Deploy Goal-Driven AI agents in Roblox experiences. Measure behavior + intent beyond clicks. Powering @PLAYSIDEgg Build with us 👇

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Excited to bring Diesel onto Roblox🔥 A first-of-its-kind Brand + Creators + AI character collab, powered by PLAY3. Try-on Digital Wearables. Meet creators in-game. Unlock rewards. This is what “show up where your audience hangs out” looks like. We’re building plug-and-play infrastructure for goal-driven AI characters in interactive worlds. 🌍
@DIESEL has officially landed in @Roblox brought to life through a first-of-its-kind partnership with @PLAY3ai ⭐ Try-On exclusive @DIESEL UGCs ⭐ Meet your favorite Creators who helped bring @DIESEL UGC collection to life @cSapphireCS @dioncella_ @raekaro @glowlez and @RookVanguard comes to life in-game with their avatars, custom outfits and exclusive rewards Powered by @PLAY3ai the platform bringing characters to life inside games Play Now: roblox.com/games/17216786206… #DieselUGC #PLAY3partner #RobloxUGC #Roblox
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PLAYSIDE retweeted
💎 MEET THE CREATORS and GET UGCs💎 Meet the Creators who helped bring DIESEL's collection into Roblox @RookVanguard @glowlez @raekaro @dioncella_ @cSapphireCS Ask about style, game, tips, anything! While you chat, they can randomly drop: ✨In-Game Items ⚡Surprise boosts 👚UGCs the more real your convo, the better your chances 👀 👉 Jump into meet your favorite Creators: roblox.com/games/17216786206…
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PLAYSIDE retweeted
🔥Only 300 UGCs left 🔥 Talk to our creators in-game. Claim yours before they're gone👇 @RookVanguard @dioncella_ @glowlez @raekaro @cSapphireCS powered by @PLAY3ai
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PLAYSIDE retweeted
‼️ LIMITED EVENT ‼️ Meet the Creators in Brave Kid Hall They are dropping UGC codes all day! Bonus in-game items: Try-On all the 12 UGCs and you’ll get 50,000,000 stars points! #freeugc #roblox
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We love seeing @DIESEL outfits you're sharing! Winners will receive the next limited DIESEL item dropping on Friday 👀 How to win 📷 Go to the DIESEL Sofa inside Brave Kid Hall 📷 Share your photo + Roblox username in our Discord or share on X with #DieselUGC Jump in now: roblox.com/games/17216786206…
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Excited to bring Diesel onto Roblox🔥 A first-of-its-kind Brand + Creators + AI character collab, powered by PLAY3. Try-on Digital Wearables. Meet creators in-game. Unlock rewards. This is what “show up where your audience hangs out” looks like. We’re building plug-and-play infrastructure for goal-driven AI characters in interactive worlds. 🌍
@DIESEL has officially landed in @Roblox brought to life through a first-of-its-kind partnership with @PLAY3ai ⭐ Try-On exclusive @DIESEL UGCs ⭐ Meet your favorite Creators who helped bring @DIESEL UGC collection to life @cSapphireCS @dioncella_ @raekaro @glowlez and @RookVanguard comes to life in-game with their avatars, custom outfits and exclusive rewards Powered by @PLAY3ai the platform bringing characters to life inside games Play Now: roblox.com/games/17216786206… #DieselUGC #PLAY3partner #RobloxUGC #Roblox
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Roblox has avatars. It has wearables. It has creators. What it hasn’t had, until now is identity that lives. A digital agent. A behavioral presence. A new standard for how fashion and culture show up in worlds. Born through PLAY3. Soon ⚡️
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The next wave of marketing won’t come from ads. It’ll come from AI agents that embody your favorite brands and IP, living inside social worlds, and communities where the next gen actually is. That’s what we’re building with @PLAY3ai Interactive, intelligent, culture-driven marketing
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By 2025, Gen Alpha = 2 billion humans. They’re not on Instagram. They’re in Roblox, Fortnite, Minecraft. Every brand wants in. but there’s no on-ramp. That’s what we’re building at Play3 - the guardrails that make immersive campaigns scalable, measurable, and safe for brands and fun for the next gen Don’t sleep on this⚡️
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PLAYSIDE retweeted
🟨 In September, we launched our weekly AMA series: PicWe Talk. It’s made to bring together influential voices in Web3 to talk about onchain adoption, DeFi, RWAs, and AI. Every Talk fun, easy to follow, and never boring! • Wall Street Meets Blockchain (@DigiFTTech + @HSKChain) • Starting a Movement (@movementlabsxyz + @GorillaMoverz) • Crypto Without the Crypto (@PLAY3ai + @dagama_world) • Degen to DeFi (@MovePosition + @cedranetwork)
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🚨The next trillion-dollar advertising market isn’t Google or Meta. It’s inside games. And no one is ready for how big this is about to get 👇🧵
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PLAY3 is building the infrastructure layer: ⚡️Brand-safe AI agents that perform in Roblox/Fortnite worlds ⚡️Developer SDK to drive retention + monetization ⚡️ Data layer that captures behavioral insights no API marketplace can see This is the distribution network for the next generation.
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The internet had banner ads. Social had influencers. The interactive internet will have agents inside games. That’s the market we’re tackling with Play3.
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The $800B advertising industry isn’t dying slowly, it’s already dead. 41% of Gen Z don’t watch live TV. 52% use ad blockers. Display ads? CTR of 0.089%. PLAY3 is building what replaces it.
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PLAYSIDE retweeted
With @virtuals_io revamping Genesis again, this leaves projects like ours that were looking to launch, caught in the middle of these changes We’ll share updates and the revised timeline soon, Thank you for your patience and trust Meanwhile, Progress is happening at speed⚡️👀
We’re killing Genesis to build a new world. What began as an experiment in fair launch and open participation was powerful early on, but it can’t scale to what’s next. After listening to builders, Virgens, and the data, the path forward is clear: Genesis ends here. A new launch model is coming, built for scale, built for the next wave of agents, built to last. Virgen Points will provide an initial head start in the new world and will be phased out over the next four weeks. veVIRTUAL holders ($VIRTUAL stakers) will continue to gain strong, ongoing benefits as the new model unfolds. Details coming soon. Get ready.
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PLAYSIDE retweeted
Going live in just under 1 hour with the crew from @PLAY3ai (and some friends) 😉
We have a special spaces this week with @PLAY3ai ahead of their @TaikaPLAY3 launch on @virtuals_io. What they're building and how it will launch are all on the agenda. Catch us live at 1pm ET on Wednesday. nitter.net/i/spaces/1DXxyWnYLlvGM
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