Loyalty programs issue more than $300B in value every year.
Now, SMT, Janus Henderson, and Centrifuge are bringing the reserve management layer behind those programs onchain.
@JHIAdvisors will actively manage the portfolio through a Centrifuge vault, allocating across tokenized strategies, including
$JTRSY and
$JAAA.
SMT already powers loyalty and engagement for brands including Visa, FIFA, Samsung, Inter Miami CF and X Games.
That means onchain asset management can now sit behind mainstream consumer products, while the user experience stays completely familiar.
Learn more:
centrifuge.io/blog/smt-janus…