not interested in anything other than finishing my 8 hours and going home". What do people when they go home? They entertain themselves. And they DO care about their entertainment. And that is one reason that I am now building games. Wyrmlair is the game I wanted to build when I first started experimenting with fully-AI-built apps in early 2025. AI wasn't there yet. Now it is. Iterating quickly right now. The build is still SUPER early. Getting great feedback. This game is going to be incredible as it keeps iterating forward. Come help me keep building and improving: wyrmlair.com

What's the target time to an "Aha" moment? How about a "Wow" one? They look completely different depending on your B2B SaaS model. If people sign up and then drop off, it's usually not a PMF problem. They signed up, so the pitch worked. What failed is the product delivering on the promise fast enough. Fix it by mapping your onboarding backwards from that first moment of value, and connecting it to the "Wow" milestone. That's what we're working on atm at @keeponboard. How fast do your users get there? And what's your model?

Guys, what are you doing to make onboarding on your product really memorable? In our onboarding, we are literally showing our ICPs how they're building a ship with each step they take, like a progress bar, just on-brand. We also use videos to entertain them while data uploads and areas populate, that's also a part of why we're producing all these brand imagery and our comic strip. Never seen anyone doing that before, although I might be wrong, and someone did, which can mean only 2 things: 1. We're doing something right, and this is going to be fun. 2. This is a horrible idea, and we should probably avoid gamifying B2B onboarding. The only way to find out is to see whether people finish our onboarding. But would love your opinions.

Dear crew, Customers care only about these 2 things: 1. How fast you respond. 2. The quality of your answer. Speed opens the door. Quality decides if they walk through it. And the best response time of all? Answering before they had to ask.