We put together everything we know about winning Q4 on AppLovin. When to scale. How to set up your campaigns. What the top performers do differently. And we believe BFCM starts now. It's free. 👇 applovin.com/en/q4-playbook

Going to @ShopTalk Fall? Open your Uber app — we're already there. Tap the ad in your Uber app to claim $5K in matched ad credits when you spend $5K. Your customers are in apps. Your ads should be too.

"For games in my genre, there is no stronger rocket fuel." That's Josh Chandley, President and COO of WildCard Games, on what AppLovin has done for their business. Mobile gamers aren't a niche. They're everyday Americans: the 45-year-old software engineer playing cribbage, the mom on Candy Crush, the commuter on Solitaire. They buy shoes, cosmetics, apparel, and hardware. They just happen to also play games. For WildCard, that's meant stronger performance, lower retention costs, and as Josh puts it, the ability to "serve their users better."

A few snaps from @beanstalkHQ in NYC. 📸 Adam did a fireside chat with @oliviaakory (@HausAnalytics) and Rohan Shah (Extend). Sam Appelbaum (@Sam18836) led a boardroom discussion with advertisers. And ROAS Stacker, our mobile game, had people chasing high scores. Thanks to all who came out, and to the Beanstalk team!

48 out of 50 @AppLovin incrementality tests came back positive at @CommnThreadCo in 2026. Tony Chopp’s (@tonychoPPC) BFCM predictions for the channel based on last year’s performance.

The Pets Table came in skeptical. We respect that. They ran an incrementality test with @HausAnalytics to verify our numbers. We love that even more. The results? Truly incremental, strong customer quality. "I'm definitely going to have AppLovin as part of my marketing mix." — Dovas Zakas, Co-Founder & CMO, The Pets Table. #DTC #ecommerce #performancemarketing

Big thanks to @theallinpod for having Adam at the All-In Summit. If you couldn’t make it, this is a great opportunity to hear directly from our CEO about AppLovin, our business, and where we’re headed.

All-In Summit: AppLovin CEO Adam Foroughi -- Inside the mobile games advertising giant -- Is your phone actually listening to you? -- Why the agent economy skips the average shopper -- $1B of EBITDA at a $3.8B market cap, and a $6B buyback ++ much more! (0:00) Adam Foroughi joins the Besties! (3:07) Discovery vs search & is your phone listening? (10:04) IPO tumble & becoming your own best investor (16:00) Privacy rules, Apple's crackdown & how agents change people’s shopping (20:00) How a lean team beats the giants, margin moats & building in China

Hanging with two goats, the masterminds behind @AppLovin and @bendingspoons. 🐐🐐

Applovin CEO, Adam Foroughi, on stage at All In Summit. “Here’s something that got us to this point, we never think we won….there’s this ability to take on giants if you remain lean and move faster than them.”

Help me make our next great hire and I’ll fly you first class anywhere in the world + have an assistant plan the vacation of your dreams. We’re hiring 3 roles focused on Consumer, AppLovin’s fastest-growing vertical: 📞 Inside Sales 🎬 Creative Video Producer ✍️ Content Marketing Huge opportunity. High-impact roles. Lots left to build. Refer the person we hire and the trip is yours. Check out the thread below for more information.

3 weeks into AppLovin on a new brand. 600+ creatives uploaded and tested. Spend up 10x. And they're already hitting target. NC ROAS is 30% higher than Meta. What other channel does that in 3 weeks???? We're building a real second acquisition channel next to it. Same CAC discipline, different inventory, buyers Meta wasn't reaching and their CPA even went down. The shit I hear every day: "I just don't think my customer is on here." Well guess what. The buyers we're picking up on AppLovin aren't the same people converting on Meta. That's the whole point. The moment is different too. Your ad lands between levels, full screen, while they're actually enjoying themselves. Not buried in a doomscroll of brain rot with Sydney Sweeney saying "sports" on loop. Nobody's scrolling past you. We're 3 weeks in and just getting started. I love it when brands don't believe me and I prove them wrong. #AppLovin #Shopify #MetaAds #DTC #EcommerceMarketing #ROAS

Tomorrow. If you haven't registered, here's your reminder. 👇

Final Update: $1M Day. @ecom_rg & I did it again. I literally brought you with me through a weekend of scaling. Will do the same again but a lot more detailed next time. @AppLovin carried about 200k/day spend, again with higher Roas than meta on all attribution models. Ask anything under the post, i’ll answer it.

I just had lunch with a founder who is coming on the show soon. He told me Applovin is crushing for them. Then immediately after said: “Can’t talk about that on the podcast. Don’t want my competitors to know.”