Web Video Producer | ⋈ | Pro Ultimate Frisbee Player | Host of @WVFRM @TheStudio
NYC
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Being able to hear better information and change your opinion on something is a great human trait.
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Composing the alarm sound for a phone is a funny job because you're just signing up for your best work to be hated by everyone who ever hears it
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You're only allowed to hate it or love it, no in between
30° tilted, not stirred.
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ALT “Designed around a very clever 30° tilt, this Tilted Watch Band puts the Apple Watch at a slight slant, so it’s facing you even when your wrist isn’t. Normal protocol is to lift your wrist up perfectly horizontal, so the screen faces you in the right orientation. Tilt the band and you don’t have to make your wrist horizontal anymore – just hold it at a comfortable angle and the Watch screen faces you a lot more naturally, letting you read the time without flexing your hand or your neck too much… perfect for joggers or bikers who don’t have the luxury to orient their hands while mid-activity.”
ALT “Designed around a very clever 30° tilt, this Tilted Watch Band puts the Apple Watch at a slight slant, so it’s facing you even when your wrist isn’t. Normal protocol is to lift your wrist up perfectly horizontal, so the screen faces you in the right orientation. Tilt the band and you don’t have to make your wrist horizontal anymore – just hold it at a comfortable angle and the Watch screen faces you a lot more naturally, letting you read the time without flexing your hand or your neck too much… perfect for joggers or bikers who don’t have the luxury to orient their hands while mid-activity.”
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Working on a theory that I'm calling the Magic Mouse theory: A product that has 1 SUPER obvious, silly flaw... that actually slightly works in its favor because it absorbs all the bad press and covers some of the other shortcomings of the product 😅
Case #1:
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Marques Brownlee retweeted
NEW VIDEO - Nothing made some new $400 pro level headphones that are actually solid... but they copied 1 really really really dumb thing: youtu.be/rayrrXot17M
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NEW VIDEO - Xiaomi 18 Pro Max has done it again. They're pretty good at one-upping their competition's features: youtu.be/DkUuOr21v4s
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VIDEO A/B TESTING on YouTube?!
Ok I've thought a lot about this since the announcement, and the more I think about it... the less I like it? Mainly because there are SO many unanswered questions right now
If I'm watching a video, do I know if it's part of an A/B test?
If I'm reading comments on a video, how do I know which version they watched?
If someone's comment has timestamps, do they break if I'm seeing the other version of the video?
How long after publish can creators potentially be A/B testing a video?
How different are the videos allowed to be?
I hate to be the "old school" creator who never wants anything to change, but I fear A/B testing THE VIDEO ITSELF is just 1 step further than what I can fully grasp
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
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NEW VIDEO - We need to talk about Apple Watch's new "Audio Intelligence" features: youtu.be/pOX1l1edBME
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Been using the M5 Ultra Mac Studio for the past week and predictably it is the most powerful computer I've ever used.
At this point, the improvements are not even targeted at me (a video creator) anymore. They're targeted at being the best machines for local AI work. There's nothing I can make Final Cut do with 256GB of unified memory that it couldn't do with 128GB
It's been fascinating to see how even the way Apple talk about the computer over the years has changed. The name studio did a lot of lifting, and they showed off 3D, video workflows, development, etc. Now the site is FULL of local AI apps and use cases.
So I'm also happy to report it's a great computer that's almost completely unnecessary for every video creator like me that's not doing 3D work. You do not need to spend the $10K+ that this Mac costs. But if you do? It absolutely rips.
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HTC Vive Eagle smart glasses have a setting (off by default) that stops recording if someone asks you to
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Realtime variable aperture demo on an actually massive sensor. Shoutout to the Sigma Cine lens I've been using for almost a decade. Full video: youtu.be/ohqxP8EEumo
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NEW VIDEO - iPhone 18 Pro Review: youtu.be/ohqxP8EEumo
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iOS 27 is now available
- New siri app
- New icons
- Big performance improvements
- Separate system and alarm volume
And much more. Worth a download. Compatible all the way back to iPhone 11
Here's everything: youtu.be/_oRgdlJUD18
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