Great work @SecRollins - THIS IS A BIG WIN FOR AMERICAN BEEF. America’s cattle herd is near a 75 year low as we’ve lost more than 150K cattle ops since 2017 while demand for beef continues to grow. Today USDA announced its “Ranchers First” initiative aimed at rebuilding the great American beef herd. The plan supports ranchers who retain breeding cattle (makes sense), expands financing for independent and regional meat processors, helps young farmers and veterans get into ranching, and puts more American beef into schools and federal institutions. As a chef and beef fiend, I love this because it removes barriers and doesn't just subsidize a top-heavy system. This can fundamentally change the supply chain. usda.gov/about-usda/news/pre…

If I was forced to make $100K/month with ecom in 30 days starting from zero, here's exactly what I would do in 20 steps: Days 1-3: Pick the right category and build the foundation Find a category where the buying decision has a strong trust component — supplements, kids products, beauty, pet, health-adjacent Validate the market size before touching anything — minimum $500M+ addressable market Find a white label manufacturer — target 80% gross margins before spending $1 on marketing Build a 100% subscription offer — no one time purchases ever Price at premium from day one — $10 signals $10 quality. Never apologize for your price. Days 4-7: Build the product and brand Design packaging that makes customers want to display it proudly — your packaging is your #1 silent salesperson Build a simple DTC website — no Amazon, no retail, own the customer relationship completely Offer 50% off month one — this is the highest converting offer structure I have ever tested across two 9-figure businesses Write 5 core educational pieces about what is wrong with your category — education builds trust faster than any ad Days 8-15: Launch influencer machine Find 25 micro influencers in your category — mommy bloggers if kids, health creators if wellness Pay flat fees — expect only 10% to convert, kill the other 90% fast Give them guardrails on what they can and cannot claim — then let them speak in their own voice Track every post — views, clicks, sales, hold rate. The market is voting every day. Your job is to listen. Whitelist the 2-3 winners immediately as paid ads from their handle — this is where the real leverage lives Days 16-30: Scale what is working Take winning influencer creative and run it as paid ads — 20-40% of budget behind whitelisted content Text every new subscriber personally within 24 hours — not a bot, a real human Let customers customize their order — it raises costs slightly but creates a moat billion dollar companies cannot replicate Survey every customer who churns — their reason is your next product improvement Pour everything behind the 1-2 channels converting — kill everything else immediately The conservative math: 25 influencers × 10% conversion rate = 2-3 winners 2-3 winners whitelisted as paid ads = dramatically lower CAC Lower CAC + 80% gross margins = profitable from month one Profitable from month one = no VC needed, ever $30/month subscription × 3,000 subscribers = $90,000 MRR At 200 new subscribers per day = $100K MRR in under 30 days That is the floor. One viral post can add 500 subscribers in 24 hours alone. I did this with $0 venture capital. $103M annual revenue. $260M exit. The playbook works. Comment "ECOM" and I'll send you the full breakdown. **must be following + retweet to receive. Every Wednesday at 3:30PM EST I host a free 30 minute open call where anyone can ask me anything about ecom, business, or building from scratch. Link to register: zoom.us/webinar/register/WN_… Or interested in working with me 1-1 ? Here's the link to apply: form.typeform.com/to/VW7NZSq… Let me know if you need anything else :)

386 days after Elon’s decline and fall… He’s the World’s first trillionaire. The Media truly does suck.

