I optimize pricing & revenue for STR portfolios. 10 yrs revenue exp | 50+ hotels + 300+ listings DM me for a free audit.
A listing books faster than the market. Ahead of market. All quarters occupied. The calendar fills. Then revenue comes in flat. This happens because occupancy and performance are not the same thing.
Ask most owners what revenue management is and they'll tell you it's changing your nightly rate. Raise it when you're busy. Drop it when you're not. That's it. That's the whole job, apparently. It