48 out of 50 @AppLovin incrementality tests came back positive at @CommnThreadCo in 2026. Tony Chopp’s (@tonychoPPC) BFCM predictions for the channel based on last year’s performance.

Big thanks to @theallinpod for having Adam at the All-In Summit. If you couldn’t make it, this is a great opportunity to hear directly from our CEO about AppLovin, our business, and where we’re headed.

I helped a beauty brand scale to over $200K/day, and they told me that not only would they refuse to do a case study, but they’d also tell their friends we sucked just to keep the competition away. 😂

Applovin CEO, Adam Foroughi, on stage at All In Summit. “Here’s something that got us to this point, we never think we won….there’s this ability to take on giants if you remain lean and move faster than them.”

Play video games or be dumb! Those are your only 2 choices 😂

Frequent video gamers performed on cognitive tests like non-gamers that were ~13.7 years younger

@AppLovin has quickly become one of the most talked-about ad channels in ecommerce. But does it actually create incremental revenue? Or is it just good at claiming credit for conversions that would have happened anyway? We analyzed 12 months of data across 755 shops using three different measurement methods: - Attribution - MMM - Real-world geo holdout tests Here's what we found: 1. AppLovin generated a 2.90 lifetime Triple Attribution ROAS, compared with 2.08 across the other platforms in the study. 61% of qualifying shops saw a higher ROAS from AppLovin. 2. Our Foundation MMM found that 66% of AppLovin advertisers had a higher expected incremental return per additional dollar than their own benchmark across other platforms. 3. Five of seven geo holdout tests produced statistically significant results. All five showed positive revenue lift, averaging 8.3% and ranging from 3.5% to 13.5%. 4. AppLovin represented only 7.7% of combined ad spend across the cohort. TL;DR: AppLovin is creating real incremental revenue. The results show that AppLovin deserves a legitimate test with enough budget and runway to prove itself, especially before BFCM. Full report: triplewhale.com/blog/applovi…

(1/4) @kitsch is a beauty and haircare brand with a portfolio spanning hundreds of products across haircare, sleep, fragrance, and more. Their challenge wasn't awareness but ensuring the right product reached the right person. Here's how they did it on AppLovin. 👇

(1/5) @ipsy is one of the biggest beauty memberships in the US. They wanted to diversify their media mix and find a channel that could drive real new subscriber growth. Here's what happened. 👇

AppLovin is one of the best arbitrage opportunities in performance marketing right now. It has a ton of ad inventory, massive reach, and surprisingly few advertisers on it. @AaronWarshawsky: "Over the last year, we've run ~$40 million in spend." "From $1M brands up to a billion-dollar business." "The $1M-$50M range is where we're seeing real results." "It's low-risk to try. You can just repurpose your Meta creative." "It's brought back a dividend across all our clients." "We're excited to finally break out of the shackle of Meta performance." @ecommcowboy is live every M-F at 12P CT.