Elon Musk avait dit un truc qui m'avait marqué sur l'allocation de ressources. En substance : passé un certain niveau de richesse, l'argent n'est plus de la consommation, c'est de l'allocation de capital. Cette phrase change tout. L'économie, dans le fond, c'est juste un problème d'allocation. Tu as des ressources finies et des usages infinis. Qui décide où va quoi ? Imagine une cour de récré. 100 enfants, des paquets de cartes Pokémon distribués au hasard. Tu laisses faire. Très vite, un ordre émerge. Les bons joueurs accumulent les cartes rares, les collectionneurs trient, les négociateurs trouvent des deals. Personne n'a planifié. Et pourtant chaque carte finit dans les mains de celui qui en tire le plus de valeur. Le système maximise le bonheur total de la cour. C'est ça, la main invisible. Maintenant fais entrer la maîtresse. Elle trouve ça injuste. Léo a 50 cartes, Tom en a 3. Elle confisque, redistribue, impose l'égalité. Trois effets immédiats. Les bons joueurs arrêtent de jouer, à quoi bon. Les mauvais n'ont plus de raison de progresser, ils auront leur part. Les échanges s'effondrent. La cour est égale, et morte. Elle a maximisé l'égalité, elle a détruit le bonheur. Le problème de la maîtresse, c'est qu'elle ne peut pas avoir l'information que la cour avait collectivement. C'est le problème du calcul économique de Mises, formulé en 1920. L'URSS a essayé de le résoudre pendant 70 ans avec le Gosplan. Résultat : pénuries, queues, effondrement. Pas parce que les Soviétiques étaient bêtes, parce que le problème est mathématiquement insoluble en mode centralisé. Quand Musk a 200 milliards, il ne les consomme pas, il les alloue. SpaceX, Starlink, Neuralink, xAI. Chaque dollar est un pari sur le futur. Et lui a un track record. PayPal, Tesla, SpaceX. Il a démontré qu'il sait identifier des problèmes immenses et y allouer des ressources avec un rendement spectaculaire. L'État aussi a un track record. Hôpitaux qui s'effondrent, éducation qui décline, dette qui explose, services publics qui se dégradent malgré des budgets en hausse constante. Le marché identifie les bons allocateurs, la politique identifie les bons communicants. Le profit n'est pas une finalité, c'est un signal. Il dit : tu as alloué des ressources rares vers un usage que les gens valorisent suffisamment pour payer. Plus le profit est gros, plus la création de valeur est grande. Quand Starlink est rentable, ça veut dire que des millions de gens dans des zones rurales ont enfin internet. Quand un ministère est en déficit, ça veut dire qu'il consomme plus qu'il ne produit. L'un crée, l'autre détruit, et on appelle ça redistribution. Dans nos sociétés il y a deux catégories d'acteurs. Les entrepreneurs et les bureaucrates. L'entrepreneur prend un risque personnel pour identifier un problème, mobiliser des ressources, créer une solution. S'il se trompe il perd. S'il a raison, ses clients gagnent, ses employés gagnent, ses fournisseurs gagnent, l'État collecte des impôts. Il est la cellule de base du progrès humain. Le bureaucrate ne prend aucun risque personnel. Son salaire est garanti. Au mieux il maintient une rente existante. Au pire il la détruit par excès de réglementation, mauvaise allocation forcée, incitations perverses qui découragent ceux qui produisent. Mais dans aucun cas il ne crée. Regarde les 50 dernières années. iPhone, internet civil, SpaceX, Tesla, Google, Amazon, Stripe, mRNA, ChatGPT. Toutes des inventions privées, portées par des entrepreneurs, financées par du capital risque. Pas un seul ministère n'a inventé quoi que ce soit qui ait changé ta vie au quotidien. La France est devenue le laboratoire mondial de la dérive bureaucratique. 57% du PIB en dépenses publiques, record absolu. Une administration tentaculaire, une fiscalité qui pénalise la création de richesse. Résultat : décrochage face aux États-Unis, à l'Allemagne, à la Suisse. Fuite des cerveaux. Désindustrialisation. Dette qui explose. Et le pire c'est que la mauvaise allocation s'auto-renforce. Plus l'État prélève, moins les entrepreneurs créent. Moins ils créent, moins il y a de base fiscale. Plus l'État s'endette et taxe. Boucle de rétroaction négative parfaite. La maîtresse pense qu'elle aide, et chaque année la cour produit moins. Dans nos sociétés, ce sont les entrepreneurs, toujours, qui font avancer la civilisation. Les bureaucrates au mieux maintiennent une rente, au pire la détruisent. Aucune société n'a jamais progressé en taxant ses créateurs pour subventionner ses gestionnaires. La question n'est jamais qui a combien. C'est qui alloue le mieux la prochaine unité de ressource pour maximiser le futur de l'humanité. La réponse depuis 200 ans n'a jamais changé. Ce ne sont pas les fonctionnaires.

After Failed Assassination, Democrats Observe Customary 5-Minute Pause On Calling Trump 'Hitler' buff.ly/oE07zcn

"You just prolonged my retirement for two years. That is the ultimate compliment." Tom Izzo found inspiration when asked about his team's enthusiasm. 🙌 @MSU_Basketball

TODAY: Retired West Michigan meteorologist Terri DeBoer announces campaign for congress as a Republican. The seat (MI-3) is currently held by Democrat Hillary Scholten — but formerly held by Gerald R. Ford, and more recently Justin Amash and Peter Meijer. Analysts view DeBoer’s campaign as an attempt to “flip” the seat back to its Republican roots. However, she says “I am loyal to the people of West Michigan. I don’t have loyalty to a party.”

I stole this idea and now use it with every single employee. It’s the best illustration I’ve seen of teaching someone to be high agency. It says there are 5 levels of work: Level 1: “There is a problem.” Level 2: “There is a problem, and I’ve found some causes.” Level 3: “Here’s the problem, here are some possible causes, and here are some possible solutions.” Level 4: “Here’s the problem, here’s what I think caused it, here are some possible solutions, and here’s the one I think we should pick.” Level 5: “I identified a problem, figured out what caused it, researched how to fix it, and I fixed it. Just wanted to keep you in the loop.” Using this framework, here’s what I say to every new employee… You will live at Level 4 from Day 1 and as we build trust you will rise to Level 5. Being high agency doesn’t just mean tackling problems in this way. It means your entire way of working should be oriented to being a Level 4+ employee. Plz feel free to steal it as well. And ty @stephsmithio for the framework!

In loving memory of Charlie Kirk, a fearless patriot & man of unwavering faith who dedicated his life to America. "It's bigger than you, I want you to remember that... It's bigger than me - you are here to make somebody else's life better, the pursuit of liberty & freedom."❤️

Read this if you took a risk that didn't turn out how you expected

GrubMarket raises $50M at a $3.5B+ valuation to build AI for the $1 trillion food distribution industry tcrn.ch/4iShM4j

The House Dems are trying to hide the biggest fraud in history

😢

I am thrilled to announce Robert F. Kennedy Jr. as The United States Secretary of Health and Human Services (HHS). For too long, Americans have been crushed by the industrial food complex and drug companies who have engaged in deception, misinformation, and disinformation when it comes to Public Health. The Safety and Health of all Americans is the most important role of any Administration, and HHS will play a big role in helping ensure that everybody will be protected from harmful chemicals, pollutants, pesticides, pharmaceutical products, and food additives that have contributed to the overwhelming Health Crisis in this Country. Mr. Kennedy will restore these Agencies to the traditions of Gold Standard Scientific Research, and beacons of Transparency, to end the Chronic Disease epidemic, and to Make America Great and Healthy Again!

I’m never forgetting this as long as I live

12:12am - “The Final Walkout!” Grand Rapids, Michigan!

Wow