A lot of founders think that in order to improve their visibility, they need ads.
This can be a very expensive trap, because ads aren't cheap.
If you haven't analyzed your conversion rate to understand where your bottleneck is, more ads aren't necessarily going to change anything.
And the good news is that you can analyze your conversion rate for free, just by creating content.
If you get 100 views on a piece of content and 0 conversions, an ad that gives you 100000 views is still not going to fix the problem.
If you get 100 views and 3 conversions, and you struggle to get views but once you get them your conversion rate is decent, then yes, ads might be a good solution.
And yes, momentum can improve conversion.
But if your current conversion is zero, or too low to create any meaningful growth, ads aren't momentum.
They're an expensive way to scale a problem.