Here's what stood out:
▪️ About half of Americans — and even more so, younger voters — feel overwhelmed by the amount of information they're faced with, making clarity and simplicity essential in every communication.
▪️54% of voters say the most believable corporate content clearly explains what happened and why — ahead of data-heavy responses or content that pushes back on criticism.
▪️Audiences trust experts (84%) and journalists (76%) far more than companies or CEOs (64%) directly.
▪️59% of voters say the content they encounter online has often been shaped by AI, raising the bar on authenticity.