Ploy turns your website into your hardest-working growth channel. It starts by slurping your existing site to learn your design system, components, and brand, so everything it makes looks like you from day one. From there, Ploy designs the pages, writes the copy, launches the campaigns, optimizes what's working, and syncs it all back to your CRM — continuously, in the background. For marketers, your website is the one surface you fully own, and the hub that connects every growth channel. But too often, your best web ideas mean coordinating across design, copy, and dev, and waiting in line behind other priorities. Ploy fixes that. It turns your website into a growth engine that runs itself. Marketers get to focus on the part that actually matters: the story, the positioning, and the customers. One you, infinite Ploy.

See you there 👀 10am PT/1pm ET

Today on This Week in Startups, we're joined by @bryantchou, Founder of @ployai. He spent 12 years as Co-founder and CTO of Webflow. Now he's the founder (Chief Ployee) of Ploy, an AI platform that builds your site, writes your copy, and runs your campaigns while you sleep. They just emerged from stealth with a $27M seed round led by First Round Capital and Y Combinator. Come tune in at 11PM CT.

Clay created a whole report to show how quickly companies responded to leads. 68% resulted in silence... only 5% responded in less than 5 minutes. Your speed to lead is how you ploy to win

experimenting with the first Jev powered websites 1. Ploy looks through your site data, conversion rates, enriched visitors, etc. 2. Finds what's working and where specific types of users are dropping off 3. Comes up with hypotheses for how to align messaging to those user groups 4. when a page is loaded, JEV selects the right copy AND design for each individual part of the page to align to that audience segment 5. tracks the results in realtime and improves the hypotheses ... in 25ms with no real impact to LCP 🤯

🪓 Design Slop 🪓

Downloadable PDFs are completely useless now. Here's Clay’s 4-step process to build epic lead magnets. Their secret weapon is a platform called @ployai, which they used to completely rethink their lead magnet strategy based on that insight. They got AI agents to find demo forms on over 6,000 company websites, fill them in, and score whatever came back. → Whether the reply was personalised or a template → How long each company took to reply, if at all → Whether they qualified the lead correctly They could've packaged it into a static report. Instead, they used Ploy to turn it into an interactive analysis tool. Anyone can enter their email to see their own company's results and a fully customised version of the report based on the most relevant findings. The same data goes to Clay's sales team, so conversations start from a lead's own numbers. Clay's "Creator in Residence" Alex Lindahl (sick job title btw) broke their process down into 4 steps anyone can use in their own business. 1. Pick a use case tied to your product ↳ Slow replies to inbound leads are one of the problems Clay solves, so that's what they measured. 2. Generate interesting data at scale ↳ The results data all lives directly in Ploy, so there's an interactive benchmark every company can compare themselves against. 3. Build with tools that make it fast and repeatable ↳ Ploy gave Clay their design system straight out of the box, and it hosts the results database that generates each company's personalised report. Clay said it's the reason they shipped in about a week instead of building custom infrastructure. 4. Use the distribution you already have ↳ Clay's execs post on LinkedIn and several employees run newsletters, so the launch goes out through them. A PDF gives every reader the same static information to try and make sense of themselves. Ploy enabled Clay to create an interative tool that gives each company its own actionable numbers. I know which option I'd be more likely to sign up for... Use code Isaac-Peiris for 50% off your first month on Ploy👉 ploy.ai/?utm_source=linkedin…

A car loses value with every mile. A website loses value every hour. We built one that gains value every hour We rebuilt our sponsor kit and made it 10x smarter using @ployai. → 1 version for startups, 1 for enterprise - different copy and logos → The page identifies who’s viewing it, scores them, and adds to CRM → The page updates automatically to improve conversion rate over time The page literally auto-optimises while we sleep. It fixes broken links and does all our AEO/SEO. It tests different copy and CTAs. We also made 8 versions of the site, customised to specific target accounts (funded, fast-growing tech companies actively sponsoring newsletters), in about 20 minutes → all customised per account. WILD that you can do this stuff now. So damn fun to cook with GTM engineering. Link in comment 👇

