A guy worked as an Apple Store Genius for 5 years. He repaired over 10,000 iPhones. He taught over 15,000 customers how to use them.
He said the same thing happened every single day: a customer would hand him a $1,200 iPhone, and he'd realize they were using it like a $200 phone from 2014.
"The iPhone has a built-in document scanner, a password manager, a sign language interpreter, a live translation system that works in real-time conversations, a sound recognition engine that alerts deaf users when a doorbell rings or a baby cries, a satellite emergency system that works with zero cell signal, a car crash detector, a text extraction tool that reads words from any photo, a background noise canceler for phone calls, and a health monitoring system that tracks everything from walking steadiness to hearing levels. Most people use it for texts, calls, Instagram, and a camera. That's a $1,200 computer running 5 apps."
He said Apple adds 50–100 new features with every major iOS update and never tells you about most of them. They're buried in Settings, hidden behind gestures, or tucked inside apps you've never opened.
"Apple builds the most powerful consumer device on earth. Then they ship it with a 2-minute setup wizard and hope you figure the rest out yourself. You won't. Nobody does."
Here are the 11 things he showed every customer: