Plugins, MCP, Skills at @OpenAI. Prev Director of Engineering @Shopify, co-founder and CEO @Stellate (acq. by Shopify), co-creator of styled-components.

San Francisco, CA
telegram is the best messenger because everytime i open it up i get to be delighted by a barrage of spam that i can only get rid of if i upgrade to a paid plan it's amazing i love it so much thank you telegram for this beautiful experience
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Max Stoiber retweeted
The World is Changing: AI For Creativity By Jeffrey Katzenberg A few months ago, I sat in my office in Silicon Valley and watched as a tech founder showed me something extraordinary. On the screen was a fully realized, beautifully lit, well-composed animated scene. It was stunning and it made me feel exactly what I felt in 1986 watching Luxo Jr. That was the first time I watched a computer-animated 3D character take a breath and seem, against all reason, to have life. It left me in awe. Later that day, I received a text from an artist I've known for thirty years, 350 miles to the south, in the city where I spent most of my career. After seeing a similar video, she texted: "Is this the end of us?" My answer was, "Certainly not.” I have spent the better part of the last decade in Silicon Valley, but the heart of my career has been in Hollywood. Being deeply connected to both worlds means I have deep loyalties to each and a responsibility to speak honestly to both. In 2023, I said that these new AI tools would cut the time and cost of producing world-class animation by as much as ninety percent within three years. Some colleagues were alarmed, many were furious. There is growing fear and resistance surrounding AI within the creative community. I deeply understand it, because I've spent countless hours walking through animation studios watching gifted artists bent over their desks, rebuilding a single second of film for the tenth time because the ninth version wasn't quite right. I've sat in screening rooms where four years of people's labor played out in minutes, and I knew the name of every person that had spent countless hours bringing those images to life. The creative process is a calling, there's really no other way to describe it. From the outside some see resistance. From the inside, it is love. People do not fight this hard for things they don't care about. The pushback coming out of Hollywood represents the collective effort of people who are deeply passionate about their craft. Is History Repeating Itself? The history here is more complicated than either side may realize. In 1906, the most famous composer in America, John Philip Sousa, published an essay titled “The Menace of Mechanical Music." He warned that the phonograph would become "a substitute for human skill, intelligence and soul." Sousa's fight was not really about the machine, it was about money. The machines were playing his compositions, and the men who built them weren't paying him a cent. His campaign helped create the Copyright Act of 1909. He did not stop the technology. He changed the terms under which it could use his work. A hundred years ago, sound came to the movies. We remember it now as a miracle, and it was. What we forget is who paid for it. Before sound, tens of thousands of musicians made their living in the orchestra pits of movie houses, scoring every film live, every night, in towns all over the world. When the soundtrack arrived, the work of one composer and one orchestra was recorded for a film that went into thousands of theaters. The union fought back with everything it had, taking out newspaper ads across the country warning against the menace of "canned music," one of them showing a mechanical man tearing the strings out of a harp while an angel wept. They were not fools, and they were not Luddites. They were right. Those pit jobs did not come back. And yet (this is the part we have to be brave enough to admit), sound gave us the movie musical, the modern score, sfx, sound design, audio engineering, and an art form vastly larger than the one it disrupted. And it helped keep Hollywood in the forefront of world entertainment for the rest of the century and into the next. The loss was real. And yet the art form expanded. This is a story that has been told over and over again. To resist technology is to risk irrelevance. Just look at Kodak or Blockbuster. To embrace technology is to open doors of new possibility. Just consider Apple and Netflix. What I Learned From Walt Disney In the mid-1980s, I was tapped to lead Disney's animation division at a moment when the studio was at an inflection point. Animation wasn't just another business unit. It was the soul of the company, a medium revered because of Walt's genius and his passion. But the production system was cumbersome and unforgiving. A single movie was 125,000 individual hand-drawn and painted cels, photographed one frame at a time. Every revision carried a cost measured in months. These degrees of difficulty shaped the kinds of stories we could tell. We found our way forward in an unexpected place: Walt himself. The Disney archives held astonishing recordings of Walt explaining his creative process. His own writings. His notes and storyboards. Work product captured at every stage of his process. This was truly a gift. Listening, reading, sitting with the work itself, we heard him talk about character, about emotion, about how an audience feels when a character truly comes alive. He talked about making bold choices and refining a scene until it genuinely moved people. We didn't hear a word about pencils or paintbrushes. In fact, Walt was famous for being a technologist, forever hunting for state-of-the-art tools, often inventing