Web3-native growth syndicate that unites marketing, venture, institutional LP, and M&A expertise | Built to solve what others can’t
Lviv
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Proud to partner with @AvaxTeam1 for the first-ever Team1 meetup in Lviv 🤝
We’re bringing Ukrainian Web3 builders, creators, and ecosystem operators together for what Web3 needs more of: real people, real conversations, and real opportunities.
Just Avalanche, sharp minds, and an evening built around connecting the people actually moving the ecosystem forward.
Oct 16, Lviv 🇺🇦
Limited spots. Registration required ↓
silence on socials usually means only one thing: I'm cooking smth!!
so, finally - my pleasure to announce the first ever @AvaxTeam1 meetup in Lviv 🔺
closed, private & networking-focused
for web3 builders, creators, crypto people + everyone curious about what Avalanche is actually building
first proper touch with Avalanche for many
chance to be among the first behind Team1 in Ukraine
and ofc, prosecco with me personally 😁
Oct 16, Lviv!
apply to join ↓
luma.com/team1lviv
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For the ambassadors in our network: here’s an opportunity to get closer to the Talaxeum ecosystem and contribute to its growth.
Worth checking out if you’re looking to put your community, content, or network to work in Web3.
The wait is over!
The Talaxeum Ambassador Program has officially begun.
Offering Community and Affiliate pathways for those ready to contribute and participate within the ecosystem.
Find your path and join the journey.
Which one are you going for?
t.me/talaxeum_amb_bot | t.me/TalaxeumGlobal
#Talaxeum #ParticipationEconomy #AmbassadorProgram #Web3
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🇺🇦 Independence is a choice you make every day.
To build. To take risks. To keep going when stopping would be easier.
Ukraine has always understood that.
You can see it in the people, the businesses, the technology and in a Web3 ecosystem that keeps building no matter what gets thrown at it.
Solus was built with that same mindset.
We started small. We built from Ukraine. And we kept thinking bigger than the room we were in.
Today, we’re celebrating the people who make that possible.
Our team. Our partners. Our friends. Our builders.
Proud to build from Ukraine.
Proud to build with Ukraine. 🇺🇦
And even prouder of what we’ll build next.
Happy Independence Day, Ukraine! 🤝
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Paying creators is not a creator strategy.
What actually moved the numbers in Ukraine was a cohort:
→ ~100 creators recruited into one structure - the largest cohort in Kraken's
global programme
→ Recruited by people in the room, on local terms, in the local language
→ 51%+ of sign-ups became active traders - 1.4× the US benchmark
→ Every fourth new trader across the entire global programme was Ukrainian
The full breakdown - entry sequencing, creator structures, rails, the regulatory clock is in the Ukrainian Playbook.
DM us "UA Playbook" and we'll send it over.
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A question for the timeline.
Which market do you think is the most underpriced right now? The one where demand is already there and nobody has bothered to show up properly.
Drop it below, and say why. ↓
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.@Arbitrum already has a market in Ukraine. It just hasn’t claimed it yet.
This is the first post in a series about global Web3 companies that should be building in Ukraine — but, for reasons we can’t explain, still aren’t.
First up: Arbitrum.
The demand is already here:
Daily Ukrainians bridge to Arbitrum.
200K+ — EVM engineers can build on its stack with zero re-skilling.
0 — Ukrainian-language content.
0 — local community.
0 — local support.
0 — structured market presence.
It is an ownership problem.
Ukrainian users may be transacting on Arbitrum, but their loyalty belongs to the apps they use — not to the chain underneath them.
The first major L2 to show up with Ukrainian-language support, a local builder community, events and access to grants can own this position.
Right now, that position is still open.
And it can be claimed in 90 days
A permanent bridge between Ukrainian builders and the Arbitrum ecosystem
The playbook is straightforward: community seeding, builder events and workshops, followed by an ambassador and grants program funded through the DAO.
And we have already seen what happens when a global crypto company stops treating Ukraine as “too risky” and starts treating it as a real market.
Kraken entered from zero.
One quarter later, Ukraine was its #1 market by revenue in the global KOL program, every fourth new trader was Ukrainian, and the market entry paid for itself roughly twice over.
The question is not whether Ukraine is ready for Arbitrum.
Ukraine is already using Arbitrum.
The question is whether Arbitrum will build the relationship before another L2 does.
@Arbitrum, @ajwarner90, @EdFelten, @hkalodner, @sgoldfed — let’s put Ukraine on the roadmap.
Let’s map the first 90 days.
And to everyone in the Ukrainian Web3 community:
Would you support an official Arbitrum presence in Ukraine?
