We invited the best storytellers to our first Taste & Distribution Dinner at Mister Jiu's Moongate Lounge, and asked everyone for their most tasteful idea?
1) Launch videos are a commodity, but capture the value before and after.
It's a YC checkbox now, and the spike is the easy part. Even before the dinner, we were able to identify the most talented folks, and afterwards the guests asked for a GTM Slack channel. Everyone intros one thing they can help with and one thing they need help with. If they're not active, we kindly ask them to leave to keep the community active :)
@retttx from
@clay joined the community to advise on GTM engineering.
2) Physical experiences build a memorable brand.
@reve ran a prompt to print booth (where we discovered our videographer), and 200 totes were gone in 20 minutes.
@vizcom ran design challenges with real manufacturers, 500+ submissions, then actually 3D printed the winners.
@openart_ai bought NYC subways and AMC cinema ads, and made the cinema ad with their own product.
3) Relationships organically become customers.
@basata_ai runs mastermind customer dinners that open with "if you could wave a magic wand in your practice."
@runpensar runs the largest engineering community in NYC and it doubles as their pipeline. Pensar and Noso Labs run their podcasts as a customer acquisition channel, because the guest can be their next customer, and each guest's credibility leads to the next lighthouse guest and customer.
4) Founder voice cannot be replaced by ghostwriting.
Writing is a forcing function to think, and once a founder delegates the writing they also delegate the thinking. If you do use a ghostwriter, it has to be someone who has fully mastered your voice, and it's often someone in the company who has all the context and knows your taste.
Reply "taste" or tag folks who should be in the next dinner and our AI GTM Slack community.
@BasisSet design and swag by the incomparable
@Rachel_S_Wong @Monkeythehuman, videography by
@efrancisworks
@escgreene @willyhopps @taranjeetio @cocokechun @richardwzhang @Jackyhuang @princeboucher @MelisaSeah @thenuka_k @karine_hsu @kylebhiro @SilvSoph @ChristinaAKehoe @EmilyLonetto, Andrea Wong
@rho ,
@yangsu_13 Winston Chi and Kaled Alhanafi