them himself to achieve the images he saw in his head. But he never defined animation by the tools. He defined it by whether the audience believed the character. His principles were timeless. The tools were not. That realization changed everything. We co-developed the Computer Animation Production System (CAPS) with a young Northern California company called Pixar, replacing hand-painted cels with CGI. In The Little Mermaid, the final scene shimmered with a dimensionality and light that the old process simply couldn't achieve. In Beauty and the Beast, the ballroom sequence moved with a cinematic sweep that placed the audience inside the emotion of the moment. In Aladdin, the Cave of Wonders felt vast and alive, and the Magic Carpet became an intricate, compelling character all its own. In The Lion King, the stampede carried a scale and intensity that raised the emotional stakes beyond anything we'd done before. Technology didn't diminish the craft, it expanded the canvas. It gave artists more room to create. A decade later, the canvas expanded again. When Disney released Pixar's Toy Story, it wasn't simply a technical milestone. It was proof that a fully computer-animated film could carry real emotional weight, that it could make audiences laugh, cry, and believe. At DreamWorks, we made the difficult decision to sunset hand-drawn animation and become a fully computer-animated studio. It was the right thing to do, but it was not without pain. It cost talented people their place in an industry where they had worked their whole lives. Some made the leap to the new tools and did the finest work of their careers. Some never did. Tools are never the point. The instruments change with every generation. What endures is taste and imagination. The magical ability to make an audience feel. One of the greatest storytellers of our generation, George Lucas, succinctly captured the eternal essence of this issue: “It’s not the how, it’s the why.” A Distinction With a Difference I asked one of the leading AI models a question that has been challenging me for months. What is the difference between reasoning and creating? Its answer changed how I think about almost everything happening in this industry. It said . . . Reasoning and creating are two distinct cognitive modes, though they also work together. Reasoning is fundamentally evaluative and analytical. It operates on what already exists: facts, premises, evidence. It moves toward a conclusion that was in a sense already implied by the input. Reasoning is constrained by logic and truth. Its goal is to arrive somewhere correct, not to invent somewhere new. Creating is fundamentally generative. It produces something that didn't exist before. And crucially, there's no single right answer waiting to be found. A blank page has infinite valid responses. Creation involves choices that can't be fully justified by logic alone. Taste, intuition and vision fill the gap where deduction runs out. Reasoning is what Silicon Valley has been perfecting. Creating is what Hollywood has been practicing for more than a century. AI today operates almost entirely on the reasoning side of the line. It can deduce, evaluate, optimize, and pattern-match brilliantly. And while it can create, there is a real distinction to being creative. What it doesn’t yet have is those things that make us human: empathy, devotion, serendipity, the kind of creativity that comes from a person trying to say something only they could say. When the bot generates a piece of art, it is not trying to communicate anything. It is statistics, not soul; it is emulating things that have been done. By contrast, human creativity isn’t about repeating patterns of zeros and ones; it is about doing something new. One day, AI may close this gap. Three years ago, the leaders building AI would have called what they are achieving today, improbable, if not impossible. Impossible is no longer improbable. Today, the line between reasoning and creating is real. Even the leading technologists acknowledge we are not there yet. There is no scientific path to crossing this divide that anyone in the field can articulate today. Understanding that gap is where we will find common ground. A Path Forward In 2016, I closed one chapter in Hollywood with the sale of DreamWorks and opened another in Northern California, co-founding WndrCo. We’ve backed more than 50 founders building the next generation of technology and watched how breakthroughs in Silicon Valley emerge, first as experiments, then as platforms, and finally as infrastructure that reshapes entire industries. It's worth remembering that the last great revolution in animation also came from the north. Pixar was a Northern California company, forged not in the conventions of the Hollywood studio system, but in the technological breakthroughs of Silicon Valley. I've spent years on both sides of this bridge. For sure, I don’t have all the answers (take Quibi, for one!). But, from my past and present vantage points of my long career, here is what I see . . . Brilliant people in Northern California building this technology have made something extraordinary. They have earned the right for the rest of us to be, if not believers, at least optimistic that what comes next will be remarkable. But they have not made an artist. The tools are powerful, but they are not what makes a story matter. That knowledge lives 350 miles to the south, inside people whose life's work has informed the very models you are building. The right path forward includes them by design, with credit, with consent, and with compensation. Build this with the storytellers. Not on top of them. Taste is not something that can be synthesized, it is uniquely human. At the