Something
@DylanAbruscato said about the future of live television has stuck with me. The more I think about it, the more I think I just need to try it. I feel like it solves problems I've been trying to solve for a while without a clean answer.
The question that keeps coming up in that conversation is "who's going to build the next TBPN".
The TBPN for cooking, or fitness, or [insert vertical].
I think the next one that gets built is going to be heavily influenced by how cheaply and quickly someone can get started and iterate. This is one of the reason why I don't think the next TBPN will start on X, initially. X Business is $200 a month. That's not an impossible number to pay, but as a starting price it makes no sense especially for the other things you may need to make it work.
I revisited the
@DialecticPod, where
@jordihays described the barbell approach of
@tbpn "...show up every day, and that gives you an opportunity to iterate every day."
I got excited when I understood the connection that he was making to cooking because it seemed like this was the other half of the conversation he and Dylan had:
"A baker gets to show up every day to make bread, but every single day they can change tiny little things. They can change the temperature, the amount of yeast, or the amount of flour."
He continued:
"When we think about making the show, the product flows through all of us. It flows through the team. We know when the product is great; we feel it. We end the show every day and talk through what could have been better. This section could have been better. We didn’t have the right information to give the best takes on that story. That interview was really slow. We have to adjust the schedule for tomorrow to make sure that doesn’t happen again.
Every single day is an opportunity to make the product better."
"If you were to look at just one shot of the show every single day over the last year, you would see very clearly there are minor iterations happening."
said
@jordihays:
"Some of that is in the content and the ordering. Every single day we’ve learned something new about the show and how to make it better. I think we’ll do that for a very, very, very long time.
@jordihays continued, talking about the evolution of the production value:
"... once-a-week show: one camera, two mics, talking through some posts. Then we added another show, then another camera, then new microphones. We added an overlay, then we added live, then guests, then five days a week, then new channels. It’s just this constant compounding..."
Even
@johncoogan talked about the wide shots in the first show and how they wrapped an American flag around their light stand inthe background because their lighting rig wasn't big enough.
John put it plainly: "All the different elements were happy accidents, different ideas that came together, grew, and found their place within the show. It would be very hard to copy-paste all of this."
So starting on X and just doing live streaming the way TBPN does it is the wrong approach for me. The approach I'm going to take has to be different. Cheaper to start, easier to adjust, built around the ability to learn something new about the format every single time I show up.