Tag the team. Repost this. Add your voice.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Made with AI
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“We tried Ukraine. It didn’t respond.”
We’ve heard that from a dozen companies.
Then we ask: what did you actually do?
Usually:
◆ A translated website.
◆ An empty Telegram.
◆ A few cold DMs to creators from three time zones away.
◆ Six weeks of flat numbers.
Then Ukraine disappears from next year’s plan.
That is not a market entry.
Ukraine is one of the world’s most experienced crypto markets. Users already hold crypto, trust local platforms, and know what good looks like.
They do not need to be convinced.
They need a reason to choose you.
That cannot be solved from headquarters. It is a presence problem.
The five mistakes below look different, but share one root cause:
◆ The market is being run remotely.
◆ The companies that win build locally, earn trust, and put people in the room.
◆ That is the difference between an entry that compounds and one that quietly dies in the deck.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
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Most companies that “tried Ukraine” never entered it.
They visited.
Translated site. Local Telegram. One AMA. A few paid creators. A “CEE” slide in the deck.
Ninety days later, the numbers are flat and the market “wasn’t ready.”
It was ready. The entry wasn’t.
While that budget was being written off, someone else stayed, built local trust, and quietly turned Ukraine into their #1 market.
Tomorrow, we publish the research on who stayed — and what separated them from everyone who merely passed through.
If a market ever “didn’t respond” to you, this one might sting.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
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Some numbers from Kraken’s first 90 days in Ukraine.
No local team. No community. No creators.
One quarter later:
→ #1 market by revenue in Kraken’s global KOL program — ahead of the US
→ 1 in 4 new traders across the program was Ukrainian
→ 51% of sign-ups became active traders
→ ~2× payback, profitable in the same quarter
We made sure Kraken actually entered it with people on the ground, not a campaign launched from another timezone.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
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If Ukraine’s crypto demand is already here, why is the market still unclaimed?
6.5M holders. Deep developer talent. $106B moved on-chain in a year.
The demand is not missing. Local presence is.
You cannot enter Ukraine with translated copy, cold creator outreach, and a playbook built three time zones away.
The language, rails, relationships, and regulation are local.
That is the role we play.
We helped take Kraken from zero to its #1 market by revenue in 90 days.
Enter early and you recruit the market.
Enter late and you rent it.
“Later” is the most expensive word in market entry.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
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You can outsource almost everything in a market entry.
Except being there.
Strategy travels. Brand travels. Budget travels. Local trust doesn’t.
And in an experienced market, trust is the only thing that converts.
Some of the things usually break the remote-entry playbook:
→ Localisation: one wrong language choice ends the conversation. There is no second first impression.
→ Creators: the best terms go to people who speak the language and reads the room.
More on that soon.
We learned that helping Kraken enter Ukraine.
Our role was simple: be the team already in the room.
So if your 2026 plan includes a new geography, the first hire is someone already in the room.
Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
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Ukraine just became the #1 market for one of the world’s oldest tier-1 exchanges. In 90 days. From zero.
Kraken entered in April with no local team, no community, and only a handful of occasional creators. Three months later, Ukraine ranked #1 by revenue across all markets in Kraken’s global KOL program, ahead of the US.
The scoreboard:
→ 0 → ~100 creators, the largest cohort in the global program
→ 20×+ growth in monthly new traders
→ 51% of sign-ups became active traders — 1.4× the US benchmark
→ ~2× payback, with the market profitable before day 90.
Market entries like this are supposed to burn money for a year. We skipped that part. And none of it happens without @paskal_navi, Head of EM Growth at Kraken. He saw Ukraine as a top-tier opportunity while the industry still filed it under “risk.” Then he backed that conviction with the rarest currency in a large organization: speed.
Decisions in hours. Air cover when the playbook needed breaking. Trust when the market demanded executiion instead of another deck. The easiest hard project we’ve ever run because of who was on the other side of it.
Three months of “thesis validation” meant one thing: live market entry.
A tier-1 global exchange. Ukraine. No local team, no community, and almost no creator presence.
90 days later, Ukraine was its #1 market worldwide.
Tomorrow: names, numbers, the full playbook.
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Full 90-day playbook: kraken.solus.agency/
“Too risky” was never a fact about Ukraine. It was a confession about not knowing how to enter it.
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Three months of “thesis validation” meant one thing: live market entry.
A tier-1 global exchange. Ukraine. No local team, no community, and almost no creator presence.
90 days later, Ukraine was its #1 market worldwide.
Tomorrow: names, numbers, the full playbook.
We've been quiet. On purpose.