same time, Hollywood needs to accept that AI is not going away. The energy they are spending trying to make it disappear is energy they are not spending deciding the terms on which it will exist. And the terms are everything. The north needs something from it that they cannot build and cannot buy: creativity. The kind that takes a blank page and conjures a single right answer where there was none and has held audiences for a century. Without it, the most powerful reasoning engine ever invented will still be missing the only thing that makes a story worth telling. The artists who learn to wield these new instruments will do things the engineers never dreamed of. They always have. Edison invented the motion picture but made terrible movies. It took Chaplin, Lloyd, Keaton and so many others to make movies emotional. Now, the canvas is about to expand yet again. We should decide now that we intend to paint on it. There are so many valuable lessons in history. This has happened many times before, and it was never settled by the technology. It was settled by the terms. Sousa did not stop the phonograph; he helped write the law that made sure composers got paid. And two years ago, when the writers and the actors walked out, they were fighting for the very things Sousa was fighting for in 1906. Consent, compensation, the basic recognition that human creative work has a price that must be paid. The terms of that fight are still being negotiated, but the principle is older than any of us. The tools-versus-no-tools argument is a trap. First, we must all agree that there should be terms. Then we can have the crucial debate about what fairness requires. What I Learned From Steve Jobs Years ago, Steve Jobs said, "It's in Apple's DNA that technology alone is not enough. It's technology married with the liberal arts, married with the humanities, that yields us the result that makes our hearts sing." He was describing a device. But he could just as easily have been describing this tale of two cities. What I See Coming Soon As the barriers and the costs come down, more films will get made, not fewer. Studios will get to take more risks. There will be more seats at the table, and very soon entirely new forms of storytelling. In the 1980s, animation was dismissed as a niche corner of the business. Today it is one of the most beloved and profitable forms of storytelling in the world. In live action, filmmakers like Steven Spielberg, James Cameron and Peter Jackson embraced new visual tools not as shortcuts, but as instruments, and expanded cinema in the process. Every time storytelling has met a genuine technological shift, from synchronized sound to color to computer animation, it has redefined the boundaries of the medium and grown larger in the process. Assuredly, I don’t have all the answers, but I am confident that the creative opportunities will expand yet again. How we come through this is a choice. The north has the new tools. The south has the creative soul. The best future will draw on the best of both worlds.
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your plugins now work with chatgpt voice! 🚀
We heard you loud and clear. ChatGPT Voice can now: - Use plugins like your email, calendar, and Slack. - Be powered by GPT-6 Astra, Sol, and Luna. - Be used in ChatGPT Work on web and mobile, so you can create docs, decks, sites, and spreadsheets or tackle complex tasks in the browser, just by talking. Rolling out globally today in the latest version of the app.
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Max Stoiber retweeted
Especially compared by per-task pricing, which is the metric that should matter, I don't think there is anything competitive anywhere in the market. We want people to be able to use tons of AI; it is important to being able to explore this new renaissance in front of us.
GPT-6 Sol and Luna are big improvements on intelligence, alignment, work output, coding, computer use, and more over their 5.6-family predecessors. They are also half the price per token, and even less per task!
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DevDay is one week away and is going to be huge. can't wait! who's going to be there? 👋 say hi!
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Max Stoiber retweeted
So excited to finally see this launch! Had a lot of fun driving this project and working with an amazing group of people to bring it to life. 🚀
Starting today, you can connect multiple accounts with most plugins in ChatGPT! 🎉 Bring context from your work and personal accounts into the same conversation. Connect your accounts in the plugin directory: chatgpt.com/plugins Devs: this works automatically, with no changes needed. But, to make the experience for users of your plugin even better, add a profile tool to your MCP server so ChatGPT can label the accounts: developers.openai.com/plugin…
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Max Stoiber retweeted
seemingly small feature but makes a huge difference in connecting all the context you want to ChatGPT:
Starting today, you can connect multiple accounts with most plugins in ChatGPT! 🎉 Bring context from your work and personal accounts into the same conversation. Connect your accounts in the plugin directory: chatgpt.com/plugins Devs: this works automatically, with no changes needed. But, to make the experience for users of your plugin even better, add a profile tool to your MCP server so ChatGPT can label the accounts: developers.openai.com/plugin…
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Max Stoiber retweeted
Personal, work, side project account, other side project account. Build across all of them. Multi-account support is now available across most plugins.
