A very rare neon Denny's sign, still out in the wild.
I was coming up on the Interstate Bridge, the old I-5 span that carries you out of Oregon and over the Columbia into Washington, when this thing rose up against the sky. Real glass tubes. The old hexagonal cabinet. ALWAYS OPEN on top. I had to pull over, park, and get out of the car.
Most of these are gone. Not because the yellow shape went away. The chain kept the shape and killed the neon. Plastic faces. LEDs behind a diffuser. Cheaper to buy, cheaper to run, and you do not need a glassbender when a tube blows at 2 a.m.
Neon is fragile. It is handmade. The people who can still bend it are few, and a repair can cost more than a whole new plastic sign. Cities tightened the codes. Corporations wanted one look in every parking lot.
San Clemente still has one that lights. El Cajon has another with the boomerang roof still attached. Newbury Park converted theirs to backlit plastic in 2023. There is one sitting in the Neon Museum boneyard in Las Vegas, which is usually where this story ends.
Those are the ones I know. If you know another original neon Denny's script sign still standing on a pole somewhere, drop the location in the comments. I can't imagine more than a dozen still exist.
This one is on Hayden Island in Portland, 11950 N Center Ave, just before the bridge.
Harold Butler and Richard Jezak opened Danny's Donuts in Lakewood, California in 1953. Then they added food, changed the name, and spent the 1960s planting Googie roofs and giant signs at freeway off-ramps.
The Grand Slam arrived in 1977. I've eaten more than my fair share of those over the years. For a long time the deal was simple. Twenty-four hours. Eggs. Coffee. A booth if you had nowhere else to be.
They had more than 1,600 restaurants. Then came the closures. In January the company was taken private for $620 million. New owners. A turnaround they are calling Project Grand Slam. Remodel hundreds of stores. Open a few dozen new ones. Change the menu. Keep the name.
The diner is still open. The neon is the part that feels like it is on borrowed time.
I did not expect to see one of these still up on the way to that bridge. That is why I stopped. Sometimes the best signs you find out there are the ones you didn't research or map, the ones that just show up out of nowhere.