In an interview with Fortune India, CEO Rajat Diwaker shares how the preservative-free food brand is leveraging predictive analytics, cold-chain innovation & lean inventory to fuel growth and prepare for public markets @IDFreshFood fortuneindia.com/business-ne…

This thepla by ID is so good that I took it with me on vacation. You all should try it!

iD Fresh Food has spent nearly two decades building one of India’s strongest fresh-food brands and now it’s gearing up for its next big milestone: 𝐚𝐧 𝐈𝐍𝐑 𝟏,𝟏𝟎𝟎–𝟏,𝟐𝟎𝟎 𝐂𝐫 𝐫𝐞𝐯𝐞𝐧𝐮𝐞 𝐭𝐚𝐫𝐠𝐞𝐭 𝐛𝐲 𝐅𝐘𝟐𝟕.⁣⁣ From starting as a mono-product idli-dosa batter brand in 2005 to becoming a multi-category player 𝐚𝐜𝐫𝐨𝐬𝐬 𝟑𝟓+ 𝐒𝐊𝐔𝐬, iD’s growth has come through disciplined expansion, cold-chain investments, and a laser focus on freshness and availability.⁣⁣ After turning profitable for the first time in FY24, the momentum accelerated in FY25, with PBT 𝐣𝐮𝐦𝐩𝐢𝐧𝐠 𝟔𝐗 𝐭𝐨 𝐈𝐍𝐑 𝟐𝟔.𝟕 𝐂𝐫 and revenue rising 22% YoY.⁣⁣ ⁣⁣The next phase is even more ambitious:⁣⁣ 🔹 Expand to 𝟏𝟎𝟎 𝐜𝐢𝐭𝐢𝐞𝐬⁣⁣ 🔹 Add new 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 𝐮𝐧𝐢𝐭𝐬⁣⁣ 🔹 Deepen 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐢𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧⁣⁣ 🔹 Maintain 𝟐𝟎–𝟐𝟓% 𝐚𝐧𝐧𝐮𝐚𝐥 𝐠𝐫𝐨𝐰𝐭𝐡⁣⁣ 🔹 Move toward 𝐈𝐏𝐎-𝐫𝐞𝐚𝐝𝐢𝐧𝐞𝐬𝐬⁣⁣ ⁣⁣With strong domestic demand and growing traction in GCC markets, iD Fresh Food is setting the stage for its biggest chapter yet. @IDFreshFood #Inc42 #foodtech #foodindustry #financials #revenue #expansion #startupnews #startups #IPO #tech #D2C #retail

iD Fresh Food is gearing up for its Dalal Street debut in October 2027. Founder PC Musthafa says the IPO is not about raising capital, but about fulfilling a lifelong dream of building a listed company that does ethical business, without shortcuts. Proudly debt-free and purpose-driven, Musthafa now wants to make iD a clean-label, fresh food brand from India for the world. @ShereenBhan | @IDFreshFood | @Musthafa_PC #iDFreshFood #IPO #DalalStreet #MadeInIndia #EthicalBusiness #CleanLabel #DebtFree #Entrepreneurship #IndianStartups #FromIndiatotheWorld

.@IDFreshFood rolls out a quirky new range of flavoured Parotas. More here: bit.ly/43PKk9P #iDFreshFood #advertising #marketing #brand #innovation #marketingstrategy #readytocook @Musthafa_PC

Moms always worry, especially from afar. ‘Is she eating well? Managing okay?’ This year, iD bridged the distance with messages, memories & food that felt like home. Because ‘Khaana Khaaya?’ means love, care & a warm hug from mom.💚 #idfreshfood #MothersDay2025 #khaanakhaaya

Now you know how our soft-soft, preservative-free idlies are made! Naturally fermented and packed fresh, every time.💚 #idfreshfood #idly #preservativefree #freshlypacked #naturallyfermented #softidly

With iD Protein-Rich Batter, enjoy the goodness of plant-based protein, zero preservatives, and the same authentic taste of idlies and dosas💚 #idfreshfood #dosa #idly #plantbasedprotien #zeropreservatives #proteinrichbatter

iD Freshly Frozen Mango Pulp- no preservatives, just pure mango indulgence with endless ways to mango-fy your day.🥭🥤 #idfreshfood #mangoseason #idfrozenfruitpulp #summervibes #freshlyfrozen #puremango

Crispy, flaky, and irresistibly delicious in every bite! Just Heat. Eat. Repeat. And it's ready in minutes! 😋 #idfresh #idfreshfood #idmalabarparota #readyinminutes #heateatrepeat #easymeals

Not Ma's kitchen- but it sure feels like it.💚 With iD Idly & Dosa Batter, made fresh, naturally fermented, and free from preservatives, every bite tastes like home.✨ #idfreshfood #idly #dosa #madewithlove

Start your day with our rich, authentic filter coffee decoction. ☕️ Pure taste and indulgence, ready in minutes.😊 #idfreshfood #fıltercoffee #brewedfresh #authenticcoffee #coffee #coffeaddict #idfresh

Her hot-hot, crispy-crispy dosa’s aroma took over the kitchen. Today, while she may be far away, the warmth remains. The same warmth inspired our batter. While she may not have made it, her touch is all over our identity!🤗 #idfreshfood #madewithlove #dosa #dosabatter

Such customers make this job even more interesting. Made my day. I’m clueless on how to respond. Any suggestions?

#PeopleSpotting: @IDFreshFood names Gaurav Kwatra as its new Chief Marketing Officer. More here: bit.ly/49GzCUv Get the hottest news updates instantly! Follow afaqs! Channel on WhatsApp now: bit.ly/4ezkNFh #leadership | #appointment | #busieness | #iDfresh | #marketing | #growth | #news

As a startup matures, there is a pressing need to flip from 'founder' to 'manager' mode. Enduring success, though, lies in using both the modes, writes @itsmerajiv_07 @IDFreshFood @NaveenTewari @InMobi @glancescreen forbesindia.com/article/lead…

It’s a big day at @IDFreshFood. I am proud to see our CEO Rajat on the FORBES cover. We took many key decisions in the past year. Hiring Rajat, tops the list and is undoubtedly one of my best. Congratulations Rajat. And thank you for making all of us proud!

Founder or manager? What's better for your business? The answer doesn't have to be either/or, at least in the Indian content. We examine @IDFreshFood, @InMobi, @FreshworksInc, and more, to get perspectives from both sides. Grab your copy today!

Every day should be paratha/parota/parantha day. Agree? #NationalParathaDay #Paratha #Parota #Parantha #iDFreshFood #YumUpAnything

We're celebrating our choice of freedom, from compromises. What are you celebrating this year? #IndependenceDay2024 #IndependenceDay #Freedom #CelebrateFreedom #iDFreshFood