Starting today, you can connect multiple accounts with most plugins in ChatGPT! 🎉 Bring context from your work and personal accounts into the same conversation. Connect your accounts in the plugin directory: chatgpt.com/plugins Devs: this works automatically, with no changes needed. But, to make the experience for users of your plugin even better, add a profile tool to your MCP server so ChatGPT can label the accounts: developers.openai.com/plugin…
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Starting today, you can connect multiple accounts with most plugins in ChatGPT! 🎉 Bring context from your work and personal accounts into the same conversation. Connect your accounts in the plugin directory: chatgpt.com/plugins Devs: this works automatically, with no changes needed. But, to make the experience for users of your plugin even better, add a profile tool to your MCP server so ChatGPT can label the accounts: developers.openai.com/plugin…
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Max Stoiber retweeted
Okay, this is cool. You can build a game with Astra and generate the 3D assets for it with @tripoai’s plugin, all in ChatGPT. Really want to try this for my next game.
Plug into a new dimension. Meet the Tripo Plugin for ChatGPT. Give your ideas a shape instantly. > From Prompt to Gameplay > From Prompt to Animation > From Prompt to Commercials > From Prompt to 3D Printing Just type, and let Tripo + GPT-6 Astra do the rest.
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what else should we fix about chatgpt plugin submissions?
Does @haveibeenpwned have a friend at @OpenAI? We’re struggling to get our MCP server into their plugin store and the reasons why are super vague. Getting it into Claude was a breeze, it shouldn’t be this hard.
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what do you think is the probability that AI will have caused one enormous positive outcome for humanity in the next 10 years? (e.g. eliminate poverty, solve climate change, find cures for many known diseases,… really enormous)
what's your p(utopia)
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what's your p(utopia)
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Max Stoiber retweeted
total MCP victory, some quick misc thoughts about why MCP is so much better than CLIs: - indexable tool catalog letting agents scale to unlimited tools - no requirements to be running a full sandbox - consistent auth across all MCPs rather than each CLI inventing its own auth - multi account support for all MCPs unlike CLIs - implementations like code mode let the model know what will be returned allowing for super efficient token usage unlike CLIs the reasons it took this long for MCPs to finally have their moment is mostly due to bad MCP implementations in clients: - you had to restart your whole client to use an mcp (no hot reloading) - agents weren't as familiar with debugging mcps as they were CLIs, so it was a lot easier for people to get set up using them but over the past year, things like codex and claude plugins have all been using MCP under the hood, i.e computer use is an MCP, i believe claude artifacts are an MCP app, just the silent steady adoption there is still an element of MCPs that is 'this MCP could've been an OpenAPI spec' but that'll go away as things like triggers get more adoption at the end of the day, what's important to realize is while yes there are these difference between CLIs / MCPs / etc they're all just different ways of doing tool calling, and you can do some combination of lazy loading, searchable tools, and filtering to build efficient harnesses
I was not expecting things to go this way, but I think MCPs are better than CLIs for most integrations. The models have gotten much better at tool calling, we can defer tools & MCP is now stateless. If you need to compose/filter data, add params like query to your MCP tools.
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is the bitter lessons also going to apply to harnesses?
codex is all you need! i've had a codex check all new listings across redfin, zillow, realtor in my area for the last many months and it's worked great. - use the chrome extension and browser use so it uses your actual browser and accounts - tell it to keep a running log of what it's already seen - set up hark @ryanvogel to notify you when it finds a great fit - whenever it notify's you, look at the listing and immediately give the agent feedback about it to learn "like this, but this is a no-go, bla bla"
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codex is all you need! i've had a codex check all new listings across redfin, zillow, realtor in my area for the last many months and it's worked great. - use the chrome extension and browser use so it uses your actual browser and accounts - tell it to keep a running log of what it's already seen - set up hark @ryanvogel to notify you when it finds a great fit - whenever it notify's you, look at the listing and immediately give the agent feedback about it to learn "like this, but this is a no-go, bla bla"
What are the vibe coded apartment hunting things people have used to find places in SF? Alternatively if anyone has leads on a Cole / Noe Valley apartment hit me up
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we could spend another decade continuing to explore the implications and applications of GPT-3.5-era models alone. the fact that we have GPT-6-level models capable of solving millenium prize problems now… we need much more exploration much faster.
slightly offtopic, but I truly believe we've barely scratched the surface what's possible with the models we have available _today_.
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(in reference to this @rauchg classic, of course nitter.net/rauchg/status/80100596…)
React is such a good idea that we will spend the rest of the decade continuing to explore its implications and applications.
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