There is a lot of Artificial Anxiety these days, from war / oil / stop outs in macro to lab safety self-owns. But one worthy debate we’ll continue to have is on the revenue needed to pay for all the hyperscaler capex. Goldman's recent framework puts the hurdle at roughly $475bn a year in 2028-30 for the ’26-27 investment phase.
The numbers seem insane to many, but we’re living in insane times if you hadn’t noticed! I do think the dollars become easier to understand when you break it down between already contracted biz, returns inside the existing core businesses, and then “new demand”.
Start w/ the contracted stuff. AMZN / MSFT / GOOGL had $1.7T of combined backlog in 2Q. Now, that spans multiple years and includes some non-AI business, so it needs to be matched correctly. But part of this buildout already has a customer and a payment commitment attached to it.
For that contracted capacity, the provider's job is to deliver, do it efficiently,and get paid the owed rate. These payments can support attractive infra returns across a range of outcomes for the lab / customer’s own margins. The lab doesn’t have to become an extraordinary business for the provider to earn its return. Instead, each hyperscaler’s concern is whether they can deliver compute w/ good per-token economics relative to their competition.
Next there is the compute used inside existing businesses. Better ad conversion, lower opex etc are all part of the equation. Some of meta's return can come through its ad biz; some of Google's can come through search / YouTube. These are also huge existing businesses. For scale, Meta and Google Services already do ~$620bn. Growth of say 10–12% adds ~$60–75bn in 1yr, and maybe $55-65 after some ad related costs. That’s a meaningful chunk of the $475bn.
God forbid they do better than that btw. For example, is Zuck a Double Winner in all this? Perhaps the ad fly wheel cooks AND instagram eyeballs become more valuable in a world where consumers aren't on websites as much.
Of couse some of all that may turn out to be what I'd call “shadow ROI.” If a business would have lost a step without the investment, maintaining its growth path can be a meaningful return. Some of the payoff may well be profit preserved, which never appears in a separate line called ‘AI Revenue’.
Which brings us to the gazillion (?) dollar question: new spending. This depends a lot on how much each layer keeps. If compute absorbs 40% of customer spending instead of 30%, the same infrastructure revenue requires less spending at the top. There is no requirement that every layer earns wonderful margins.
For illustration, let’s say ~$175bn of the ~$475bn from GS is supported by internal use. That leaves ~$300bn of external compute revenue, including the portion already contracted. At a 40% compute share, that implies ~$750bn of annual end-customer AI spending. 50% compute share lowers the requirement to $600bn. Don’t crucify me for these SWAGs, the point is to show how much the headline depends on the biz mix and margin.
So where the hell do we get $600bn? Well, annual software spending is ~$1.5T, IT services is similar. The knowledge work pool is ~$6T. Yes, these budgets partially overlap somewhere I'm sure, but they give you some context for the $$ involved. Some spending shifts to AI; some gets justified by more productive white collar work, better logistics etc. Oh, add consumer subs and some activity that becomes economical because of AI on top. Use your imagination.
The labs have to tap those same budgets and new use cases too, of course. That’s where their revenue comes from, and part of that revenue pays the hyperscalers’ compute bills
The point is that there are a lot of permutations for how the pie is sliced. Customers can keep a substantial share of the gains while infra providers earn… traditional infra returns. Perhaps labs maintain sick margins and end-customer spending is higher. OR, dare I say it, useful lives turn out to be longer. Depreciation accounts for ~60% of GS’s revenue hurdle after all…