👀 First time seeing “Promotion Mode” (Beta) in my Google Ads account. The UI says it ramps up spend on promotion dates, prioritizing sales over target ROAS. Requires tROAS and uses Smart Bidding Exploration. Anyone tested it yet? #GoogleAds #PPCCHAT #growthppc

👀 New PMax option spotted in my Google Ads account: Advertisers can now send traffic to either: 1️⃣ Their website 2️⃣ A “Google Business Profile optimized for ads”—a Google-hosted page with built-in conversion measurement. Useful for local businesses without a strong website, but it may mean less control over landing pages, tracking and lead quality. Have you seen this in your PMax setup yet? #GoogleAds #PMax #PPCCHAT #growthppc

👀 Google Ads is offering up to $6,000 in ad credit?! Just saw this in an email from Google today: → Spend $500 → Get $500 → Spend $3,200 → Get $1,600 → Spend $12,000 → Get $6,000 🤯 Apparently, these offers are available through Google Partners. Anyone else seeing this? #GoogleAds #PPCCHAT

Just spotted this in Google Ads for the first time 👀 A new Customer Lifecycle Optimization section is showing under Conversions. It now includes: → Customer Acquisition → Lapsed Customers → Loyalty Program Members Feels like Google is pushing conversions beyond just “Did we get a lead?” toward “What kind of customer did we acquire, and what are they worth?” Anyone else seeing this in their accounts yet? #GoogleAds #PPCCHAT

🚨 Google Ads is changing language targeting in late September 2026. For Search campaigns, campaign-level language targeting will be removed. Google will automatically match users based on the language of your ads. For PMax, this change applies to Search inventory, while language settings will still guide targeting across YouTube, Display, Discover & Gmail. Another manual control moving toward automation. 👀 #PPCChat

Google's new policy update 👇 #ppcchat #growthppc

Google ad revenue up 13%, Microsoft Bing ads up 16% seroundtable.com/google-ad-b…

Google Ads just made optimization insights more practical. Three pillars now guide your next moves: 1. Build a Foundation – Upload Customer Match lists 2. Drive Performance – Add sitelinks & lead forms 3. Expand & Grow – No action = stable structure Simple. Focused. Smart. #googleads #PPCChat #growthppcGoogle Ads quietly rolled out a new optimization insights layer — and it’s worth paying attention to.

Test, Measure, and Refine - Google Ads is a game of constant improvement. #growthppc

We’re rolling out the biggest upgrade to Chrome in its history with all-new AI features, including: ✨ Gemini in Chrome 🔎 Search with AI Mode right from the address bar 🔐 One-click updates for compromised passwords, plus more safety features And more → goo.gle/3VorHVm

Most ad budgets don’t fail from lack of spend. They fail from lack of focus. Every Monday, I start by asking: What’s the one change I can make to drive better results this week? Sometimes it’s updating ad copy. Sometimes it’s refining audience targeting. Sometimes it’s simply pausing what isn’t working. Small adjustments, made consistently, add up to big wins. If you’re running ads this week, choose one thing to improve, track it, and let the results speak for themselves. Here’s to smarter ads and stronger results, one Monday at a time. #googleads #ppc #growthppc

"We replaced a team of 17 PPCers with AI and now 1 dude manages 1000 accounts"

The wrong question: “How many hours will you spend on my account?” The right question: “How will you solve my biggest problem?” Value ≠ hours. Value = solutions.

Barry shared a post on meta ads that I agree with 100% from a Google Ads perspective. It’s less about the feature itself, but whether it’s able to do so is the actual question. Barry rightfully say that using the incremental attribution optimization setting is good, and have several use-cases. But he also caveats it with “we need to believe the system is able to identify incrementality”. And here lies the key with everything the platforms share these days. We shouldn’t just look at whether a feature sounds good on paper, but whether the feature can actually do what it says it can do. 📝 AI Max: Keywordless targeting that writes ads using GenAI is amazing. But what does it look like in practice? 🤖 PMax: AI allocating budget to YouTube/Display to push top funnel awareness. Sounds great, but does it actually do it? 🔑 Broad Match: Works based on more signals than exact match, but does it work in general or is search intent still 90% of the reason why a keyword performs good or bad? PS. This was my point on PMax when it first came out too. It would have been amazing if it was a full funnel / omni-channel campaign type. But I have yet to see an ecommerce account with +10% display/video spend in its PMax campaign.

🚨 Just saw this inside Google Ads: Google is surveying advertisers about a new “YouTube Network” option, separating YouTube from the Search Partner Network. If it rolls out, we’d finally get more control over YouTube spend & targeting. Would you want this change? #PPCChat #growthppc @googleads

POAS isn’t the “next step” after ROAS. It’s a detour into stagnation. The easiest profit comes from people who were going to buy anyway. That’s why POAS is a trap.

Just off a call with a Google rep. She fiercely debated my $150K annual savings using manual bid strategy for branded ads. She: Who cares about CPC? Focus on the audience. Me: Branded traffic is ready to buy, so why pay a premium? 🤷‍♂️ Trust your strategy, not the casino. 🥂

Forget the latest AI trick. Forget the viral “secret.” The real power? → Product titles → Campaign structure → Clean data That’s what fixes the 90% of accounts that are broken.

Just saw this message in Google Keyword Planner: "Oops! Keyword tracking’s off." Curious—has anyone else come across this recently? #GrowthPPC #GoogleAds #PPCChat

Just saw this new prompt in Google Ads for the first time: “Does your campaign have EU political ads?” 🗳️ Even if your ad isn’t political, you must select an option to continue. Regulations are tightening—don’t skip this! #googleads #ppcchat #growthppc