PROUD + LOUD ASIAN FLAVORS 🔥 As seen in @voguemagazine @nytimes @CNN 👋🏽 Saucy Noodles available at @wholefoods + Sprouts nationwide 🍜

we accomplished so much and still, we were not immune to the realities of running a small CPG business 🙃 centering our values + this idea of Asian American abundance showed us the path forward: pursuing an acquisition to get our team the resources we need to keep growing 🙏🏽
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we’re not going anywhere - Omsom will operate independently within DDC, but with more resources! expect to find more damn delicious Asian products in more stores 🛒 here’s to the next chapter of proud + loud 🔥
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proud + loud has always been bigger than us - today we’re excited to announce that Omsom has been acquired by @daydaycooker, a leader in Asian food brands + a fellow Asian woman-run business 🙏🏽
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since then, our team has launched 10+ damn delicious Asian pantry staples, sold 4.6M+ products, grown a passionate 200k+ community, generated 20B+ press impressions, and paid $100k+ in royalties to Asian American chef partners 💪🏽
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5 years ago, first-gen daughters of viet refugees @kimoftheinternet + @vanessapham quit their jobs on just a mission: to reclaim + celebrate the multitudes in Asian flavors + stories 🔥 (this is a video we sent our parents when we first started working on the biz!)
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🚨 Meet the Omsom x @RobertasPizza slice of ya dreams — SPICY THAI GUANCIALE 🍕 Did you know we’re neighbors? (@omsom HQ overlooks their garden 👀) This hot 'n spicy slice has marinated guanciale + tons of fresh herbs — available at the Bushwick slice shop ALL MONTH LONG!
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Omsom retweeted
and @omsom of course being the most succesful GenZ pantry brand to permeate mainstream- incredible story and even more incredible founders:
GenZ pickles 🥒 as we get to mid 2020s GenZ’s influence is the pantry is starting to manifest itself new upcoming brand by two founders in their early 20s “hot girl pickles”
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have you seen the gorgggg signage at @WholeFoods 😭🧡
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Omsom retweeted
Omsom is now available nationwide at Sprouts Farmers Market 🍜 Omsom is participating in their Forager program — basically a 90-day trial run to see how they perform — so if you see 'em, support 'em if you can.
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🚨 BIG NEWS: Omsom just landed in every @sprouts store nationwide...kinda! Here's the tea 👀 We’re officially part of what Sprouts calls their “Foragers Program” which means that we're in every store...
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For the next 90 days, we will be in a special section of the store marked "New For You" - it's essentially a test run for us! Pending our performance, there's a chance we'll stay on their shelves permanently 🤞🏽
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So go grab our Saucy Noodles + share with friends - it’s Omsom to the world, bb 🛒
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y'all loved our lil' uniform so much - we decided to make 'em publicly available! new @omsom tees + bucket hats just dropped for the groovers + shakers 🔥 shop now: omsom.com/collections#merch
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I cannot get enough of the @omsom larb sauce. Everytime I make anything in it I feel like I’m transported back home to Bangkok 🥺
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BIG NEWS: our Saucy Noodles are now at select Target stores nationwide! 🔥 Get restaurant-quality flavor in 4 mins with Chili Sesame + Coconut Lemongrass Curry Noodles! PS. they’re 20% off with Target Circle for a limited time – so find a store today 🛒 omsom.com/pages/store-locato…
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