Was AI at Crocs, now founder ChatWalrus: AI at Warby, Coach, Bombas, PepsiCo, HexClad, Ridge & 50 others
Denver, CO
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- Followers 261
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Brilliant
Introducing HQ: the AI operating system for your company.
HQ lets your team share knowledge, skills, workflows and API access across the organization, so everyone works from the same foundation.
Team AI is still messy, and hard.
Individuals work in silos. There is no consistent knowledge base. Teams end up with 10 versions of the same skill, all performing at different levels. One person becomes 10x more effective, while everyone else is left trying to catch up.
HQ makes this simple.
Built on top of Codex and Claude Code, HQ sits directly inside your existing workflow. It helps manage your company's context layer, share skills, standardize workflows and control access, so people only see what they need to see.
We built HQ internally to solve a real problem. We use it every day. It has been incredible for enabling our power users, but just as importantly, it has helped the least technical members of our team become incredibly effective AI users.
HQ turns one person's breakthrough into everyone's baseline.
It is a powerful, elegant tool, and we are incredibly excited to share it with the public.
Book a demo below.
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Craig Foldes retweeted
What if your AI ran experiments overnight and handed you winners by morning?
On E002 AI Operators, @FoldesCraig + @BenFlohrOG show you how to:
- Conduct real tests on autopilot
- Cut $5K a day in wasted spend
- Test demand before your first PO
- Build a data lake without coding
- Catch stockouts 8 days earlier
- Get weeks of creative in hours
Plus, @mikebeckhamsm (CEO, Simple Modern) shares how he’s integrating AI.
Full episode ↓
Welcome to Episode Two 0:00
Karpathy Loop Explained 0:37
AI Shopping Trojan Horse 6:47
Anthropic’s 74 Updates 11:34
Mike Beckham Joins the Pod 21:57
Needles Found by Machine 25:00
Cutting $5K in Ad Waste 28:26
The Aha Moment Problem 33:47
OpenClaw Architecture 36:56
AI Output Validation Layer 41:16
Higgs Field for Creatives 49:29
Tokens, the Atoms of AI 54:33
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Craig Foldes retweeted
AI OPERATORS LIVES! E001
The weekly AI show for consumer brands w/ @FoldesCraig + @BenFlohrOG
Is AI shopping a fad? AI marketing playbook. 10% OpEx era? RIP OpenClaw?
Full episode ↓
AI Shopping Fad or Future 0:47
GEO Is Already the New SEO 7:43
Anthropics 1-Person Team 9:47
Enter the 10% OpEx Era 14:09
3 Things to Make It Work 17:16
Building Your AI Stack 19:51
How Scale Rolled Out AI 21:14
Notebook LM Explained 25:58
OpenClaw v Claude Cowork 29:44
AI That Acts and Thinks 35:22
Context, Hidden Advantage 38:49
Making Your Brand Brain 41:08
Platform to Start With 44:20
Closing and What’s Next 45:54
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Craig Foldes retweeted
“I feel strongly about a transformation, the scale of the industrial revolution. This is the real deal.”
That's @FoldesCraig, formerly head of AI at Crocs.
And the insurgents, like @Seanfrank, are already building AI assembly lines …
For example, Ridge now sells wallets for 250 colleges.
Previously, it was never worth shooting UGC for each one — some schools cap out at $50/day in spend.
Now?
AI creates UGC.
- 250 schools
- Two days
- One person
… 500 ads created in an afternoon.
“It just starts unlocking alpha at the edges of your ad account where like you weren't able to do it in the past.”
That’s only ONE use-case discussed in this 60-min episode with Craig Foldes (Founder, ChatWalrus), and @matthew_kruer (CIO, Bissell). Don’t miss it.
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Craig Foldes retweeted
The world changed how it drinks coffee. Cold became everything. A complete transformation in what people want, what they order, what they make at home. The entire industry saw it happen. Not one company was built from the ground up with that as their sole intention. That company needed to exist. Here's the story.
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Craig Foldes retweeted
this episode is the soft launch of a new show-
AI OPERATORS
so listen and get ready for the 19th operators spinoff!!!!
Will AI rival the industrial revolution? Is it already happening? Who’s going to win: DTC vs incumbents?
@FoldesCraig (formerly Global Head of AI at Crocs) and @matthew_kruer (CIO, BISSELL) sat down with @Seanfrank (CEO, Ridge) to discuss:
- How to rip 250 ads in 2 days
- What executives should code
- Why AI for the DTC “rebels”
And most importantly, the best ways to grow your brand right now.
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Craig Foldes retweeted
Booked +2,000 sales calls this year without spending a dollar on ads
Giving away my entire Organic Growth Playbook for 2026...
This masterclass covers:
→ The viral content system that gets us +100k impressions/week
→ The warm outreach tactic to convert post engagers
→ How to do automated cold outreach to get $5k/mo+ clients
I recorded it earlier this year, and dozens of B2B teams have used it to sign thousands of clients.
Now it's yours
For free.
Reply "GROWTH" + Repost and I'll send it over
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Craig Foldes retweeted
If you put too much emphasis on achieving a goal you are likely to feel empty—whether you achieve it or not.
The peaks of mountains are beautiful, but all the life is on the sides.
Learn to enjoy the striving:
The work.
The community.
The mastery.
That’s what keeps you going.
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