The last 3 months weren't spent posting.
They were spent validating one thesis.
The most underrated crypto market on earth isn't the UAE. It isn't Singapore. It isn't the US.
It's Ukraine. 🇺🇦
Most people know Ukraine because of the war.
What many don't see is that the same resilience driving the country forward has also accelerated the adoption of borderless financial infrastructure. Crypto is a part of everyday life.
→ #1 globally for crypto adoption per capita
→ 1 in 6 citizens already owns crypto
→ ~$106B in on-chain inflows over the past 12 months
→ Regulation moving toward clarity instead of bureaucracy
While everyone fights over the same saturated markets, one ecosystem keeps compounding in plain sight.
The biggest opportunities rarely announce themselves.
They usually look overlooked until everyone else catches up.
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"Ukraine is too risky."
That's exactly why it's underpriced.
🇺🇦 #1 in crypto adoption per capita.
Mobile-first users. Limited attention from global brands.
The biggest moat isn't the market. It's perception.
Thursday, we'll show you why.
We've been quiet. On purpose.
The last 3 months weren't spent posting.
They were spent validating one thesis.
The most underrated crypto market on earth isn't the UAE. It isn't Singapore. It isn't the US.
It's Ukraine. 🇺🇦
Most people know Ukraine because of the war.
What many don't see is that the same resilience driving the country forward has also accelerated the adoption of borderless financial infrastructure. Crypto is a part of everyday life.
→ #1 globally for crypto adoption per capita
→ 1 in 6 citizens already owns crypto
→ ~$106B in on-chain inflows over the past 12 months
→ Regulation moving toward clarity instead of bureaucracy
While everyone fights over the same saturated markets, one ecosystem keeps compounding in plain sight.
The biggest opportunities rarely announce themselves.
They usually look overlooked until everyone else catches up.
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Yes, we're quote-tweeting our own product. Shamelessly. DiScore was born inside Solus DnA, our community building & engagement arm. And @SolanaFndn put money behind it: a grant via @SuperteamUKR. Here's the honest version of how this happened.
We've spent years growing other people's Web3 communities, and one pattern got too loud to ignore: the projects that win are the ones where real contribution is visible. Nobody had built the tool that makes it visible. So we did. And because grant posts always skip this part, we won't.
The people who actually moved this forward: @SirHi_Talk for building an ecosystem where Ukrainian founders get funded, not just inspired
@uaelifan for backing this when it was still a deck and a demo
@GnatyukA for the feedback that made our application actually readable
@web3rrina for opening doors we didn't know existed @rijinyun for early product input that shaped MVP v2 @marta_bytes for making the process feel like a partnership, not paperwork
@superteam @SuperteamUKR this is what a grant program should feel like. Milestone one, logged in public
One more thing. This product was built by a Ukrainian team and funded through Ukraine's Solana ecosystem. The country everyone files under "risk" keeps doing two things at once: adopting crypto faster than anywhere on earth, and shipping products the global ecosystem pays for.
The Solana reputation layer is next. You'll want to have been following since now.
Stop scrolling. This one's worth your 15 seconds.
@SolanaFndn just backed DiScore with a $5,000 USDC grant through @SuperteamUKR.
Why it matters: this entire industry runs on reputation, and until now, nobody could verify it.
Everyone claims they contribute. Almost no one can prove it.
DiScore turns raw Discord activity into provable contribution. Who builds, who carries, who shows up. On-chain, verifiable, no vibes.
You're reading this post right now. Soon, your community will be reading its own score.
That's the plan, and it just got funded.
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One of the strongest bullish signals for Ukraine is hidden in a @binance job description.
The exchange described Ukraine as "one of Binance's top priority markets" with the goal of remaining "#1 crypto brand in Ukraine."
What can hiring tell you that headlines can't?
We've been quiet. On purpose.
The last 3 months weren't spent posting.
They were spent validating one thesis.
The most underrated crypto market on earth isn't the UAE. It isn't Singapore. It isn't the US.
It's Ukraine. 🇺🇦
Most people know Ukraine because of the war.
What many don't see is that the same resilience driving the country forward has also accelerated the adoption of borderless financial infrastructure. Crypto is a part of everyday life.
→ #1 globally for crypto adoption per capita
→ 1 in 6 citizens already owns crypto
→ ~$106B in on-chain inflows over the past 12 months
→ Regulation moving toward clarity instead of bureaucracy
While everyone fights over the same saturated markets, one ecosystem keeps compounding in plain sight.
The biggest opportunities rarely announce themselves.
They usually look overlooked until everyone else catches up.
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