I make things go viral on the internet. Head of Content for @NickDiGiovanni. 30B+ views and counting.

New York, USA
How long it took the world’s biggest YouTubers to hit 10M subscribers:
101
88
3,511
2,895,016
Who’s the biggest YouTuber your age? The most-subscribed creators from 18 to 50:
135
27
2,253
1,878,257
If you were a YouTuber born in the year 1998 (MrBeast's age), sadly you will probably never be on this list lol
87
59,290
Fun facts about YouTube play buttons: Before silver play buttons, 100K subscribers got you a $500 gift card and a camera case The crystal in the red diamond award is made by Baccarat in France Their maker, Society Awards, also makes trophies for the Golden Globes and Emmys
76
311
13,609
2,828,055
My theory is that YouTube never expected anyone to pass 100M subscribers, so when MrBeast hit 200M, they just made him a custom award Then they realized other creators were actually going to hit these milestones too and figured they should probably go back to a consistent design lol
3
3
1,040
99,785
I made a personal website inspired by the YouTube homepage blank.tv
A personal website should feel like you’ve briefly left the rest of the internet
12
60
3,190
If you need a reminder that success takes time... MrBeast posted 467 videos before reaching 1 million subscribers
50
45
3,227
1,951,708
For everyone asking how the @Sidemen did it in just 1 video… All 7 members already had massive audiences on their own channels. When they launched the main Sidemen account in 2016, they each sent their fans over and hit 1M subscribers in just 3 days. One of the greatest examples of audience building on YouTube.
6
1,137
81,574
YouTubers are building empires. Some employ hundreds of people. Others reach tens of millions of subscribers with teams of a few dozen. Same platform. Very different businesses.
23
22
339
439,805
In 2009, there were only 5 channels on YouTube with 1M+ subscribers Today, there are nearly 80,000
4
1
25
1,428
In case you're wondering, these were the only channels with 1M subscribers in 2009: Smosh Fred Ryan Higa Universal Music Group Shane Dawson
1
4
436
Social media views in perspective: 100 = A room full of people 500 = A packed auditorium 1,000 = A sold-out concert venue 10,000 = An entire small town 100,000 = A full NFL stadium (and then some) Your audience is probably a lot bigger than you think. Keep creating.
1
1
9
687
Zach Blank retweeted
Slow burn
How long it took the world’s biggest YouTubers to hit 10M subscribers:
420
990
62,583
2,931,633
How long it took the world’s biggest YouTubers to hit 10M subscribers:
101
88
3,511
2,895,016
Some of the coolest facts about this: Logan Paul was one of the fastest YouTubers to reach 10M subscribers, doing it in just 11 months MrBeast took nearly 7 years to hit 10M. Imagine if he had quit! Ronaldo hit 10M subscribers in just 11 HOURS lol
7
3
583
68,147
The best YouTube thumbnails don’t reinvent the wheel They take what already works and make it better Inspiration fuels innovation
5
3
128
8,357
Everyone overcomplicates YouTube: 1 - Get really good at making one type of video 2 - Master your titles and thumbnails 3 - Once you’ve figured out what works, start experimenting with other formats The biggest mistake creators make is trying to do too much at once
3
37
2,080
MrBeast publicly launched his banking app Step in his newest video New users get $5 from Jimmy after making their first purchase
8
5
249
41,619
It’s becoming clear how Jimmy plans to integrate his banking app into his content In today’s video, he paid out $350K in prize money directly through Step I imagine future giveaways and challenges will be increasingly integrated into the app
1
25
4,934
New record for us: 40 million views in 1 week 🤯 Every upload is another chance to change your life. Don’t stop creating.
16
2
112
2,909
What 1 million views is worth: Instagram: $0 X: $10 TikTok: $25 Snapchat: $100 YouTube Shorts: $200 Facebook: $500 YouTube Longform: $4,000 Not all views are created equal
52
68
1,139
116,561