Why is context a problem? the context transmutes it. A Drake album is music. A Drake song is music. once clipped and paired with ten million videos for a Drake Song Challenge it has been recombined and transmuted into content. a better example tho closer to what ur getting at is Drift Phonk. Iโd argue that the entire genre is content, not music, because nothing else explains why it has hundreds of billions of streams yet the artists canโt tour because no one would come. It is music made for a specific digital context, platform environments with specific physics, it exists for its attentional, affective and memetic utility. it has no social embedding or imaginary like Drake does, it can only exist in digital environments. a true hybrid however would be Brazilian funk, which is engineered both to capture attention and circulate online but also has a rich social embedding, purpose and imaginary. it is a superposition of both that resolves differently in different contexts, which is why itโs both so popular and so avant garde. rather than forcing some black and white binary, i think treating content as a distinct medium makes the current media landscape far less confusing. and it certainly depends on context, mediation, social relationship and imaginary (or lack thereof), and utility.