Most "agentic marketing" is one big model with a long prompt. That's not what we built. Sol gives agents the ability to orchestrate complex research, design, and marketing tasks to make it easy for founders to turn their website into a growth engine. ty OpenAI for helping us democratize marketing by bringing these capabilities to more businesses for less cost

Power use case

I can build a decent website myself but getting it to actually bring in customers has always been the hard part. Genuinely impressed by this new workflow from @ployai: 🌞 Wake up to a growth report. ☕️ Review suggestions. ✅ Approve it. 🚢 Ship it. Plus, any other website updates are just a prompt away. Created by Webflow's co-founder and CTO.

The co-founder of a $4 BILLION company (that powers 1% of all websites) just left to build an AI tool that makes it obsolete. @bryantchou (co-founder of @webflow) built one of the most loved website tools of the last decade, then walked away to build its AI replacement. It's extremely rare to see individuals go out to disrupt the category they helped create. So when it happens, I'm always intrigued to learn more. There’s a term for it too: “creative destruction,” and it usually means they’ve seen something the rest of us haven’t yet. Here’s his belief. Today, building a website for your business means picking between two mediocre options. Option 1 – using a tool like Webflow or writing custom code, which can be powerful and on-brand but slow and technical. Pretty impossible to scale fast enough to compete today. Option 2 – Use the new wave of vibe coding tools, which as fast but never gives you what you picture. Most lack growth tools, SEO, collaborative features, etc. His new company @ployai, is the third option. You paste in ANY website link, and it copies that brand's entire design language in seconds. Then it goes further, spinning up unique landing pages, handling SEO, and building proactively to grow your business once it understands your brand. Kinda wild. The result looks hand-coded by a professional.

Jack Gashi over at @getavoca has cracked the code on building an AI-enabled sales team. For any sales leader who wants to learn: - 🔄 how to effect real AI adoption across your team - 🧩 a system for thinking about when your team should reach for Claude vs. a vertical solution -  🤝 how to create an enterprise experience for every account - 👀 and a whole lot more Jack is sharing his ploybooks with us next Tuesday, August 25th! Register to join here 👇 ploy.ai/webinars/how-to-buil…

Don't need to imagine it. I use @ployai

Just got this from a Ploy user with zero technical background 🔥 Over a few summer nights on vacation he replaced the entire app of his Swedish horror streaming service Splatter[dot]se • Live catalogue of 550+ films • streaming support built in • Individual film pages + search + genre/country pages • Stripe checkout + subscriber accounts + playback • Custom consent layer that replaced a paid tool (saving hundreds $/year) Search was flat for a year. Now impressions and clicks are ripping, paying subscribers up ~10% in two weeks. unfair.

I've used a dozen tools that can build a landing page. This is the first that keeps working on it afterwards. ✅ I fed @ployai my landing page URL — it flagged fixes to my hero copy, CTA, and page structure. ✅ It rebuilt my whole site locally, so I could apply every suggestion with a prompt. ✅ It then kept monitoring my site and surfacing further improvements over time. Link below 👇 #ploypartner #ai #ux

This Tuesday, August 11th, @coreyhainesco is going to show us how he uses @ployai and Claude to: 📽️ Turn any video into content for newsletters and landing pages 💻 Run programmatic SEO/AEO at scale ✍ Define and enforce brand guidelines and copywriting best practices Corey's skills 🤝 the power of Ploy Register to join here: ploy.ai/webinars/ai-native-s…

buying random domains as an excuse to build more pages on Ploy 😎

It was a joy to join OpenAI during their Build Hour this morning, but it was so fun to see folks on the stream also sharing their love for Ploy! icu 'THRIFTY'! we've built a platform that turns your website into your company's growth engine. We provide everything, from analytics, to content strategy, AEO/SEO recommendations — all powered by the best models, eval'ed on our growth datasets. it replaces >$750 of monthly subscriptions and replaces it with one, starting at just $50. How's that, THRIFTY? 😅

cracked design founders 😤

lets ploy with openai — tune in next week to Build Hour!