We design new ways of experiencing data. Data Art and Generative Design Studio in London.
London / UK
Based in United Kingdom
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Osaka Expo and our installation Spirit Plant have come to a close after 6 months and hundreds of thousands of plants created.
It is with incredible gratitude towards PAIH and Grupa Gdyby that we celebrate the Polish Pavilion’s Gold Award from the Bureau International des Expositions (BIE) for "Best Exhibition Design"—a testament to a collective vision and months of dedication to deliver a top-tier generative experience.
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Yet another award for Centersquare brand we worked on with @jkrGlobal. This time Innovation by design awards 2025 by @FastCompany.
This project keeps on giving!
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New case study: Plant Futures 🌸📈
How will the flower bloom in 2100?
We collaborated with artist Annelie Wallin to create a generative web tool that visualizes how the Circaea Alpina flower might evolve in response to future climate conditions.
Drawing from real data, the project transforms this rare Finnish plant into a living story of environmental change and poetic botanical futures.
Follow the link below to find out more.
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14 tablet interfaces, 9 projectors, and 3 GPU-heavy computers split across 2 floors.
Thousands of generative Spirit Plants created every day for @ExpoPL at Osaka Expo 2025.
How did we do it? Find out in our latest technical write up in the link below.
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What if brand was an algorithm?
Our latest case study is a motion design tool for @hebbia developed for @pentagram.
Building upon a stunning brand we've created a dynamic grid that moves, adapts and is intuitive to use.
Follow the link below to discover how implementing branding system in code can deliver bespoke yet consistent assets, saving time and money.
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Full case study of Spirit Plant - our biggest project to date - is finally live! 🖼️🌱🌷
Learn more about
- the installation concept
- tech behind the generative plants and simulation
- UI/UX design
- and more... link below
#spiritplant #Expo2025 @ExpoPL #digitalart
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The whole leaflet uses even more procedural plants, all exported in print quality from our @nodes_io app.
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It's not every day that your generative art ends up on a stamp released by Polish Post. Great to see Spirit Plant out in the real world!
First WebGL / generative post stamp ever?
#spiritplant #Expo2025 @ExpoPL
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Stunning photos of our Spirit Plant installation at @expo2025japan.
Congrats to the whole Variable team @marcinignac @dmnsgn @daimyoon @Miss_Molly_May!
Mr. Krzysztof Ingarden, architect and Ambassador of Poland's participation in Expo, opened the door in a recent post to the story of Poland as it is shown in the Poland Pavilion.
In the coming days, we will invite you to join us on a journey through the installations that make up this unique narrative.
To begin with - Spirit Plants.
This installation, based on parametric plants, introduces visitors to the healing world of herbs. Thanks to a special algorithm, each person can create their own unique Spirit Plant — a personal plant of power, which consists of parts of herbs and reflects the creator’s inner energy.
Thousands of these Spirit Plants have already been created in the Pavilion — together, they form a collective installation.
And this is just the beginning.
#PolandatExpo #ExpoOsaka2025 #ExpoPL @variable_io
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Another award for our work with @jkrGlobal for Centersquare. Wooden @dandad pencil and a shortlist!
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Our collaboration with @jkrGlobal for Centersquare branding won bronze Bronze Clio award!
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Spirit Plants look good both in light and dark mode.
#variablenature #generativeart
#Expo2025 #PolandatExpo
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Shaped by visitors selecting plant qualities such as Stability, Lightness, and Exploration, this living herbarium is a collective imagination—rooted in tradition and nurtured through innovation.
@expo2025_japan @ExpoPL
#Expo2025 #PolandPavilion #GenerativeDesign #SpiritPlant #InteractiveArt #ExpoPL #PolandAtExpo
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🌿 Thousands of spirit plants—and growing.
In just the first 3 days of Expo 2025, visitors have co-created thousands of unique digital plants at the Poland Pavilion.
Every 20 seconds, a new Spirit Plant blooms—composed of 4 traditional Polish herbs and an ever-shifting palette of colours. The result? An endlessly evolving garden of collective imagination.
Come add yours → @ExpoPL
#Expo2025 #GenerativeDesign #PolandPavilion #SpiritPlant #InteractiveArt #ExpoPL #PolandAtExpo
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🌍 The Poland Pavilion at #Expo2025 is officially OPEN! 🇵🇱
We’re excited to share that Spirit Plant and Generations—two installations we brought to life for @ExpoPL—launched last week in Osaka, Kansai! 🎉
We’re proud to have worked with such incredible teams and collaborators to bring this project to life.
📍 If you’re in Osaka, don’t miss it!
Case study coming soon.
#Expo2025 #InteractiveDesign #Expo2025Osaka #PolandatExpo #GenerativeArt #ExpoPL
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🌱 Something is growing… 🌱
The first batch of our generative meadow has sprouted—though right now, it looks more like a field of sea urchins🪸 Next step? Bringing in colour, variety, and life.
What happens when code and nature intertwine? We’re exploring that in real-time.
Stay tuned—things are about to bloom. 🌸✨
#GenerativeArt #DigitalNature #CreativeCoding #ExperimentalDesign
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GPU-simulated meadows + a happy accident = unexpected collage of beauty. These unanticipated moments remind us why experimenting is magic. 🧪✨
#GenerativeArt #CreativeCoding #DigitalArt #NatureArt #AlgorithmicArt #ExperimentalArt
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