There are two things guaranteed in life: Death and you will never own this Penguin

The Pudgy Penguins x @_LINEFRIENDS limited-edition collection is now live. Featuring plushies, blind boxes, collectibles and more, you can get the collection at all Line Friends stores in Asia or online. Get yours below.

Introducing the Azuki TCG 1st Anniversary Collection 8 exclusive alt art cards, premium neopreme playmat, DECK BOX® and collection box. Preorders open October 13 at 9 AM PT. Limited quantities available.

We’ve partnered with Jupiter to make our very own Claynosaurz Visa card - the first of its kind. The herd can now spend with Jupiter 🦖

Introducing Fractured Domains (AZK-02), the second set of Azuki TCG arriving November 20. Ask your local game store about preorders.

THE HERO WE DO NOT DESERVE

Claim portal is coming together and should be out within a few hours. Thank you for everybody donating through X Money. If you'd prefer to donate ETH/tokens, I spun up a dedicated address: nftsaresafu.eth In addition to the time spent and yet to spend, last night cost me $7500 in gas, so I appreciate all of the support 🫡

The charity artwork has reached 29 mints 🙏✨ Thank you so much for all your warm support! I’m truly grateful to everyone who has supported and shared it 🙇‍♀️🫶 Available until Sep 22, 11:59 PM JST 🙏🎨

Some late night reflections 🍜 ... Azuki's active holder base is probably the smallest it's ever been. And at the same time, this is the most excited I've been in a long time. When we started yrs ago, there was abundant liquidity and huge dreams. It felt like there was no limit to what a project could become. Nike was acquiring RTFKT. It was hard not to get lost in the sauce. During that time ppl joined Azuki for all sorts of reasons: the art, decentralized brand, tech innovation, fashion, IRL events, or the chance to make some bread. Often some combination of those things. That was part of what made the early days so special. But it also meant people could love Azuki while having very different ideas of what it should become. With a new clothing brand, expectations are usually clearer: you like the clothes, you buy them. With Azuki, people were imagining entirely different futures for the same project, and tbf we gave them a lot of different things to be excited about. Over time, it became clear to me that airdrops and hype announcements could only take us so far. We needed to build something people would keep coming back to, something that could sustain itself and reach people beyond our existing community. About a year ago, I decided to be much clearer about what that meant for Azuki. We're building a TCG and growing the IP through a manga (and hopefully one day an anime adaptation), based on the characters our community holds. That direction reflects our team's strengths, what the market is telling us, and what I personally want to spend years building. It also builds on what we've learned from making anime content over the years. Committing to it meant saying no to other things. Some of those were the very things people joined for. I understand why someone could care deeply about Azuki and still feel disappointed by that choice. But trying to keep every possible version of Azuki alive would make it impossible to do any of them well. Those early days does hold a special place in my heart. There was nothing quite like it. The people who were part of that chapter helped make it what it was, whether they're still here or have moved on. And today, I've seen firsthand how much players are enjoying the TCG. They're asking about the characters in it. And now they can read the first chapter of the manga and dive deeper into the story. I've even seen a player pick up an OG Azuki because they thought it was sick that they could actually own a character and make it their identity. Seeing that happen means a lot to me. It gives me a real reason to believe we can bring more people into this world through what we're making. We're smaller today, and choosing this direction has come with trade-offs. But I feel really good about where we're going and the community we're building it with. I haven't felt this much conviction in a long time. IKZ 🫡

I've been really heartened by all the positive feedback so far, and thankful to everyone who's expressed their passion and excitement. Thank you! I wanted to mention my thoughts on the use of generative AI to directly alter the art and pages of the manga. Even though I feel everyone should be allowed to celebrate their fandom in whatever way they choose, these quick edits really turn me off. For newer readers and people who are new to Azuki, it might be hard to distinguish between the authentic art and AI generations. These early days are an important time for a new manga to establish its visual identity and for readers to become familiar with the work as it was intended to be seen. I want to make sure that identity has the chance to take root clearly. I hope everyone can be mindful of this as they express their fandom online 🙏

We’re excited to announce that we are officially entering the beverage category with Kung Fu Tea. In the coming weeks, we will be in every Kung Fu Tea nationwide with two Pudgy Penguin themed bubble teas you can enjoy in-stores. Are you ready?

Gents @okaybears Come into discord, vote and say hello. Exciting times should holders agree to have me run the project.

My first ever @Azuki Still holding like it's part of me.

Which penguin are you? 🐧

【Yuka NFT ART CHARITY】 I would like to express my heartfelt sympathy to those affected by the 2026 Kumamoto earthquake. I hope to contribute through my art, and I am releasing my artwork, “環 / Wa - The Red Bean #1445,” as a charity artwork. This piece was created with gratitude for all the connections, kindness, and support I have received over the years, and with my hopes for the bonds that will continue into the future. For this charity edition, I also drew gentian, the prefectural flower of Kumamoto, on the card in her hand. All proceeds from this artwork, after necessary expenses, will be donated to support those affected by the Kumamoto earthquake. I would be truly grateful for your warm support. Link in thread 🔗👇 ---------------------------------- 令和8年熊本地震により被災された方々に、心よりお見舞い申し上げます。 私もアートを通して支援につなげることができればと思い、「環 / Wa - The Red Bean #1445」 を、チャリティアートとして販売いたします。 この作品には、これまで育まれてきたすべてのご縁や、いただいてきた応援や温かさへの感謝、そしてこれからへ続いていくつながりへの想いを込めています。 今回のチャリティにあたり、手にしているカードには、熊本県の県花であるリンドウを描きました。 この作品の売上は、必要経費を除いた全額を、熊本地震により被災された方々への支援のために寄付いたします。 皆様の温かいご支援、ご協力を心よりお願い申し上げます。 リンクは下記スレッドをご覧ください 🔗👇

NEW: Azuki Collector’s Profile toggle to find characters featured in the Azuki TCG. Try it now: Azuki.com/gallery

Pengu spotted at the American Dream Mall with our new schleich® Collectible Figurines! Expect to see Pengu in more stores soon 👀

Azuki collector's profile new feature soon? 🧐

Introducing Fractured Domains (AZK-02), the second set for Azuki TCG. November 20, 2026.

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