took over this account in jan
monthly spend is up nearly 3x since then
the biggest unlock for this brand was relying less on branded traffic & putting more focus on prospecting
first we cleaned up their branded campaigns and made them a lot more efficient.
on the branded side, average cpc fell to $0.20 (down 72.7%), costs were cut in half, and revenue doubled.
on the prospecting side
we launched a bunch of campaigns focused on acquiring new customers
pmax
search
shopping
demand gen
so far we’ve only run our “standard” campaigns
there are still a lot of placements and advanced strategies we haven't touched yet
which is where we're heading next.
the plan is to:
- test more creatives
- build and test new landing page formats
- partner with influencers and creators to promote their products on youtube