Ironically, moving in a luxury direction is what got Nike in this mess.
From 2016-2018, they commissioned report after report on how much more they could charge on their premium lines, lamented missing out on the resale boom (could have invested in any secondary platform for a decade and controlled all sides of the market) and pulled their core products from third party retailers, surrendering shelf space that ended up going to Hola, Brooks, On, Salomon, Asics and New Balance.
Now they bring another luxury voice to the board, seemingly doubling down on the direction...
Oh boy 🍿
Incredibly honored to join the Board of Directors of
@Nike.
I’ve been a lifelong fan of the brand and everything it stands for: sport, innovation, creativity and constantly pushing what’s possible.
Excited to contribute to what comes next.
Just Do It. ✔️