The NFL launched an investment fund called 32 Equity back in 2013 with $1 million from each team owner. Team owners have doubled down several times since, and 32 Equity has now raised more than $250 million. The strategy is simple: the NFL invests in companies, helps them grow through NFL deals (think: data, licensing, sponsorships), and then benefits as a shareholder, profiting off both sides of the transaction. In 2017, the NFL acquired a 3% stake in Fanatics at a $3.17 billion valuation. Fanatics works with the NFL on everything from merchandise and trading cards to hospitality and retail, and is now a $30 billion company. Other investments include Hyperice, CLEAR, NOBULL, Skillz, Genius Sports, EverPass, and Appetize, with multiple companies producing nine-figure returns. Now the NFL is doubling down again, announcing yesterday that it is partnering with private equity giant General Atlantic ($130B AUM) on a new investment fund. By becoming a general partner in this fund, the NFL will get paid to manage other people's money (management fees and carry), and team owners won't have to share any of that money with players (because private equity investments aren't included in revenue sharing). Today's newsletter breaks down the details. READ MORE: huddleup.substack.com/p/nfl-…

“24-team CFP” this, “the sport facing a daily existential crisis” that… We’ve got our FIRST EVER Ball-Sac Bowl this Saturday. Focus on the things that matter MOST.

Alabama fans, if the offensive game plan in the loss at Tennessee left you scratching your head—especially that opening script—you’re not alone. @joelklatt: "The script is only good if the script works... Kalen and Ryan just won't run the football..."

An update to the Just Bring Your Guys chart Coaches who brought more than 8 players with them through the transfer portal to their new school, and their records through 7 games of their first season. I wonder if the Matt Campbell-Penn State situation will become the standard moving forward or if it was more of a desperate reaction to PSU's late head coach hire + Franklin taking many recruits with him to VT. It may take us a while to see that transfer record route eclipsed

Wow. Love it.

This is always an amazing segment every time Alabama loses

30 play rolling averages of EPA/play and success rate for Alabama under Kalen DeBoer. A similar trend of starting slow, getting hot, falling off towards the meat of conference play, with a slight uptick towards the end in Week 9-10.

It’s time for a new replay procedure. Given the amount of deference that is given to the on-field call and the standard of indisputable evidence to overturn, we need to have an option for refs to no call and go straight to replay if they truly were not able to see what happened

Auburn linebacker Xavier Atkins is no longer with the program, sources tell @AuburnOn3 More at AuburnSports.com

😂 bummed by your own decision? lol

Still 14 more losses over the final 6 weeks that must be distributed between the current top 10 teams in the SEC: LSU-Auburn Ole Miss-Texas Auburn-Ole Miss Florida-Georgia Alabama-LSU Georgia-Ole Miss Kentucky-Tennessee Texas-Missouri Missouri-Georgia Florida-Kentucky Texas-LSU LSU-Tennessee Kentucky-Missouri Auburn-Alabama

14 - 4 in Locktober @ItsTJRives & I 5 - 1 last weekend even with all the carnage. @3DogThursday Podcast - Thurs AM release. YouTube and audio @WinningCures @PressBoxRadio1 @DrewSportsTV @ConorOGara @MarkMosesShow @JPPetersonshow @GaryWCE @ESPNPR @StanfordSteve82

📈 Tarleton State is your new FCS No. 1. It's the first time since 2021 that the FCS No. 1 is not NDSU, SDSU or Montana State.

Built for fans and collectors who want more than bragging rights. Introducing LevelUp Sports from @BudElliott3: Collectible digital trading cards tied to athletes’ future college income. Be early. Collect the upside. Sign up for the first drop: LevelUpSports.com

Best college football teams against the spread this season: BYU: 6-0 ATS UCLA: 6-0 ATS Kentucky: 6-1 ATS Nebraska: 6-1 ATS Oregon State: 6-1 ATS James Madison: 6-1 ATS Georgia Southern: 6-1 ATS

📊 THE DAWG 68 - Week 7. Every P4 team ranked by how they’ve performed against expectations this season. Wake Forest! UCLA and Northwestern still holding strong Texas and OU 😬 Remember, these aren’t power rankings. A team’s DAWG grade measures how much it’s beaten or fallen short of Vegas' expectations.

BREAKING: Former gambling helpline director gets 10 years for stealing $1.4M to fund his own gambling

This is the biggest flex going in college football. Holy shit.

👀 Alabama has allowed 21 sacks in 7 games. That's 131st out of 138 FBS teams. Russell has been sacked 20 times and 12 times in the last three games

This is the worst time ever to lose a football game