I used to be ego-driven with charts. Now two AI bots fight over every Meta Ads decision.
One pitches, the other tries to destroy it. Their only job is to tell me I'm wrong. Nothing gets my yes until they've tried to kill the idea.
Every morning Zuck ranks my Meta campaigns by cost per conversion and proposes how to move the budget. The 7-day window decides, and the 3-day window is the early warning. The ones that need a closer look go to Sherlock.
Meta is a casino and every ad is a chip on the table. The house always wins, unless someone at the table is counting cards and knows the math better than the house. That's Sherlock. 🃏
- He reads the 7-day and 3-day windows at every level: campaign, ad, placement, actor and angle.
- The ad is his main level. He cuts only if the 7-day cost is above target and the 3-day is getting worse. A bad 7 days with an improving 3 days is a watch.
- Inside each ad, he splits the same windows by placement, like Feed, Reels and Stories, to catch one placement dragging a good ad.
- He rolls results up by actor, angle, and actor by angle, to see whether the win comes from the person, the message or the slot. Those are often only one or two ads each, so he labels them hypotheses. The ad stays the decision level.
Then it all goes back to the Paid Media Group in Grok Bot, where Zuck and Sherlock debate the calls. When they're done, they send me one artifact to read: everything they found, and the decisions I need to make.
Neither can spend a cent. They just make sure that when I say yes, it's to the truth.
Build the bot that doubts you.